Chapter 1: Overview of China's Makeup Product Development.
1.1 Overview of Make-up Products.
1.1.1 Conceptual analysis of makeup products.
1.1.2 Category analysis of color cosmetics products.
1.2. Analysis of the development environment of cosmetic products.
1.2.1. Analysis of the industry policy environment.
1) Industry-related standards.
2) Industry-related policies.
1.2.2. Analysis of the economic environment of the industry.
1) China's economic growth.
2) Prospects for the development of the economic situation.
3) Income and expenditure of Chinese residents.
1.2.3. Analysis of the social environment of the industry.
1) From "thrift" to "fashion".
2) From "focus on quality" to "focus on brand culture".
3) The "she economy" has become an economic phenomenon.
1.2.4. Analysis of the technical environment of the industry.
1) Make-up efficacy.
2) Makeup application is simple.
3) Product personalization.
1.3 Analysis of development opportunities and threats of color cosmetics products.
Chapter 2: Global Makeup Products Market Development Status Analysis.
2.1 Analysis of the development status of the global color cosmetics market.
2.1.1 The development history of global makeup products.
2.1.2 Global color cosmetics market size analysis.
1) Global cosmetics market size analysis.
2 Global color cosmetics market size analysis.
2.1.3 Global cosmetic product structure analysis.
2.2 Analysis of the competitive landscape of the global makeup market.
2.2.1 Competitive Hierarchy Analysis of the Global Makeup Market.
2.2.2 Brand pattern of the global color cosmetics product market.
2.2.3 Market share of major global makeup brands.
2.3 Analysis of the development of the color cosmetics market in major countries.
2.3.1 Analysis of the development of the Japanese makeup market.
1) Analysis of the size of the Japanese makeup market.
2) Characteristics and representative products of Japanese makeup products***
3) Analysis of major Japanese makeup brands and key products.
4) Market share of Japanese makeup brands.
2.3.2 Analysis of the development of the Korean makeup market.
1) Analysis of the size of the Korean makeup market.
2) Korean makeup product characteristics and representative products***
3) Analysis of major Korean makeup brands and key products.
4) Market share of Korean makeup brands.
2.3.3 Analysis of the development of the French makeup market.
1) Analysis of the size of the French makeup market.
2) Characteristics and representative products of French makeup products***
3) Analysis of major French makeup brands and key products.
4) Market share of French makeup brands.
2.3.4 Analysis of the development of the U.S. makeup market.
1) Analysis of the size of the U.S. makeup market.
2) Characteristics and representative products of American makeup products***
3) Analysis of major U.S. makeup brands and key products.
4) U.S. makeup brand market share.
2.4 Global cosmetics market investment, financing and R&D analysis.
2.4.1 Analysis of the investment status of the global color cosmetics market.
2.4.2 Analysis of the financing status of the global color cosmetics market.
2.4.3 Analysis of the R&D status of the global makeup market.
2.5 Analysis of the development prospects of the global color cosmetics market.
2.5.1 Global Cosmetics Product Development Prospects**.
2.5.2 Global Makeup Product Development Trends**.
1) High-end.
2) Segmentation.
3) Multi-functional fusion.
4) Customization.
Chapter 3: Analysis of the development status of China's color cosmetics products market.
3.1 Analysis of the development of China's cosmetics market.
3.1.1 Overview of the development of China's color cosmetics market.
3.1.2 The development history of China's makeup products.
3.1.3 2019-2023 China Makeup Events.
3.2 The overall development scale of China's color cosmetics market.
3.2.1 The overall market size of makeup products in China.
1) Analysis of the size of China's cosmetics market.
2) The market position of color cosmetics in China.
3) Analysis of the size of China's makeup market.
3.2.2 The average amount of makeup products consumed by Chinese.
3.3 The development scale of makeup in China's online channels.
3.3.1 Online sales of makeup products in China.
3.3.2 Product structure analysis of China's color cosmetics market.
1) The structure of cosmetics and consumer goods in online channels.
2) The structure of cosmetics consumer goods on the Tao platform.
3.4 Analysis of the current situation of competition in China's makeup products.
3.4.1 Hierarchy analysis of China's cosmetics market competition.
3.4.2 Brand pattern of China's cosmetics product market.
3.4.3 Market share of major makeup brands in China.
3.5 Technology status and R&D analysis of China's makeup market.
3.5.1 Analysis of the current situation of China's cosmetic product technology.
3.5.2 Analysis of the current situation of China's cosmetics product research and development.
Chapter 4: Cosmetics Product Marketing and Consumer Demand Analysis in China.
