According to the "Luoyang Release" report, from 2020 to 2022, the inspection department of the Luoyang Municipal Taxation Bureau investigated that between 2020 and 2022, Ma Haitao and Liang Na used the method of concealing the nature of the income to conceal the commission income of live broadcast products and convert the income into income, which led to tax evasion of 2.07 million yuan, and punished them accordingly, and recovered them and fined them a total of 3.17 million yuan.
It is said that Ma Haitao and Liang Na are Xiao Ma Ge and his wife, who have tens of millions of popular online live broadcast platforms, and their Weibo followers have exceeded 102280 thousand. Most of what "Little Pony" posts is about family affairs (for example, he secretly saved a sum of money, only to be beaten up by his wife). Now, this account has been banned because it violates the relevant laws.
Brother Xiao Ma and his wife, tens of millions of Internet celebrities, were **.
Subsequently, the news about "10 million Internet celebrities Xiao Ma and his wife were ** for tax evasion" quickly appeared on the hot search. Just blocked the chat, not blocked? Will it be boycotted by major platforms? Will he die a happy death, or will he be taught a little lesson? The fact that the little pony couple became a live broadcast on the Internet attracted the attention of many people.
According to ** news, in recent years, many online live broadcast anchors have been banned and banned because of tax evasion, improper speech, suspected crime and other issues, and even by the whole industry, and the original way to make money was cut off all of a sudden. Will those Internet celebrities who have been famous for a long time really become "disappearing her"? Through the analysis of related **, it can be seen that the fate of the network anchors who "overturned" is really varied: some have indeed disappeared, some are "recovering", and some have simply changed careers to become "investors behind the scenes".
Scholars
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On September 2, 2023, the well-known online female anchor "Xiucai", who has more than 200 million likes and 11 million followers, was banned from her account on Short***.
Pout, raise eyebrows, brush your hair ......Looking back at the process of "Xiucai" becoming famous, I found that it was all the same: with BGM, with mouth singing. In just a few months, his number of followers skyrocketed by millions, eventually exceeding 12 million.
Xiucai", an online hostess with 12 million followers.
An insider said that the account of "Xiucai" was blocked, most likely to lure fans to tip and evade taxes. One of the "Tax Violation Report Forms" reads: "On August 15 this year, the Inspection Bureau of the Maozhou Taxation Bureau received an anonymous report letter reporting the tax crime of Xu (pseudonym Shusheng).
Xiucai", a farmer in a village in Qiyuan Street, Mengcheng County, Anhui Province, his name is "Scholar". The Bozhou Municipal Administration of Taxation said that it had indeed received complaints about tax violations alleged by "Xiucai" and transferred them to the judicial authorities for investigation in accordance with relevant procedures.
On January 16, 2024, the live broadcast rights of the "Xiucai" account were permanently canceled, which became a hot topic. On the same day, Douyin Live announced the rectification situation in 2023, and severely cracked down on bad content on the Internet, such as some bad content on the Internet, such as vulgar content on the Internet, such as "Xiucai", "Mr. Lin", etc., which have been permanently withdrawn.
On March 3, 2024, "Xiucai" found that his account was still banned on his Weibo because it violated Douyin's laws and regulations and had been banned from use. Judging from the data, the number of his Weibo followers has reached 11.55 million, which has not changed much compared with when he was at his peak.
He searched for the word "Xiucai" on the Internet and found that six months have passed since he was banned, except for the permanent cancellation of the live broadcast qualification of "Xiucai", there is no other movement of "Xiucai", which can be said to have disappeared completely. As for whether it will reappear in front of the public through other channels in the future, it remains to be seen.
Wei Ya
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On December 20, 2021, the Zhejiang Provincial Taxation Bureau announced that after investigation, Huang Wei (Wei Ya) was suspected of concealing personal income, fictitious business conversion income, making false declarations, and evading tax payment between 2019 and 202064.3 billion yuan, and the remaining unpaid taxes and fees are 0600 million yuan. The Hangzhou Municipal Administration of Taxation imposed penalties on Huang Wei such as recovery, late fees and fines, totaling 134.1 billion yuan.
The first sister with goods", that is, the anchor of this live broadcast.
