In the hectic pace of first-tier cities, many people choose to squeeze the subway and save money for the sake of housing loans and lower living costs, but in China's vast county towns, there are a group of people who have lived a leisurely life of money, leisure and freedom. When the forest of high-rise buildings has become the daily life in the eyes of urban people, more and more young people in the county enjoy the sunshine in their own courtyards, or pursue a higher quality of life in skin care halls and gyms.
In today's China, the county seat is no longer what it used to be. With the growth of the county's economic GDP and the increase of the permanent population, the market capacity of the county has become very considerable. According to statistics, the permanent population of the county is about 1600 million people, with a permanent population of about 0 in county-level cities900 million people, a total of about 2With 500 million people, accounting for 27% of the country's urban permanent population, the potential of the consumer market is incomparably huge.
In the county, the mortgage is not a burden, but a simple matter of buying a house directly and in full; Cars are not luxuries, but convenient means of transportation that can be purchased at will and do not have to endure traffic restrictions; The cost of extracurricular classes for children is no longer a headache because the level of consumption here is much more affordable. While consumption in big cities is downgrading, China's small counties are upgrading consumption.
On social **, the leisurely life of the county girl is enviable. They enjoy afternoon tea in the courtyard of the villa, or grow vegetables and fruits in their own vegetable garden, and the skin care pavilion, gym, and outdoor hiking have become their daily topics. And for the boys in the county, it has become a new fad to discuss Arc'teryx gear and models.
While big cities are still anxious about involution competition, a huge but previously neglected market, the county economy, is on the rise. The data reveals that the county's economic GDP has accounted for 38% of the country's GDP, and its market capacity cannot be underestimated. With the support of policies and the development of new business formats such as e-commerce and instant retail, the county's economy has begun to flourish.
Chain brands such as Michelle Bingcheng and Luckin Coffee have blossomed all over the county, and new tea brands such as snacks are busy and Shuyi Burning Fairy Grass have also quickly occupied the market. What these brands have in common is a low-price strategy and rapid expansion, which has brought a similar consumer experience to the majority of county residents as in big cities.
Thanks to the popularization of the Internet and the digital economy, the consumption concepts and habits of county residents are gradually integrated with those of big cities. E-commerce platforms and instant retail provide a wealth of goods and convenient logistics, so that consumers in the county can also enjoy the convenience of "buy when you want to buy and send when you want". At the same time, the popularization of transportation infrastructure such as high-speed rail has shortened the time and space distance between large cities and small counties, making consumer behavior closer.
The county town has not only become a symbol of "happy hometown", but also gradually become a business economy in the sinking market. Here, people can not only enjoy the same material life as in the big city, but also have more free time to pursue spiritual and cultural life. The upgrading of consumption in the county is the result of the joint efforts of Internet platforms such as e-commerce and instant retail, which not only provide a rich variety of goods, but also promote the dissolution of the consumption gap between the county and the big city.
Nowadays, when you walk into the county, you will find that the consumption scene here is similar to that of the first-tier cities. From food to beauty, from clothing to entertainment, the county has realized its dream of connecting with big cities. Here, you can feel a rhythm of life that is different from the hustle and bustle of the city, and a more peaceful and comfortable way of life is becoming popular among the youth of the county.
The county seat, a once-neglected corner, is attracting attention with a new look. It is not only a new driving force for economic development, but also a new frontier for consumption upgrading. Here, everyone can find their own leisure and poetry, and enjoy the beauty of life.