4.1 Analysis of the current situation and trend of cosmetics product packaging in China's domestic market.
4.1.1 Analysis of the current situation of China's cosmetics product packaging.
1) Analysis of product packaging materials.
2) Analysis of product packaging materials.
4.1.2 Analysis of the packaging characteristics of makeup products.
4.1.3 Analysis of China's Makeup Product Packaging Trends.
4.2 Analysis of the current situation of cosmetics products** and marketing in China's domestic market.
4.2.1 Analysis of China's cosmetics product market.
1) Lip gloss. 2) Base cream primer.
3) Liquid foundation, cream, powder, vermicelli.
4) Eyeliner: Liquid eyeliner.
5) Blush rouge.
6) Powder, powder, loose powder.
7) BB Cream CC Cream.
4.2.2 Analysis of the current situation of marketing of makeup products in China.
1) Analysis of the marketing concept of major makeup brands.
2) Analysis of marketing channels of major cosmetics brands.
3) Analysis of marketing trends of Chinese makeup products.
4.3 Analysis of consumer demand characteristics of makeup products in China's domestic market.
4.3.1 Analysis of makeup** in the domestic market in China.
4.3.2 Survey on the characteristics of makeup consumers in China.
1) Age composition of consumers.
2) Consumer income.
3) Composition of consumer occupations.
4.3.3 Analysis of consumer purchase characteristics in China.
1) Consumer purchase channels.
2) Frequency of consumer consumption.
3) Factors influencing consumer purchases.
4.3.4 Analysis of consumer product preferences in China.
1) Consumers' preference for product categories.
2) Analysis of special consumer preferences.
4.4 Analysis of consumer demand characteristics of makeup products in China's cross-border market.
4.4.1 Analysis of makeup products** in the cross-border market.
4.4.2 Research on the characteristics of makeup consumers in the cross-border market.
1) Age composition of consumers.
2) Consumer income.
3) Composition of consumer occupations.
4) Gender ratio of consumers.
4.4.3 Analysis of consumer purchase characteristics in cross-border markets.
1) Consumer purchase methods.
2) The amount of consumer spending.
3) Factors influencing consumer purchases.
4.4.4 Analysis of consumer product preferences in cross-border markets.
4.5 Analysis of emerging marketing channels and trends of Chinese cosmetics products.
4.5.1 Webcast + Makeup.
1) Definitions. 2) Development status.
4.5.2 KOLs planting grass + makeup.
1) Definitions. 2) Development status.
4.5.3 Fan economy + makeup.
1) Definitions. 2) Development status.
4.5.4 Popular IP+ makeup.
1) Definitions. 2) Development status.
Chapter 5: Analysis of the Development Status of the Cosmetics Product Segment.
5.1 Analysis of the development of the face makeup market.
5.1.1 Facial Makeup Market Product Analysis.
5.1.2 Analysis of the development scale of the facial makeup market.
1) The overall market size of facial makeup in China.
2) Online sales of facial makeup in China.
5.1.3 Competitive landscape of the facial makeup market.
1) The competitive landscape of different categories of products.
2) Competitors***
5.1.4 Prospects and trends of the facial makeup market.
1) Market outlook**.
2) Market Trends**.
5.2 Analysis of the development of the lip makeup market.
5.2.1 Lip makeup market product analysis.
5.2.2 Analysis of the development scale of the lip makeup market.
1) The overall market size of lip makeup in China.
2) Online sales of lip makeup in China.
5.2.3 Lip makeup market competition.
1) The competitive landscape of different categories of products.
2) The competition pattern of different ** intervals.
3) Competitive products***
5.2.4 Lip makeup market development prospects and trends.
1) Market outlook**.
2) Market Trends**.
5.3 Analysis of the development of the eye makeup market.
5.3.1 Product analysis of the eye makeup market.
5.3.2 The development scale of the eye makeup market.
1) The overall market size of eye makeup in China.
2) Online sales of eye makeup in China.
5.3.3 Competitive landscape of eye makeup market.
1) The competitive landscape of different categories of products.
2) The competition pattern of different ** intervals.
