Recently, all Xpeng G6 models have been reduced by 20,000 yuan for a limited time, and the price of GAC Aion AIONY PLUS Xingyao Edition is less than 100,000, and a new round of car companies has started. At the same time, BYD set off another wave of "electricity is lower than oil" and launched the BYD Song PRO DM-i Glory Edition, with a starting price of 10980,000 yuan. Tesla announced three blockbuster discounts for Model 3 and Model Y models, 8000 yuan limited-time car insurance subsidy, 2000 yuan designated car paint for the current car limited-time *** limited-time cash car financial low interest, after various discounts are superimposed, the new Model Y car will be withdrawn before the end of March, and the maximum discount is close to 350,000 yuan.
*: Photo.comA number of car companies have announced price cuts
On March 3, 2024, Xpeng Motors-W (09868.)HK) announced that before March 31, 2024, all Xpeng G6 models will be discounted by 20,000 yuan for a limited time, and the price will be 18 after the discountFrom 990,000 yuan. On the same day, GAC Aion announced that the AIONY PLUS Xingyao Edition model was officially launched with a price of 9980,000 yuan, less than 100,000 yuan.
According to public information, Xiaopeng G6 price reduction is less than a year from its listing, as a pure electric SUV, Xiaopeng G6 is based on 800V architecture, the fastest can achieve 10min to complete 300km of energy supplement, and has high-end intelligent assisted driving and other configurations, the longest range of 755 km, four-wheel drive version of the model 000 acceleration 39 seconds and other advantages. However, the sales volume of Xpeng G6 fluctuated greatly after its launch, and the monthly delivery volume exceeded 8,000 units at the best time, and it fell back to more than 1,000 units in the past two months.
AIONY is the main sales model of GAC Aion, with monthly sales basically remaining at about 20,000 units, and it is the sales king of 100,000-level pure electric SUVs. In February 2024, the 2024 AIONY PLUS model will be launched with a price range of 14580,000-15580,000 yuan, CLTC cruising range can reach up to 610 kilometers, and the maximum output power of the motor is 150kw. In March, GAC Aion urgently added the AIONY PLUS Xingyao, and the price of the new car was 9980,000 yuan.
In addition, on March 1, 2024, Tesla's official Weibo announced that the Model 3 Y rear-wheel drive version of the current car will enjoy a time-limited insurance subsidy of 8,000 yuan; Model 3 Y is a limited-time designated paint benefit for all existing cars, saving up to 10,000 yuan; The Model 3 Y rear-wheel drive version has a limited-time low-interest financial policy with an annual rate as low as 199%, the highest saving of Model Y is about 16,600 yuan. Tesla's official Weibo said that if you take the Model 3 Y before the end of March, you can enjoy up to 3 discounts460,000 yuan.
At the same time, BYD (002594SZ) set off a wave of "electricity is lower than oil" and launched the BYD Song Pro DM-i Glory Edition, with a starting price of 10980,000 yuan. According to reports, it only takes 30 minutes for the BYD Song Pro DM-i Glory Edition to charge from 30% to 80%, and the NEDC fuel consumption is as low as 44L, with a comprehensive range of up to 1090km when fully fueled and fully charged.
In fact, at the beginning of the new year, BYD fired the first shot of the first battle of car companies. On February 19, 2024, BYD officially announced that the starting price of the two new models, Qin Plus Glory Edition and Destroyer 05 Glory Edition, will be 7980,000 yuan. Among them, the Qin PLUS DM-i Glory Edition is 20,000 yuan cheaper than the previous Champion Edition.
On the same day, Wuling, Changan Automobile, Nezha Automobile, Beijing Hyundai, SAIC-GM Buick and many other car brands successively released price reductions for a number of models. In the following days, Changan Mazda, Cadillac, Zeekr and other brands all announced relevant car purchase discounts.
Open Source ** believes that since 2024, the wave of price cuts by car companies has continued, including direct price cuts, subsidies, and the launch of lower-priced models. The first wave of price cuts in the Year of the Dragon focused on the 100,000-level mainstream market, and the low-cost models launched by BYD and other brands are expected to impact the hinterland of joint venture brand fuel vehicles. From the perspective of effect, price reduction is an effective marketing method, and Tesla and BYD, which will take the lead in initiating price reductions in 2023, have achieved outstanding sales performance. The result of the price reduction wave is to accelerate the arrival of the knockout competition in the passenger car industry, and the general trend of increasing the concentration of the industry.
