When a keyword is established, the next step is to determine the target keyword. How to choose the target keyword for optimization can be said to be a crucial step in optimization!
*What are the target keywords? To put it simply: it is a keyword that your target customers are most likely to search for and have a certain search volume. It is precisely because the target keyword is the word that the target customer searches for more, so determining the target keyword is equivalent to determining the direction and also equivalent to the company locking in his target customer group.
How to choose the best target keywords?？It can be roughly analyzed from the following aspects:
1. Select the core product, 1-3, if the product is promoted on the first page, it is recommended to choose other related keywords for this keyword. Because, ranking on the second page, even the first place has a very poor effect. Business users are too unaccustomed to turning to the second page to find products.
2. Organize the structure of the enterprise and list the navigation. Keep in mind that the navigation is as likely to be a few of the keywords you're targeting.
3. On each column of the homepage, some target keywords appear. The purpose of this is to increase keyword density.
4. The title of the homepage of the enterprise: keyword 1 keyword 2 keyword 3 enterprise name. If the name of the enterprise is not required to be placed on the title of the homepage, the recommended title format: keyword 1 keyword 2 keyword 3 138 that is, change the name of the enterprise to **number, because many users like to call the enterprise ** consultation directly on the search results. Business names can be optimized with a content page, such as the "About Us" page.
5. Please add a line of target keywords in the footer of **, and then put a link to the home page. The purpose of the footer is to add a "sub-navigation" to each page. It is recommended that the footer of each page be consistent throughout the entire page.
6. Please add a new column, or a first-level table of contents. This section is used to post new content related to the target keyword. If the content is the target keyword, the anchor text points to the homepage. If it doesn't appear, you can find a way to add it. Note: Each page, the same keyword, can be added at most once.