3) Competitive products***
5.3.4 Prospects and trends of the eye makeup market.
1) Market outlook**.
2) Market Trends**.
Chapter 6: Case studies of key domestic and foreign cosmetic product companies.
6.1 Analysis of the business layout of the world's leading cosmetics product brands.
6.1.1 L'Oreal
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate makeup business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.1.2 The Estée Lauder Companies (esteelauder).
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate makeup business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.1.3 Shiseido Group
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate beauty business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.1.4 Amore Pacific
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate beauty business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.1.5 Chanel
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate beauty business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.1.6 LVMH Group.
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Regional distribution of enterprise sales.
4) Corporate beauty business performance and group position.
5) Corporate makeup business layout and main brands.
6) The performance of the company's makeup business in China.
6.2 Case study of leading brands of domestic makeup products.
6.2.1 Proya
1) Brief analysis of enterprise development.
2) Analysis of business conditions.
3) Business analysis of corporate makeup products.
4) Enterprise sales channel and network analysis.
5) Analysis of the advantages and disadvantages of enterprise development.
6.2.2 Mao Geping.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand sales channels and networks.
5) Analysis of the advantages and disadvantages of brand management.
6.2.3 Perfect Diary.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand marketing model analysis.
5) Analysis of the advantages and disadvantages of brand management.
6.2.4 Hua Xizi.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand marketing model analysis.
5) Analysis of the advantages and disadvantages of brand management.
6.2.5 Carslan.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand sales channels and networks.
5) Analysis of the advantages and disadvantages of brand management.
6.2.6 oranges.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand marketing model analysis.
5) Analysis of the advantages and disadvantages of brand management.
6.2.7 Izumi of Childish.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand marketing model analysis.
5) Analysis of the advantages and disadvantages of brand management.
6.2.8 Mary Degard.
1) Brief analysis of brand development.
2) Analysis of brand management status.
3) Cosmetic product business analysis.
4) Brand marketing model analysis.
5) Analysis of the advantages and disadvantages of brand management.
Chapter 7: Investment Potential and Strategic Planning of China's Cosmetics Products Market.
7.1 Prospects for the development of China's cosmetics market**.
7.1.1 Analysis of the development momentum of the cosmetics product market.
7.1.2 Prospects for the development of the cosmetics market**.
7.2 Development trend of China's cosmetics market**.
7.2.1 Overall market trends**.
7.2.2 Brand Competitive Landscape**.
7.2.3 Product Development Trends**.
1) The development trend of product packaging.
2) The development trend of product efficacy.
3 Product Development Trends**.
4) Marketing development trends.
7.2.4 Channel Development Trends**.
1) The development trend of retail channels.
2) The development trend of cross-border channels.
7.3. Investment strategy planning for China's cosmetics products market.
7.3.1 Investment value analysis.
7.3.2 Investment Opportunity Analysis.
7.3.3 Investment Strategies and Recommendations.
1) Brand strategy.
2) Product strategy.
3) Channel strategy.
Table of Contents of Charts. Figure 1: Classification of Make-up Products.
Figure 2: Summary of relevant standards in the color cosmetics industry from 2018 to 2023 with implementation dates.
Figure 3: Summary of key policies related to the domestic cosmetics industry as of 2023.
Figure 4: China's GDP and its growth rate from 2014 to 2023 (unit: trillion yuan, %)
Figure 5: Growth of major economic indicators released by the Chinese Academy of Social Sciences in January 2020 (unit: %)
Figure 6: Economic development targets announced by the National People's Congress and the National People's Congress in 2023 (unit: %)
Figure 7: Per capita disposable income of residents in China from 2016 to 2023 (unit: yuan).
Figure 8: National per capita consumption expenditure from 2016 to 2023 (unit: yuan).
Figure 9: Comparison of the amount of information on the whole network of the cosmetics subdivision industry in 2023 (unit: 100 million pieces).
Exhibit 10: Analysis of opportunities and threats to the development of cosmetics products in China.
Exhibit 11: Global Makeup Product Development History.
Exhibit 12: Global cosmetics market size and growth from 2013 to 2023 (in USD billion, %)
Figure 13: Global color cosmetics market size from 2013 to 2023 (unit: USD 100 million).
Exhibit 14: Product mix of the global color cosmetics market in 2023 (in %)
Exhibit 15: Hierarchical brand competition in the global color cosmetics market in 2023.