Sales of Xpeng Motors and BYD declined
On March 1, 2024, Xpeng Motors announced that in February 2024, Xpeng Motors delivered a total of 4,545 smart electric vehicles. In the two months since its launch, Xpeng X9 has delivered nearly 4,000 units, including 1,448 in February 2024. The company said that with the ramp-up of production capacity after the Spring Festival and the resolution of individual ** chain bottlenecks, the delivery speed of Xpeng X9 will be accelerated in March 2024.
However, in February 2023, Xpeng delivered a total of 6,010 smart electric vehicles, a 15% increase from the previous year. At that time, the company emphasized that while striving to accelerate the growth of domestic market share, the company was further exploring the international market. In February 2023, Xpeng opened its second stores in Denmark and the Netherlands, while its first European service center in Lerenskog, Norway, was opened and put into operation.
According to another announcement, in January 2024, the delivery volume of Xpeng Motors will increase by more than 50% year-on-year. In January 2024, Xpeng delivered a total of 8,250 smart electric vehicles, a year-on-year increase of 58%. At the beginning of January 2024, Xpeng Motors launched the Xpeng X9 Super Intelligent Driving Large Seven-seater MPV, and immediately started deliveries in more than 100 cities in China. In January 2024, the company delivered a total of 2,478 Xpeng X9 units.
In January 2023, Xpeng delivered a total of 5,218 smart electric vehicles, including 2,249 units of Xpeng's flagship G9 SUV. At that time, the company said that the January 2023 delivery volume reflected the seasonal slowdown during the Spring Festival holiday from mid-January.
On March 2, 2024, BYD announced the production and sales report for February 2024, in February 2024, BYD sold 122311 new energy vehicles, of which 121748 passenger cars were sold and 563 commercial vehicles were sold, while in the same period last year, BYD sold 193655 new energy vehicles, of which 191664 passenger cars sold and 1,991 commercial vehicles sold.
In January and February 2024, BYD sold 323804 new energy vehicles, including 322767 passenger cars and 1,037 commercial vehicles, while in the same period last year, BYD's cumulative sales of new energy vehicles were 344996, including 341828 passenger cars and 3,168 commercial vehicles. In the first two months of 2024, BYD's cumulative sales of new energy vehicles, passenger cars, and commercial vehicles declined respectively. 27%。
Wenjie won the championship for a second time, and Apple withdrew from making cars
According to AITO's official WeChat, 21,142 new cars were delivered in February, ranking first in the sales of new forces in February, and winning the monthly sales champion of China's new power brands. Among them, the monthly delivery volume of the new M7 exceeded 18,479 units, with a cumulative delivery of more than 100,000 units, and the cumulative delivery of the M7 exceeded 150,000 units. The total number of vehicles in the 62 days of the launch of the M9 exceeded 50,000, and the nationwide large-scale delivery was officially launched on February 26.
In addition, Xiaomi cars are about to go on the market.
According to **Times on February 29, 2024**, for the listing of Xiaomi Auto, the relevant person in charge of Xiaomi Auto told the **Times reporter, "It is now clear that Xiaomi Auto will be listed in the first half of this year, but the specific listing time is unknown." ”
As early as November 2021, Xiaomi Technology and the Beijing Economic and Technological Development Zone Management Committee signed the "Cooperation Agreement", announcing that Xiaomi Auto will settle in the Beijing Economic and Technological Development Zone. The project will build Xiaomi's automobile headquarters base, sales headquarters, and R&D headquarters, and build a vehicle plant with an annual production capacity of 300,000 units, with a production capacity of 150,000 units each in the first and second phases, and it is expected that the first car will roll off the assembly line and achieve mass production in 2024.
Notably, Apple said it is winding out its 10-year EV exploration program and shifting its team to generative AI. The company disclosed the news internally on Feb. 27, surprising the nearly 2,000 employees involved in the project. It is reported that Jeff Williams, the chief operating officer, and Kevin Lynch, the vice president in charge of the work, jointly made the decision.