On March 1, the 2024 Resort Economic Development Work Conference and the 2023 Commendation Event for Enterprises with Outstanding Contributions to the Economic Development of the Resort were held in the Shanghai International Tourism Resort Management Committee. At the meeting, the resort presented awards to enterprises with outstanding contributions to economic development in 2023, and Shanghai Disneytown Soreal Westward Metaverse Park, built by the popular Qitian Group, won the "Culture, Sports, Tourism and Business" Integrated Development Demonstration Award.
Shanghai Disneytown Soreal Journey to the West Metaverse Park is a cultural tourism project of Shanghai Huanzhen Space Culture and Technology, a subsidiary of the popular Qitian Group, which opened during the Mid-Autumn Festival in 2022 and has become a landmark of Shanghai's cultural tourism consumption flow. The project is not only a large-scale technology and entertainment complex jointly developed by Shanghai Disney Resort and the popular Qitian Group, but also the world's first large-scale fully immersive XR project to operate in Disney Resort. The park runs through the whole experience with the IP of Journey to the West of Chinese traditional culture, with a space of nearly 5,000 square meters that combines art installations, scientific and technological creativity and light and shadow special effects, interactive, gamified and trendy agglomeration, including 3 large-space multi-person immersive VR interactive experiences and 6 innovative vehicle experiences, as well as a panoramic immersive art space light and shadow show created by the main creative team of the Olympic Games, creating digital cultural products that meet the needs of different consumers in a way that deeply integrates technology and culture. It has made a vivid practice for the resort to promote the "blowout" growth of the cultural tourism consumer market.
Telling Chinese stories, spreading Chinese voices, and implementing the important instructions of "focusing on continuing the Chinese cultural context and promoting the creative transformation and innovative development of excellent traditional Chinese culture", Soreal Journey to the West Metaverse Park allows visitors to have a deeper interpretation of the literary meaning of classical masterpieces through a series of immersive experiences with great stories. Surrounded by the world's top "elites" such as Mickey, Snow White, and Xingdelu, it holds up the image of traditional Chinese culture and art, presents Chinese classical masterpieces with digital technology innovation, spreads cultural classics, and adheres to the self-confidence of Chinese national culture.
Science and technology are the catalyst for the high-quality development of the cultural and tourism economy, and will comprehensively promote the construction of the cultural, commercial and tourism industry. As a double high-tech enterprise, the popular Qitian Group fully excavates historical and cultural resources, continues to actively build new formats, new scenarios and new models with new technologies such as the metaverse and artificial intelligence, promotes the deep integration of culture, business and tourism, and stimulates new vitality of consumption. **Consume**.