According to **, Wei Ya's original name was Huang Wei, and she worked as a singer in a store for a period of time, and later did a live broadcast on **, and later did a live webcast. Subsequently, she won a lot of awards, and in 2020, she exceeded 30 billion in annual sales of e-commerce this year with a high reputation, and was known as the "Queen of Goods" and "Sister with Goods".
According to a January 2024 report by China Entrepreneurship magazine, since she was punished for tax evasion in December 2021, she has almost become a ** person, a manipulator behind it. Her company is a company called "Bee Marvel Club", and she opened a ** called "Bee Wonder Club" on **, which now has more than 10 million followers. Qianxun also opened the "Bee Wish Club" and "Bee Club". Wei Ya's assistant anchor Qi'er also joined Douyin, and now the number of followers has reached 6.8 million. In February this year, Qianxun's "Dolphin Marvel Club" was officially launched on Douyin and started a live broadcast, which now has 1.9 million followers.
Their live broadcast methods, their language, their live broadcast style, and their live broadcast style are all copies of Wei Ya. However, now it seems that live streaming is not her top priority.
In Weiya's business ecology, a strong ** chain plays a very key role. With a scale of 10,000 square meters and 10,000 SKUs (minimum stock keeping units), more than 3,000 brands have signed up in 2020. Wei Ya and Qianxun set up a selection and opening *** in 2020, and now more than 70,000 merchants have settled in, providing more than 30 million product categories.
In the past two years, although Veya has not appeared again, her live broadcast and sales channels are operating in an orderly manner.
Wei Ya's career plan is no longer limited to live broadcasts. She relied on her husband Dong Haifeng, as well as Qianxun Company, and got involved in investment, artificial intelligence, brand incubation and other fields. Guangdong Delmar was listed and in May this year at 67$6.2 billion in initial public offerings. Behind this small electrical appliance company, there is an investment group called Qianxun. In May this year, Qianxun founded an artificial intelligence digital human company, named Hangzhou Qianyu Intelligent Technology, Weiya is working hard to build Qianxun into a "digital, platform, international" high-tech enterprise.
In addition, Viya has not disbanded her huge fan base, and the live broadcast account on ** has not completely withdrawn, and still maintains her fan watchlist "Akalil-V". Now, the account still has 89 million followers, surpassing Li Jiaqi's 8,279 million followers. A veteran in the e-commerce field in Hangzhou believes that Veya has no reason to return, and there will be a lot of problems after the return, "The current trend has passed, and it is not interesting to come back." ”
Simba（camba）
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Simba, a well-known boss in the delivery industry, has made brilliant achievements in the live broadcast, but he has been ** by the platform countless times.
Simba's account has been blocked several times. Network snapshots.
In April 2020, Simba quarreled with a female host in the live broadcast room of a small shop, and the two broke the news about each other's past and abused each other, resulting in both of their accounts being ** for more than a month. Before his return, Simba's team did a wave of publicity, and the first live broadcast exceeded one billion, and the number of fans skyrocketed.
In November this year, Simba's company broke out a scandal of "selling fake bird's nests". According to the Guangzhou market supervision and management department, the founders of the live broadcast room, Simba's companies and marketing companies will be fined 900,000 and 2 million. After that, Simba's private account was officially banned for 60 days. Before being **, Simba's team once again set off an uproar, they not only announced the return on March 27 next year, but also released a video of Simba, his wife and all the staff of the company, apologizing to all the fans together, and shouting "Welcome home together", and Simba himself was also half-kneeling. The first show of this return tour lasted 13 hours and sold 240 million yuan.
However, it didn't take long for Simba's account to be blocked again. In October 2020, Simba invested all his resources in those actors and actors, but did not share his own benefits and was officially **. In March 2029, Simba once again falsified his fan account and data on the grounds of "violating *** rules", and was banned for 48 hours for "violating *** rules".
Simba's account has also been struck several times on other **. Simba's account was shut down for 24 hours on August 30, 2029, on the grounds that Simba was suspected of slandering and damaging the image of the game company. At noon on November 2 of the same year, Simba's account was ** again. Simba's followers reached 4.15 million, and the reason for the ban was "violating the "Community Self-Discipline Convention", the specific time is unknown, and it is questionable whether it can be resumed in the future. According to previous news, Simba once posted a paragraph online: "I don't care about your live broadcast, and I don't care about your popularity. ”
SmallBrotherson
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Simba's return hasn't changed his way of doing things, and he's not worried about being ** because his influence is just too great. However, after experiencing this incident, most anchors will change their live broadcast methods or change their live broadcast platforms.
