In the current wave of digital marketing, Douyin, as a short sharing platform, has become an important position for many brands and enterprises to promote products and services. In order to advertise on Douyin, companies first need to open a streaming ad account, which involves the issue of qualification requirements. Below, we'll take a closer look at what you need to open a streaming ad account on Douyin.
1.Entity Qualifications**
First of all, applicants need to provide a valid business license. This is a basic document to prove the legal operation of the enterprise, and it is also an important document for the Douyin platform to verify the identity and qualification of the applicant. In addition, if it is a special industry, such as medical care, education, etc., it is also necessary to provide the corresponding industry license or filing certificate.
2.Brand Qualification**
Brand qualification is an important part of Douyin streaming advertising account opening. The applicant needs to provide a trademark registration certificate or a trademark authorization letter to ensure that the brand information used is legitimate. If the brand name involves trademark registration disputes or infringement issues, the Douyin platform has the right to refuse the application for opening an account.
3.Industry Qualifications**
Different industries need to meet different industry qualification requirements to place advertisements on the Douyin platform. For example, the food industry needs to provide food production licenses, food safety certifications and other relevant qualifications; The cosmetics industry needs to provide cosmetics production licenses, hygiene licenses, etc. These qualification documents can ensure that the advertising content placed by enterprises on the Douyin platform meets the requirements of relevant laws and regulations and protects the rights and interests of consumers.
4.Ad Content Qualifications**
Advertising content is the core information that enterprises display to the target audience, so the legitimacy, authenticity and accuracy of advertising content are very important. Applicants need to provide original materials, design drafts and other documents of the advertising content, and ensure that these contents do not violate national laws and regulations and relevant regulations of the Douyin platform. At the same time, if the advertisement involves sensitive issues such as intellectual property rights and portrait rights, it is also necessary to provide the corresponding authorization letter or supporting documents.
5.Delivery schedule**
When applying to open an account, applicants also need to submit a detailed delivery plan, including the time of the advertisement, budget, target audience, etc. These programs can help the Douyin platform better understand the needs of enterprises and provide enterprises with more accurate advertising services.
6.Financial Qualifications**
Finally, in order to ensure the smooth progress of advertising, applicants also need to provide relevant financial qualifications, such as bank account information, tax registration certificates, etc. These qualifications can ensure that the flow of funds in the process of advertising is clear and legal, and avoid financial problems that lead to obstruction of advertising.
In short, the qualifications required by the enterprise to open an account for Douyin streaming advertising are multifaceted, involving many aspects such as corporate identity, brand, industry, advertising content, delivery plan and finance. Companies need to prepare these qualification documents in advance and ensure their legitimacy and validity. Only in this way can we smoothly carry out streaming advertising activities on the Douyin platform and achieve marketing goals.
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