Apple iPhones have become cheaper than ever in China due to increasing competitive pressure from Huawei and other Chinese competitors. Some of the major shopping channels now offer more discounted iPhones.
There is information that Chinese third-party retailers such as JD.com, Tmall and Pinduoduo have ordered more discounts on iPhones to make them cheaper to boost sales. This will be the first time that Apple has offered a high discount on its products.
The iPhone 15 series**, which entered the user market 5 months ago, has dropped significantly. Eventually, all four models of the iPhone 15 series will be available on some third-party discount shelves, which is $1,300 less than usual.
On the other hand, the iPhone 15 128GB version is priced at 4,588 yuan on third-party shopping channels. It is worth noting that the original price of this phone is 5999 yuan. Similarly, the iPhone 15 Pro Max 256GB Edition is now priced at 8,899 yuan.
The message implies that the above-mentioned e-commerce platform has made a more favorable discount on Apple phones on the occasion of International Women's Day on March 8. However, it is unclear how long these products will be available.
Apple's iPhone sales are slowing
The fundamental reason for the price reduction of the iPhone in the domestic market is that Apple's sales in China have slowed down significantly due to the sudden rise of domestic brands such as Huawei and Xiaomi in the Chinese market. The likes of Huawei, Xiaomi, OV and Honor continue to launch dynamic products that are also intensifying Apple's competition in the domestic market.
This competitive pressure has put a heavy strain on Apple's smartphone business in China. Thus, the American company began to offer its equipment at amazing discounts. Last month, during the Chinese New Year, the iPhone went on sale at a discount of up to 800 yuan.
Some reports show that the shift of consumers from Apple to domestic brands is based on the lack of innovation in Apple's iPhones and the lack of new technologies in iterative products. In addition, mobile phone demand has shifted significantly to foldable and AI devices, which is also a headwind for Apple.
It will be interesting to see how long Apple will be able to hold the competition between Huawei and other competitors in the Chinese smartphone market. For the rise of domestic brands such as Huawei, which has led to the cheaper Apple iPhone in China, and the launch of discount activities, will you choose to buy?
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