Brother Ku will bring you warm videos every week. Network snapshots.
He was one of the earliest internet celebrities, and his jokes and memes became popular online, most of which were funny and funny. His "little gangster" was banned from using the account for 15 days due to his remarks that "the anchor had malicious hype and disturbed public order".
He also said that his account was ** in 2017 because his account violated the rules. He drove to Beijing, found the company, and finally got the company's attention, and made a guarantee that this would never happen again, so his account was changed from being ** to **.
After returning to the Internet, he gradually changed his face, and in a live broadcast, he said: "I am no longer the same person I used to be, my name is Zhan Yapeng." He often shares his achievements and life experiences in the live broadcast room. He has between a million and six million followers, and on some large short ***, his account name is "Happy Lamb", which does not seem to have anything to do with the previous "Brother Giao". The theme of this video is to visit the elderly and disabled once a week, which is completely different from the previous madness.
Brother YangofBrothersub
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On the evening of December 6 this year, the ** "Red Light Yellow" of the Internet V "Brother Yang" opened his live broadcast room again, saying "Big brothers, my sister has finally made a comeback, thank you for taking care of me, thank you for taking care of me", and then bowed deeply. Her account said 9:57 p.m., but it was blocked after only three minutes. And Xiao Huang's live broadcast was blocked, which has also become one of the hot topics.
Brother Xiao Yang's ** "red light yellow" was criticized as "low-level fun".
In October, "The Yellow of Traffic Lights" sparked a controversy online. When she broadcast a certain brand of products live, she dressed up very sloppily and looked fierce. As can be seen from her **, she also knelt on the table in a rather ungraceful posture. Soon, "Huang" apologized in the comment area, "Sorry, my fans, our show is just to make you happy and let you see our bad impression." Thinking about it carefully, his live broadcast experience, because of some behaviors that did not comply with the rules, his live broadcast room was forced to shut down for a while, so he had the title of "Title Douluo".
The China Consumers Association recently announced the results of a survey on the protection of consumer rights and interests during the "Double 11" period, and found that the phenomenon of "vulgar goods" such as "vulgar goods" and "monopoly" is very serious, and "traffic light yellow" is the most representative category.
Brother Xiao Yang once answered some questions on this topic in a live broadcast, saying: "She (known as "Red Light Yellow") is under a lot of pressure, and after this incident, her life has become more complicated. She couldn't be like that before, she was scared, she was scared. ”
On March 3, 2024, everything is normal on the account of "Yellow of the Red Light" on his Douyin, and all **can be normal**. From January to February 2021, his ** has been continuously updated, with more than 100,000 views.
Emperor
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By December next year, netizens will know that this "emperor", who is the Internet celebrity who was suspected of tax evasion and was banned, may have quietly returned and begun to bring new traffic to fans.
It is very likely that these two "emperors" have several fan accounts. Network snapshots.
According to news reports, the Internet celebrity "Emperor Master" withdrew in May this year, and on June 9 of that year, the State Taxation Department announced that an online anchor named Sun Zixuan (Emperor Shi) was pursued for tax evasion and was fined 11.71 million.
After this tax evasion turmoil, many social ** accounts of "Emperor Division" have been blocked, such as @帝师最快乐 (90,000 fans), once said "Because of violating relevant regulations, he was blocked for life", and the current blocking has been lifted, but there is a reminder, that is, "This account is only allowed to see the content of the last six months." ”
Now, on all major **s, there are Weibo with the name "Emperor Master", and the ** of "Emperor Shi" is posted to each **, forming a relatively large forum. Some accounts are not real names, some accounts have been reopened, some still have business relationships, and some accounts have exceeded 600,000 followers. In the live broadcast of many "emperors", he introduced a lot of products to the audience, such as cold pads, mosquito repellent water, down jackets, etc., and in his "commodity window", many products were also displayed. On a ** named "Emperor Shi", he did not sell anything in his **, only sold a product called "Take a Taxi to Xinjiang", but his store was full of dozens of products.
Internet celebrities