From infant milk powder, children's milk powder, to probiotics, coenzyme Q10, to kiwifruit, mussels ......More and more Australian imported products have entered the domestic market with the help of an efficient first-chain system to meet diversified and high-quality consumer needs. According to the data, maternal and child products, nutrition and health products, food and beverages, fresh products and alcohol products are the most popular Australian import categories.
Australia and New Zealand are the main countries of Australia's imports, and there are differences in import categories. Australia's nutritional and health products, food and beverages, and maternal and child products are more popular in China, of which the turnover of nutritional and health products accounts for 53%, which is mainly due to Australia's outstanding advantages in natural ingredients and strict regulatory system, which ensures the quality of health care products. New Zealand's maternal and infant products, nutritional and health products, food and beverages, and fresh products account for a relatively high turnover, of which maternal and infant products account for 638%, New Zealand infant milk powder is widely welcomed by domestic consumers by virtue of its advantages of high-quality milk source and quality control.
From the perspective of consumer groups, female consumers occupy a major position in the Australian import consumer market, accounting for 58% of the import consumption turnover1%。In terms of category preference, female consumers prefer to buy beauty and skin care, pet health, kitchenware, pet supplies, maternal and child products and other categories. Men prefer alcoholic products, health care products, traditional tonics, fresh products and other categories. In addition, the "post-90s" and "post-00s" are the backbone of Australia's import consumer market, accounting for 57% of the total turnover.
Overall, thanks to the rapid development of cross-border e-commerce, Australian imports have brought consumers more diverse choices and richer product categories. At the same time, relevant enterprises still need to improve the comprehensive service capabilities of cross-border e-commerce, and enhance their competitiveness and position in the international market by improving their technical level, management level and marketing capabilities, so as to build a three-dimensional and diversified high-quality product supply system and promote the continuous release of domestic import consumption potential.
This article**:Economy** Discussant: Cao Fengjuan, senior researcher at Jingdong Consumption and Industry Development Research Institute).
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*:Economy**.