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In today's global market competition, if an enterprise wants to stand out, it not only needs to have excellent product quality, but also has a high sense of service. TCL TVs continue to be the second best-selling TV brand in the world with 25.26 million units sold, which fully proves this. Behind this achievement is TCL's high pursuit of product quality, deep insight into customer needs and unremitting spirit of innovation.
TCL, a brand with a history of more than 40 years, has always adhered to the consumer-centric approach and brought high-quality products to users around the world. In terms of technology research and development, TCL has always maintained the industry-leading level, realized the mass production of Mini LED TVs as early as 2019, and has continuously upgraded its technology in recent years. This relentless pursuit of technology has enabled TCL to stay ahead of the competition in the fierce market and launch a series of innovative products, such as the world's first "double 5000" TV set TCL X11G.
TCL's success is also inseparable from its in-depth exploration of user experience. The industry's first smart control desktop provides users with great convenience, realizes no boot advertising, allows users to freely set the position and display size of each application on the desktop, plus personalized desktop components, such as daily recommendations, weather forecasts, thematic collections, etc., which reflect the concept of TCL to design products from the perspective of consumers.
In terms of product size, TCL has also continued to make breakthroughs, launching a variety of mini LED TVs over 98 inches, such as 115-inch QD-mini LED TVs with 20,000+ backlight zones and 5,000nits peak brightness, showing its technical strength to the world at this year's North American CES 2024 exhibition.
These achievements are not only numerical brilliance, but also the result of TCL's insistence on product quality and service awareness. If a company wants to be successful, it must design and produce products from the perspective of consumers, rather than simply pursuing profits. When the product truly meets the needs of consumers and wins their affection, profits will naturally follow. The success of TCL TV is the best proof of this.
TCL's achievements are also a microcosm of Chinese enterprises and products going global. With the continuous upgrading of China's manufacturing industry, more and more Chinese companies have begun to emerge in the global market. In the future, we have reason to believe that more and more Chinese companies will appear in the first and second positions in the world.
However, the second cannot become the ultimate pursuit of our domestic enterprises, just like the saying goes, "The world only remembers the first, but no one knows the second." It will be the most beautiful scenery when the mountains are at the top and the mountains are small. In the face of the sales gap of 37.46 million units with the first place Samsung, TCL should catch up and climb the peak, and believe that TCL will sit on the first throne in the near future, overlooking the three stars.
The pursuit of any enterprise development is endless, and only by constantly pursuing excellence and continuously improving the quality of products and services can we be invincible in the fierce market competition. The core competitiveness of the enterprise lies in the quality of products and service levels. Only by always adhering to this principle, constantly innovating and surpassing, can we win the hearts of consumers and achieve the long-term development of the brand. For Chinese enterprises, this is a model worth learning from, and TCL is a source of motivation for domestic enterprises to continue to move forward. There is still a long way to go, but as long as we persevere, Chinese enterprises will be able to shine more brightly on the world stage.