As the transformation of the electric vehicle market enters an accelerated stage, more and more brands and models have emerged, however, this has also led to serious homogenization, in this highly competitive market, Ora Lightning Cat stands out with its unique innovative design and excellent configuration, providing consumers with more choices and value.
As a refined and practical coupe, Lightning Cat has a deep insight into the unique perspective of women, and meets the user's greater pursuit of cool dynamics and personality expression with multi-dimensional products, so that the vehicle is no longer just a simple means of transportation, but also a social key.
As Dong Yudong, general manager of brand technology of ORA Salon, said: Since the release of the ORA brand, we have chosen and done one thing right, that is, to change the old rules and discover new value. With the launch of the Lightning Cat, ORA not only chooses to start from the needs of female users in such an involution environment, uses vehicle appearance and warm technology to break the homogenization, and creates a user's preferred model of "pleasing oneself", fully interpreting the original intention of ORA "the world's new energy vehicles that love women more", and further refreshing industry standards from appearance, sports, driving control, and safety, and setting a new benchmark for pure electric coupes.
Specifically, the design of the lightning cat is inspired by nature, and the appearance inherits the style of the Ora family, not only the body uses a large number of curve design elements, so that the beautiful waistline, high curvature windows, full slip back and the only adaptive electric rear wing in the same level are combined to create a stunning visual effect, and some people greatly reduce the resistance of the vehicle, bringing 0Ultra-low drag coefficient of 22cd.
In terms of body color, the lightning cat also launched a version of the model that broke the traditional color boundary - lightning cat dark night version, by adding a dark gray metallic color with special effect pigments, the car paint with matte texture matte varnish, the unique sense of luxury and depth into the body, while the vehicle adopts the industry's advanced non-secondary coating process, and the paint has a low volatile organic compound (VOC) emissions, which fully interprets the low-carbon and environmentally friendly design concept of the ORA brand.
Not only that, the Lightning Cat Dark Night Edition is also equipped with frameless doors and adaptive electric rear wings that are comparable to the standard configuration of luxury supercars, which can be intelligently adjusted according to the speed or driving status, when the speed is higher than 70km h, the rear wing will automatically open, quickly separate the tail airflow, and generate 20kg of downforce, so that the vehicle can drive close to the ground, so that the handling and braking are more calm.
The hub adopts the mimicry of a cat's claw, and the muscles are tense, as if the next moment it will be free of restraint and pounce on its prey like a wind. Among them, the Lightning Cat Dark Night Edition has sporty black wheels and signature red calipers to fully unleash speed and passion.
The interior adopts a supercar enveloping cockpit with a T-shaped skeleton air console design, piano key texture physical buttons, comfortable ergonomic seats and a dome-type panoramic canopy that extends through the rear of the car, creating a refined, light luxury and sporty third space, showing exquisite style.
On the Lightning Cat Dark Night Edition, the interior is designed with black and red contrasting colors, showing speed and passion through strong sports vision; In terms of material, a large number of delicate and soft suede are used, and the luxurious texture is coming, and the supercar wrap-around cockpit is designed with a T-shaped openwork air console, a three-cylinder full LCD instrument panel, and a suspended multi-** display screen, which brings technology and practicality to the extreme.
The integrated ergonomic seat is equipped with 6-way adjustment, the front seat has electric adjustment, ventilation and massage functions, and the seat backrest and seat cushion are heated throughout the car, which emphasizes the driving experience while improving comfort.
As a highlight of the vehicle, the lightning cat is equipped with a new three-electric system and a dual-motor intelligent four-drive force system, with a maximum power of 300kw, a maximum torque of 680nm, and only 4Not only that, but it is also equipped with a high-cost 'sandwich' shock absorber valve system, which is rare in the same class, which ensures the comfort of drivers and passengers on top of the "passion" of pursuing speed.
The ORA brand adheres to the concept of safety first and has made great efforts in the safety of new cars. Among them, as a pure electric model, battery safety is the top priority, and the lightning cat is equipped with the industry-leading "worry-free battery", and it has carried out four rigorous challenges on the "worry-free battery" before it is launched.
In terms of active safety, the Ora Lightning Cat vehicle is equipped with 28 smart sensors, including 1 ADAS camera, 5 millimeter-wave radar, 12 ultrasonic radar, 4 surround view cameras, 4 side-view cameras, and 1 3D facial recognition camera.
Not only that, but the Lightning Cat is also equipped with Ora-Pilot 30 NOH Highway Pilot Driving Assistance System, which is equipped with an 8155 chip, and the CPU computing power can be increased by 25 times, GPU image processing capacity increased by 3 times; In this way, the average number of kneading times can be achieved by 2 times and 90 meters in advance and slow braking can be achieved in front of intelligent parking and ACC recognition and stopping.
Previously, the reporter conducted an exclusive interview and dialogue with the senior management of the ORA brand, in the new economic era and the era of industrial change, where should the ORA brand go?
Ora officially also gave a firm answer: all in the women's track, Ora has no regrets! This is also Euler's preference for women from 10 to 2The advancement of 0 is to be focused and extreme in the women's track, and carry out love to the end.
To this end, Euler also released a 1080° women's safety architecture that comprehensively focuses on women's needs - "Warm Technology". It is understood that "warm technology" is based on the data of 1.44 million female users accumulated by the Great Wall Company for more than 30 years of car manufacturing, including 9.6 billion kilometers of female driving big data and more than 600 women's design-related patents, to create a 1080° female safety architecture, including 360° basic safety, 360° intelligent safety and 360° health safety.
Among them, 360° basic safety through passive collision safety, active intervention safety, information security, point security, physiological and psychological perception of security and other five dimensions, 105 sub-projects, to achieve the goal of "no matter how big the matter, people are basically fine".
Through full-stack self-development, 360° Intelligent Security has launched a cross-domain convergence solution to achieve active exploration, active execution, and active care. Including, in rainy and snowy weather, it can link wipers, headlights, fog lights, windows, and air conditioning with one key to enhance the "Wind and Wave Mode"; autonomous vehicle driving, which helps women navigate narrow roads or "explore forward" features with limited width; When a female user encounters a dangerous situation, she can call for help with one click. The "enhanced braking" effect is more suitable for women's physiological characteristics.
360° Health and Safety By realizing the integration effect of initial containment of pollution + process sterilization and removal of pollution + active release of natural fragrance, 360° Health and Safety creates a seven-star healthy cockpit and health and antibacterial in the industry, and adopts the fragrance system of IFRA international certified Chinese herbal formula, which truly makes health the standard for women to drive.
The editor says:
In the past few years, the ORA brand has focused on the women's track, making the essence of love "seen" and the concept that women's cars should also move from "industry definition" to "user definition" through the underlying logic and design aspects.
The reporter learned that in order to realize this concept, the ORA brand is based on the accumulation of 50,000 female user data, and cooperates with third-party research institutions to investigate women's needs and develop the most suitable products and technologies for them.
In Ora's view, this is its advantage in the industry, and it is also the brand's greatest determination and confidence to lead the female automobile track; However, in the reporter's view, personalized design, pleasing one's choice of benchmark products are not casually said to be accepted by consumers, consumers have also passed the stage of "listening to love", they are more concerned about the product itself and whether it really conforms to their own personality.
There are many homogeneous products in the market, but a real "self-pleasing" model can always stand out among many models and become the unique one.