Recently, Lei Jun, the founder of Xiaomi Technology Company, said at the two sessions that Xiaomi cars will be their key development projects in the next few years, and promised to do a good job in Xiaomi cars. However, this statement was not favored by all netizens, and many netizens were skeptical about the future of Xiaomi Auto.
Xiaomi, a company that started out as a smartphone and smart home product, has been trying to expand its business in recent years, including in the field of automobile manufacturing. However, automobile manufacturing is fundamentally different from the manufacturing of smartphones and smart home products, and requires more capital, technology, and talent support.
Some people observed Lei Jun's haggard face when he participated in the two sessions, which was diametrically opposed to the radiant face when he announced the construction of the car. It makes many people lament that it is not easy to build a car, and it is even more uncomfortable to make mistakes in decision-making.
First of all, Xiaomi lacks experience and technology accumulation in the field of automobile manufacturing. Compared with traditional automakers, Xiaomi is still a newcomer in this field, and needs to face numerous technical difficulties and market challenges. Although Xiaomi can acquire technology and resources through acquisitions or partnerships, this still requires an investment of time and money.
We must know that automobile manufacturing is an asset-heavy industry that requires a lot of capital investment. As a company with an asset-light model, it is also worth paying attention to whether Xiaomi has enough funds to support the development of the automobile manufacturing business. Although Xiaomi can obtain funds through financing and other means, this will also increase the company's financial risk.
The automotive market is also a highly competitive market, with competition not only from traditional automakers, but also from emerging technology companies. When Xiaomi Auto was still hesitating, many new energy vehicle companies cut prices one after another, which seemed to be besieging Xiaomi, which made Lei Jun even more embarrassed.
The ** that broke out some time ago, whether it is more than 300,000 or more than 200,000, various netizens said that it was too expensive and could not afford it. And the model is a sports car, not the kind of practical SUV, which aggravates everyone's ridicule of Lei Jun.
**10,000 Fans Incentive Plan When some self-a** shouted Lei Jun as "Jun'er", Lei Jun actually warned those bloggers who were disrespectful, which destroyed Lei Jun's previous affinity image, everyone thought that Lei Jun was a person with a small belly, and the car was definitely not very good.