More marketing dry goods are available in medicine
In traditional medicine, spring is the time when everything recovers and begins to grow, and the body is no exception, especially children, a new round of growth and development begins, so at this stage, the vitamins and minerals needed for the growth and development of adolescents will enter a peak sales season. So what categories should pharmacies start with to increase pharmacy sales?
1. Calcium supplements.
Spring is the first period of calcium supplementation, first of all, the pharmacy should convey the information of "spring calcium supplementation is the right time" to customers, and special display of calcium supplementation products can remind customers that the best season for calcium supplementation has arrived; At the same time, some knowledge manuals related to calcium supplementation can also be printed for publicity and education, which can include: the relationship between exercise and calcium absorption, calcium supplementation products suitable for different groups of people, etc.
2. **Intestinal cleansing and detoxification.
As the weather gradually becomes more ambiguous, these products should be taken out for operation, creating a theme outside the store, in the window, in the special display area of the store, etc., and the manufacturers of related products can also be invited to cooperate with the activities.
3. Anti-allergy, cosmeceuticals.
Spring is the season of high incidence of allergies, with the recovery of all things, some people will have allergic symptoms such as spots, sneezing, itchy eyes, etc., pharmacies can seize the characteristics of "high incidence of spring allergies" and choose related anti-allergic products as the main category.
For example, allergic rhinitis, allergic diseases such as urticaria, seasonal dermatitis, and asthma will increase.
At this time, the products we can market are masks, anti-allergy products, as well as natural vitamin C, grape seed and other related nutrient products. In addition to promoting oral anti-allergy drugs, pharmacies can also use cosmeceuticals as the main category of spring anti-allergy.
4. Focus on pediatric products.
Since the opening of the two-child policy, the number of infants and young children has increased sharply, which will promote the growth of the children's category in pharmacies, among which vitamins, cod liver oil, calcium, probiotics and other products are the main places for growth, in addition, related pediatric commonly used drugs can also create opportunities for growth.
In addition, some small products, such as loquat sugar, lozenges, oral sprays, etc., can also be operated during this season.
According to the local customs, some operational seasonal activities can be designed. In addition, in your daily work, you should collect the activities done by your competitors, especially those done by local or nearby stores, and you can also get some inspiration from their activities.
The method of marketing lies in always changing and always new, and always locking in the real market demand in the change, so as to survive the battle.
5. Family equipment and travel standing medicine.
Spring medical equipment** can sort out some seasonal products, such as the spring weather is warm and cold, many people (especially the elderly) often feel joint pain, pharmacies can make a protective gear area on this, remind customers to take care of their joints;
In addition, as the weather gets warmer, the number of people traveling will also increase, and spring outing will be a better theme.
Among the standing medicines, including ordinary diarrhea, upper respiratory tract infections, minor trauma, eczema and other products related to these diseases, can be taken out as themed marketing activities to attract customers in the form of **, discounts, half price of the second item, etc.
6. Educational products.
Pharmacies should take the initiative to market educational products at this time, because in the next few months, students will face the high school entrance examination and various other exams, so anti-fatigue and memory-related varieties can do activities, and they can create a puzzle creative theme marketing festival by themselves.
7. Flower tea.
Grasping the tail of spring and preparing for the arrival of summer, busy life, people in a hurry, the state of "sub-health" greatly reduces the quality of life. At this time, if you brew a cup of flower tea, the refreshing fragrance can relieve fatigue and depression.