Exhibit 16: Brand landscape of the global color cosmetics market.
Chart 17: Market share of L'Oréal and Estée Lauder Companies, 2018-2023.
Exhibit 18: Japan Cosmetics Market Size 2018-2023 (in USD 100 million).
Exhibit 19: Characteristics and representative products of Japanese makeup products***
Exhibit 20: 2023 COSME Overall Awards list.
Exhibit 21: Market share of Japan's top 10 makeup companies in 2023 (unit: %)
Exhibit 22: South Korea Makeup Products Market Size, 2016-2023 (USD USD).
Exhibit 23: Characteristics and representative brands of Korean makeup products.
Exhibit 24: Major South Korean Makeup Brands and Their Products.
Exhibit 25: Market share of the top 10 makeup companies in South Korea in 2023 (unit: %)
Exhibit 26: France Cosmetics Market Size, 2016-2023 (in USD 100 million).
Exhibit 27: Characteristics and representative brands of French cosmetics products.
Exhibit 28: Major French makeup brands and their products.
Exhibit 29: Market share of the top five French cosmetics companies in 2023 (in %)
Exhibit 30: U.S. Makeup Products Market Size, 2016-2023 (in USD 100 million).
Exhibit 31: Characteristics and representative brands of makeup products in the United States.
Exhibit 32: Major U.S. color cosmetics brands and their products.
Exhibit 33: Market share of the top 10 U.S. makeup companies in 2023 (unit: %)
Exhibit 34: Summary of major investment events for small and medium-sized brands in the global cosmetics industry in 2023.
Exhibit 35: Summary of major financing events for small and medium-sized brands in the global cosmetics industry in 2023.
Exhibit 36: Summary of global key makeup black technology products.
Exhibit 37: Global Cosmetics Product Development Scale** (in USD billion) from 2024 to 2030
Exhibit 38: Summary of the development status of China's color cosmetics market.
Exhibit 39: Analysis of the development history of China's color cosmetics products.
Figure 40: Summary of China's makeup events from 2019 to 2023.
Figure 41: Market size of China's cosmetics industry from 2014 to 2023 (unit: 100 million yuan).
Figure 42: Proportion of different categories of domestic cosmetics in 2023 (unit: %)
Figure 43: China's cosmetics market size from 2018 to 2023 (unit: 100 million yuan).
Figure 44: Comparison of per capita consumption of makeup products by country in 2023 (unit: yuan).
Figure 45: 2019-2023 cosmetics sales and growth on the Tao platform (unit: 100 million yuan, %)
Figure 46: Proportion of sales of makeup sub-categories in online channels from 2018 to 2023 (unit: %)
Figure 47: Proportion of turnover of makeup sub-categories on the Tao platform from 2019 to 2023 (unit: %)
Exhibit 48: Graded brand competition in China's cosmetics market in 2023.
Exhibit 49: Brand landscape of China's cosmetics market.
Exhibit 50: Changes in the monthly market share of major makeup brands on the Tao platform from 2019 to 2023 (unit: %)
Figure 51: Distribution of cosmetics ingredient suppliers.
Figure 52: Cosmetics R&D presentation.
Figure 53: L'Oréal's R&D investment growth from 2012 to 2023 (in billions of euros, %)
Figure 54: Main packaging materials for color cosmetics products.
Figure 55: Types of packaging for major color cosmetics products.
Figure 56: Costume packaging design at the Palace Museum incorporates classical Chinese elements.
Exhibit 57: Selected makeup packaging cases for Valentine's Day 2023.
Exhibit 58: Consumer satisfaction with cosmetic packaging (in %)
Exhibit 59: Future trends in color cosmetics packaging.
Exhibit 60: Lip gloss product consumption** Interval distribution (unit: %)
Exhibit 61: Primer consumption** in %
Figure 62: Liquid Foundation, Cream, Cream and Vermicelli Product Consumption** Segment Distribution (Unit: %)
Figure 63: Eyeliner Liquid eyeliner product consumption** range distribution (unit: %)
Exhibit 64: Blush and Rouge Product Consumption** Segment Distribution (Unit: %)
Figure 65: Powder, Powder, and Loose Powder Product Consumption** Segment (in %)
Exhibit 66: Segment distribution of consumption of BB cream CC cream products** (unit: %)
Exhibit 67: Summary of marketing concepts and features of major makeup brands.
