The car ** war in 2023 continues into 2024. At the beginning of the year, BYD's slogan of "electricity is lower than oil" and Beijing Hyundai's "oil is stronger than electricity" was dizzying. However, after the terminal price reduction has become the "basic operation" of car companies, the cost of buying a car for consumers seems to have decreased, but the cost of owning a car is still very high - unless you can pay the full amount, the down payment + monthly payment is still unbearable.
Because of this, SAIC Volkswagen recently launched the ID3. Profit activities can impress so many consumers, and this wave of activities includes down payments as low as 1990,000 yuan, monthly payment as low as 1,399 yuan in 3 years, 3 years to 6% off the value of the hedging repurchase. The low down payment and low monthly payment reduce the cost of car ownership for consumers, and the hedging repurchase reduces the risk of depreciation after being "backstabbed", which can be said to be a new way to bring tangible benefits to consumers.
The monthly payment for the down payment is low, which is good for young people!
Who is benefiting from the car ** war? If you only talk about the discount of the terminal, then the good object is generally the consumer who already has the need to buy a car and already has a car purchase reserve. The reduction of the terminals of major brands has given them more choice, and it costs less to buy the same car, or it can buy a better car for the same money.
However, terminal price reductions cannot reduce the burden on young people - young people who have just graduated and entered the workforce often have little savings and low wages, and can only rely on "gnawing the old" if they want to buy a car. There are even many young people who have to scrape together a long time to make a down payment on a favorite car model, and then face a car loan with high interest rates, which can be said to be a lot of pressure.
You must know that the down payment of existing mainstream car products is often 20%-30%, and the down payment of luxury cars is 30%-60%. In other words, even if you buy a car of about 150,000 yuan, you need a down payment of 30,000 or 40,000 yuan, and you have to carry a monthly payment of two or three thousand every month, which can basically empty out young people. Of course, the monthly payment of luxury brands is relatively low, but the total price is there, and a high down payment is inevitable.
However, SAIC Volkswagen ID3 car purchase discounts, which can perfectly solve this problem. As low as 1The down payment of 990,000 yuan allows young people to save their own money to buy a car - not to mention, Shanghai has also issued a policy to provide a one-time subsidy of 10,000 yuan for consumers who buy pure electric vehicles, that is, ID3. The down payment** was directly reduced to 0990,000 yuan. New energy vehicles are one of the key industries in China, and subsidy policies in other places should also be on the way.
On the basis of a low down payment, the monthly payment of 1,399 yuan allows young people to achieve ** loans, whether it is a monthly salary of 5,000 or a monthly salary of 8,000, they can easily repay the car loan. You know, in other words, you only need to repay a loan of 46 yuan per day, which is lower than the fuel cost of some fuel vehicles for a day.
Three-year six-fold repurchase, car owners are not afraid of depreciation!
The "low down payment + low monthly payment" car purchase plan is very rare in the industry, but what is even rarer is that car companies have launched official policies to endorse the value retention rate.
This time SAIC Volkswagen in IDIn the 3 profit concession activities, a three-year hedging repurchase with a maximum of six percent off was launched. What do you mean? That is to say, in the three years after the purchase of the car, as long as there is no major accident and the mileage is reasonable, the owner can be up to six percent off the ** ID3** if you press 12590,000 yuan to calculate, the owner can get more than 75,000 ** after three years of using the car, that is, only need to spend 50,000 yuan for three years of car, which is cheaper than renting a car.
Moreover, three years later, more than 70,000 yuan ** can buy a new car with a down payment. It is no wonder that netizens commented on SAIC Volkswagen as a "new car perpetual motion machine", which is not the same as Apple's annual renewal plan, allowing consumers to replace it with the minimum cost.
However, car companies are not stupid, and it is impossible for the model to depreciate quickly and boast of Haikou with a six-fold discount. On the contrary, some people feel that SAIC Volkswagen is too confident to dare to do this. This is mainly because SAIC Volkswagen's car value retention rate is too high, so it takes the protagonist ID3 to say, 2023, id3 with 67With a one-year value retention rate of 68%, it won the first place in the joint venture pure electric compact car value retention rate ranking in one fell swoop.
Looking at other car companies, the official price can be reduced by 30% all year round, what kind of value retention rate can be discussed? For consumers, today's terminal is discounted, and tomorrow's car is worthless, thanks to this? SAIC Volkswagen's ultra-low car ownership cost and high value retention rate really solve the problem caused by "money" from the source. I have to say that this wave of SAIC Volkswagen played high-end and won beautifully!