Glass performances, kiln fire lecture halls, Boshan pretend-sums, intangible cultural heritage markets ......In order to further promote the creative transformation and innovative development of China's excellent traditional culture, Shantou Street, Boshan District, Zibo City, Shandong Province, during the 2024 Spring Festival Shandong Rural Cultural Tourism Festival, relies on the platform of "Shandong Handmade Boshan 'Remembering' Art" to make full use of and give full play to the advantages of talents, technology and pottery resources, and promote Shantou to become a gathering point for cultural creativity, a gathering place for handmade talents, and a gathering area for handmade industries, bringing a cultural feast full of traditional folk customs to tourists and residents.
It's amazing to watch a 'fireball' slowly turn into a work of art under the master's skillful hands! Mr. Li, a tourist from Beijing, sighed heartily after the performance of "glass blowing" in Yanshen Ancient Town. Ceramics and glaze, which used to be the backbone of the old Boshan economy, have now become a rapidly growing cultural industry. With the spirit of craftsmanship and the spirit of innovation that keeps pace with the times, the thousand-year-old ceramic and glazed skills have been reborn in the mountain.
At the beginning of 2024, the Yanshen Ancient Town Intangible Cultural Heritage Market was awarded the first batch of "Hospitality Shandong" Cultural Tourism Market, where the "No. 42" Cultural and Creative Space, the "Yellow River Grand Collection, Handmade Grand Collection", etc., have become the most out-of-the-circle "check-in points" in the ancient town. The artist community has attracted many young artists to come to create works, and various forms of artworks such as photography, graffiti, glaze, and ceramics have become a unique landscape. The handmade works in Yanshen Ancient Town integrate the characteristics of tradition and modernity, condensing the painstaking efforts, emotions and ingenuity of the creators, which can not only highlight the spiritual value that still shines after thousands of years, but also integrate with modern life with new elements and new faces.
Welcome to our 'Kiln Fire Lecture Hall', we are a volunteer preaching team dedicated to spreading the culture of pottery and the art of Boshan, please listen to the story of pottery with me and spread the intangible cultural heritage. This girl with a sweet smile is named Zhang Li, who is not only a docent of Yanshen Ancient Town, but also a volunteer to preach Taoliu culture, "As long as the audience can be interested in Taoliu culture and handmade artworks, and have a deeper understanding and experience of intangible cultural heritage, then this explanation will be considered a success!" She said confidently. It is understood that since the launch of the 2024 Spring Festival Shandong Rural Cultural Tourism Festival, Yanshen Ancient Town has welcomed more than 30,000 tourists, and more than ten Taoliu cultural publicity activities have undoubtedly added another fire to the inheritance of intangible cultural heritage culture and the promotion of Taoliu handmade works.
Boshan "Ji" art series handmade products, which contain profound pottery culture, have a foundation, potential and more space in Boshan District. Shantou Street cuts into the perspective of intangible cultural heritage culture and pottery handicraft, relying on activities such as intangible cultural heritage market, glaze performance, kiln fire lecture hall, Boshan play, etc., to integrate the "Yellow River Grand Gathering" with rural mass cultural and tourism activities, and stage a series of "spiritual and cultural dramas" in turn. These new cultural elements have attracted more and more tourists to Yanshen Ancient Town to find the pulse of Taoliu culture.
In the next step, Shantou Street will continue to tell the story of Taoliu, provide a platform to experience intangible cultural heritage skills and understand excellent traditional culture, and promote Taoliu intangible cultural heritage handmade and Shantou good products to the masses in various forms, so that "Rural Cultural Tourism Festival + Intangible Cultural Heritage Handmade" will become a new driving force for rural revitalization. (Zhang Xiaohan).