Exhibit 68: The development of makeup marketing in China.
Exhibit 69: Major Cosmetics Brand Marketing Channels.
Exhibit 70: Make-up products** in the domestic market of China (unit: yuan).
Exhibit 71: Age distribution of makeup consumers (in %)
Exhibit 72: Composition of consumer income (monthly income) (in %)
Exhibit 73: Composition of consumer occupations (in %)
Exhibit 74: Distribution of consumer purchase channels (in %)
Figure 75: Distribution of Consumer Consumption Frequency (in %)
Exhibit 76: Factors influencing consumer purchases (in %)
Exhibit 77: Proportion of make-up volume (unit: %)
Exhibit 78: Make-up products** in cross-border markets.
Exhibit 79: Age composition of consumers in cross-border markets (in %)
Exhibit 80: Composition of consumer income ranges in cross-border markets (unit: %)
Exhibit 81: Occupational composition of consumers in cross-border markets (in %)
Exhibit 82: Gender composition of consumers in cross-border markets (in %)
Exhibit 83: Composition of consumer purchasing patterns in cross-border markets (in %)
Exhibit 84: Composition of consumer spending in cross-border markets (unit: %)
Exhibit 85: Factors influencing consumer purchases in cross-border markets (unit: %)
Exhibit 86: Consumer Product Category Preference in Cross-Border Market (Unit: %)
Figure 87: Changes in the decision-making path of live streaming and traditional e-commerce.
Exhibit 88: Summary of the appearance frequency of some beauty brand products and word-of-mouth products in Li Jiaqi's live broadcast during the pre-sale period of Singles' Day in 2023 (unit: times).
Figure 89: Conversion rate of online celebrity live streaming and traditional e-commerce purchases (unit: %)
Figure 90: The whole process of planting grass for beauty product KOLs.
Figure 91: Proportion of Perfect Diary influencers on Xiaohongshu (unit: %)
Exhibit 92: 2023 Double 11 male celebrities' ability to bring goods (index).
Exhibit 93: IP-driven product sales (unit: %)
Exhibit 94: Top IP operation cases in the cosmetics industry.
Exhibit 95: Analysis of key facial makeup products.
Figure 96: Top 5 Discussions on the Efficacy of Weibo Base Makeup
Figure 97: The development scale of China's facial makeup market from 2018 to 2023 (unit: 100 million yuan).
Figure 98: Sales and growth of facial makeup on the Tao platform from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 99: Ranking of Facial Makeup Products by Weibo Discussions.
Figure 100: Comparative analysis of representative brands in China's facial makeup market in 2023 (unit: yuan, pieces).
Exhibit 101: China's facial makeup market size, 2024-2030** (unit: 100 million yuan).
Exhibit 102: Weibo lipstick efficacy and texture discussion ranking.
Exhibit 103: Weibo lipstick efficacy and texture discussion ranking.
Figure 104: China's lip makeup market development scale from 2018 to 2023 (unit: 100 million yuan).
Figure 105: Sales and growth of lip makeup on the Tao platform from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 106: China's Lip Products Weibo Discussion Ranking.
Exhibit 107: Lip Makeup Competitive Landscape by Segment** (Unit: %)
Figure 108: Top 8 "popular" lip makeup at the 2023 Tmall Good Goods Recommendation Awards.
Exhibit 109: China's lip makeup market size, 2024-2030** (unit: 100 million yuan).
Exhibit 110: Analysis of key eye makeup products.
Exhibit 111: Eyeshadow efficacy Weibo discussion ranking.
Figure 112: The development scale of China's eye makeup market from 2018 to 2023 (unit: 100 million yuan).
Chart 113: Sales and growth of eye makeup on the Tao platform from 2019 to 2023 (unit: 100 million yuan, %)
Exhibit 114: China's eye makeup products are discussed on Weibo.
Exhibit 115: Competitive landscape of eye makeup by segment** (unit: %)
Exhibit 116: Top 6 "popular" eye makeup at the 2023 Tmall Good Goods Recommendation Awards.
Figure 117: China's eye makeup market size, 2024-2030** (unit: 100 million yuan).
Figure 118: Weibo Eyeshadow Texture Discussion (Unit: %)
Exhibit 119: History of L'Oréal.
Exhibit 120: L'Oréal Group's operating income from 2013 to 2023 (in EUR billion, %)