Recently, the Ministry of Transport issued the revised "Express Market Management Measures", which will come into force on March 1, 2024. It stipulates that enterprises engaged in express delivery business shall not confirm the receipt of express mail on behalf of the user without the consent of the user, and shall not deliver the express mail to the express terminal service facilities such as smart express boxes and express service stations without authorization. This made me feel regretful and puzzled, and even made me want to laugh a little.
China's express delivery industry is known for its high efficiency and low cost, and is one of the best express delivery industries in the world. However, this time the management seems to have unnecessarily interfered with this successful industry. The express delivery industry has been able to achieve such brilliant achievements because it has been relatively loose for a long time. This degree of market freedom reflects the high level of marketization in China, and also makes our courier brother an international star.
China's express delivery industry is unimaginably low in the international view. In the ** battle in 2021, the Yiwu area is 0The courier cost for less than 3kg is from 1$6 dropped to $1$2. Behind this astonishing low price is the result of the efficient cooperation of the entire industry chain, and it is also the witness of our courier brother running around every day.
However, the latest management methods may have disrupted this successful industry. It seems to be to protect the rights and interests of consumers, but it may actually be the wrong policy and disrespectful to our courier brother.
First of all, consumers can choose whether to request door-to-door delivery according to their preferences, and merchants can also adjust the service model according to the needs of consumers. For example, if you choose SF Express and pay a higher fee, you can enjoy door-to-door service; Or if you want to send it to your door, then just use JD.com. In such a developed express delivery market, there are almost no consumer needs that cannot be met, unless you want the courier brother to sing and dance for you.
There are a lot of complaints about couriers online, but most of the complainers have limited knowledge of the business. These ministries should not make policies based solely on online posts, but should have a deeper understanding of how the market works. Speech is free, and true preferences are expressed through action. You say you're going to have a door-to-door delivery, but are you really willing to pay more?
Door-to-door delivery can only be the preference of a few people, and the vast majority of consumers choose express lockers or service points because it is more economical. Consumer behavior is the real preference, and more attention should be paid to the feedback of the market and consumers. You say you don't like the lockers, but are you really willing to go downstairs?
* Departments do not need to interfere too much in how businesses serve consumers, it is the responsibility of entrepreneurs. Ministries and commissions should pay more attention to the needs of the market and consumers, and not follow some ignorant complaints and formulate policies that do not conform to the laws of the market. You say you want to protect the rights and interests of consumers, but do you really understand the needs of consumers?
The e-commerce platform only needs to clarify whether it is door-to-door delivery when choosing the delivery method, plus a certain additional fee, and the problem can be easily solved. Once consumers see the cost, they can make rational choices. Such a management method will only lead to the rise of costs for the entire industry, so that it is the consumer who will ultimately bear the loss, and it is also our courier brother.
The **department** should understand that it is the entrepreneur in the market who really understands the consumer, not the ** sitting in the office. There should be no excessive intervention in the market, but a good business environment should be established, consistent with macro policies that promote the development of enterprises. You say you want to manage the courier market, but do you really understand courier?