On March 4, Apple announced the launch of the MacBook Air with a powerful M3 chip. **The MacBook Air lineup includes 13-inch and 15-inch screen sizes and is available in four stunning colorways, including a midnight exterior featuring a breakthrough anodized sealing process to reduce fingerprints, as well as starlight, space grey and silver.
The new model will be available on the official website, Apple Store and Apple authorized dealers from March 8 (Friday), and customers can order the M3 chip version of the 13-inch and 15-inch MacBook Air in the near future with a starting price of 8,999 yuan and 10,499 yuan respectively, and the starting price of the education discount is 8,199 yuan and 9,699 yuan. Both models are available in four exterior color options. In addition, the 13-inch MacBook Air equipped with the M2 chip is now priced at 7,999 yuan, and the education discount starts at 7,199 yuan.
"Whether you're a college student, a business user who needs a lot of productivity, or simply a performance, portability, long battery life and fanless design, MacBook Air is the pinnacle of thin and light laptops." ”
The M3 chip powers MacBook Air to leap forward in performance
It is reported that the M3 chip carried by the MacBook Air is built using a 3nm process, which brings faster performance and richer features. MacBook Air features a powerful 8-core** processor and up to 10-core GPU with support for up to 24GB of unified memory. After a series of rigorous comparative tests, the MacBook Air excelled in running blockbuster games, AI graphics optimization, working with Excel electronics**, and editing with Final Cut Pro.
According to Apple's official introduction, the MacBook Air is 60% faster than the model with the M1 chip, and 13 times faster than the MacBook Air with the Intel chip. Thanks to the M3 chip's next-generation graphics processor, MacBook Air delivers more precise lighting, reflections and shadows for a more realistic gaming experience. It also includes the latest processing engine that supports 1 decoding, providing a more efficient and high-quality experience when using streaming services.
In addition, it has a battery life of up to 18 hours, so users can feel the rapid performance of the M3 chip in a variety of operations, whether it is for daily tasks and work, as well as heavy tasks such as retouching and software development.
It's worth noting that every Mac is a great platform to power the application of AI technology. The M3 chip integrates a faster and more efficient 16-core Neural Engine, which, along with accelerators in the processor and GPU, accelerates on-device machine learning, enabling the MacBook Air to continue to power the adoption of AI technology. With this incredible AI performance, macOS offers smart features to help users be more productive and creative, such as powerful camera capabilities, real-time speech-to-text, translation, text**, visual understanding, accessibility, and more.
Excellent performance, portable and lightweight, popular with users
As technology continues to evolve and user needs become more diverse, MacBook Air is becoming the laptop of choice for more and more people due to its outstanding performance, portability, and functionality. **MacBook Air has two perfect sizes, 13-inch and 15-inch, ultra-portable design. The durable aluminum metal body, excellent battery life, plus less than 1The 2 cm thickness makes it easy for users to carry it anywhere, whether it's for work, play, or creation.
It's worth mentioning that the MacBook Air comes with a gorgeous Liquid Retina display. Whether it's 136 inches or 15The 3-inch screen has up to 500 nits of brightness, supports 1 billion colors, and has up to twice the resolution of any laptop size. This display effect makes the content of the picture look vivid and vivid, the details are sharp, and the text display is also extremely clear, bringing a better visual experience.
In addition to its great display, MacBook Air also supports up to two external displays. This feature is ideal for business users and meets the needs of a wide range of users who need multiple monitors. Users can multitask across different applications, or list and view multiple documents separately at the same time, increasing productivity and convenience.
When it comes to connectivity, the MacBook Air is just as good. It supports Wi-Fi 6E and is up to twice as fast as the previous generation. In addition, it comes with a MagSafe charging port, two Thunderbolt ports for connecting accessories, and a 3The 5mm headphone jack provides users with a more flexible and convenient connection experience.
When it comes to camera, microphone, and speaker systems, the MacBook Air lives up to the hype as well. The 1080p FaceTime HD camera lets users look their best whether they're collaborating remotely with colleagues or chatting with friends and family online. The three-microphone array and the improved sound clarity of voice and ** calls allow users to not only look good on camera, but also sound good. The immersive sound system supports spatial audio and Dolby Atmos, allowing users to enjoy a three-dimensional sound field experience whether they are listening to ** or watching a movie.
In addition, the MacBook Air is equipped with a backlit Magic Keyboard and Touch ID. The backlit Magic Keyboard is comfortable and quiet for typing, and a full row of full-size function keys makes it easy for users to use. Touch ID allows users to quickly, easily and securely unlock their Mac, sign in to apps and**, and pay for purchases with Apple Pay with just a touch of a fingertip.
Perfectly combined with macOS to bring an unprecedented experience
With the continuous development of technology, people's demand for computers is gradually increasing. When MacBook Air meets macOS, the perfect combination of the two brings users an unprecedented experience.
macOS Sonoma takes MacBook Air to the next level. Users can now place widgets directly on their desktop, interact with them with a single tap, and even the wide variety of iPhone widgets are easy to use on MacBook Air for seamless cross-device integration. In terms of meetings, the addition of functions such as "speaker front" and "response" allows users to interact more naturally and smoothly in meetings, improving the efficiency of meetings. At the same time, the upgrade of Safari browser also brings users a more convenient browsing experience. The User Scenarios feature groups browsing content by multiple topics or items, while the Web App feature gives users faster access to frequently used items**. In addition, there is a game mode to make the game experience even more divided.
In terms of productivity, the introduction of split-screen browsing mode allows business professional users to make full use of its wide display and improve their productivity. At the same time, the ability to support up to two external displays also provides users with more workspace to list and view content separately on different screens. The addition of functions such as stage scheduling helps students and other users focus more on the task at hand and improve learning efficiency.
It is worth mentioning that the synergy between MacBook Air and iPhone also brings great convenience to users. With Continuity, MacBook Air connects seamlessly with iPhone and other Apple devices. AirDrop makes it easy to share and receive**, documents, and more with nearby Apple devices. The Universal Clipboard makes it easy for users to copy and paste content between different Apple devices. The Continuity Camera feature allows users to easily scan or take photos of nearby objects with their iPhone, and the content appears on the Mac instantly. The handoff feature allows users to easily switch between different Apple devices while working on a transaction.
In addition, MacBook Air also has a number of powerful built-in apps, including FaceTime, Freeform, iMovie, GarageBand and **APP, etc., to meet the different needs of users. At the same time, thousands of apps optimized for Apple chips also allow users to enjoy blazing-fast speeds in macOS.
With the launch of the **13-inch and 15-inch MacBook Air with M3 chips, Apple has once again demonstrated its commitment to innovation and environmental protection. The M3 chip, advanced display and network connectivity technology, as well as a thin, sleek design all make the MacBook Air a high-profile product on the market, and the use of 50% recycled materials is a testament to Apple's commitment to the environment. Whether you're a high-performance user or an eco-conscious consumer, MacBook Air will be a perfect choice.