The situation of competition with brothers is not uncommon in the car market, which mainly occurred between different joint venture car companies of foreign brands, such as North and South Volkswagen, North and South Toyota, East and Guangben, etc., and now due to the rapid development of independent brands, they have begun to return to the multi-brand strategy of "having more sons and fighting", so it is inevitable that there will be a "brother wall" situation, for example, the Great Wall's Haval and the tank are a bit of a tendency to fight, and Geely's sub-brands are more to a big melee, and Chery has also joined the chaos, For example, the Zhijie S7, which recently cooperated with Huawei, and the Star Era ES of its own Xingtu are highly overlapping.
Star Era ES is based on the Xingtu E0X platform, and shares the platform with the Zhijie S7 that was launched some time ago, both of which are positioned in pure electric medium and large sedans, and the Star Era ES is at 1988-33.between 980,000 yuan, while the Zhijie S7 is at 2498-34.Between 980,000 yuan, the starting price of Zhijie S7 is about 50,000 yuan higher, which is probably the added value of the Huawei brand.
When comparing the two models with similar prices, they have trade-offs in configuration, Star Era ES is equipped with air suspension and CDC dynamic suspension damping control system, you must know that these two configurations need to be provided on the Zhijie S7. The system not only supports the adjustment of suspension height, but also adjusts the suspension softness and hardness according to different working conditions. This makes the chassis tuning of the two cars also different, the Zhijie S7 will take into account the handling and performance of the vehicle more than the Star Era ES, while the Star Era ES is a pure and comfortable tuning.
In addition,ZhijieS7It is equipped with Huawei's full set of intelligent driving gift package、Hongmeng cockpit and motor system,Especially HuaweiADS intelligent driving system,I feel that I can live a good experience,At present, the models empowered by Huawei's intelligent driving system are among the first echelon of intelligent driving,At the same time, Hongmeng cockpit is also a highlight to attract consumers,The fluency of the operating system makes everyone love it。 Chery's "pro-son" has an intelligent driving system only on the top model, and the central control system is also a little less interesting.
According to Jin Xin, executive deputy general manager of Chery Xingtu Marketing Center, "Zhijie S7 dominates the two dimensions of intelligence and performance, and intelligent cockpit and comfort are the advantages of Epoch ES." In other words, the interior wants to form a "1+1 2" synergy between these two cars. However, judging from the current market feedback, the two cars are still in a civil war, and it is obvious that the intellectual world has the upper hand.
But Zhijie just can't deliver the car, is it the production capacity of Chery's new factory, or is it the recent viral Huawei "stuck neck" in the cooperation?