The snow is flying in a mega year, and it is another year of the New Year solstice. Every Spring Festival, hundreds of millions of compatriots return to their hometowns to reunite with their families and spend the festival together. In order to let the people of the whole country "let go of a good year", Ziyan Baiwei Chicken, as the first choice for many families, actively shows its corporate responsibility, and continues to implement the intimate service of "thousands of stores will not close during the Spring Festival" during the Spring Festival (February 10 to February 17) this year, so as to enhance consumers' holiday experience with convenient Ziyan food, and also send Ziyan's holiday blessings to thousands of households.
In order to meet the demand of consumers for food during the Spring Festival, from February 10 to February 17, more than 4,200 Ziyan Baiwei Chicken stores in 179 cities across the country are still open for business, and red lanterns and Spring Festival couplets have been hung, so that consumers can enjoy delicious food while feeling the strong festive atmosphere.
Ms. Wang, a customer from Shanghai, said: "During the Chinese New Year, many restaurants were closed, but we found that the Ziyan store was still open as usual, which was great! My family and I love Ziyan's food, especially their signature dish, Husband and Wife Lung Slices, which make us feel at home every time we visit. ”
Chef Li of Ziyan Store, who sticks to the frontline position, said: "Although the work will be hard during the Spring Festival, I think it is very meaningful to be able to provide food services for consumers and make them feel the warmth of home during this special festival." This is also our responsibility and mission as a person in the service industry. ”
In addition to the "non-closing" food and service standards, Ziyan Baiwei Chicken also launched a series of interactive activities during the Spring Festival, such as the New Year short film "Let Go for a Good Year" jointly created with Sanlian Life Weekly, paying tribute to the "main rice people" who work silently; The activities carried out on the Weibo platform such as "Let go for a good year, have a heart to bring Ziyan" New Year card collection activities, as well as activities such as national micro-tasks on the Douyin platform and interesting dubbing of "The Legend of Zhen Huan", not only give consumers real benefits, but also make this Spring Festival more joyful and interesting.
And "let go for a good year" is a major proposition put forward by Ziyan Baiwei Chicken in the Spring Festival of 2024, that is, in this Spring Festival, let Ziyan Baiwei Chicken "shoot", through "take Ziyan and go home for the New Year", so that people who are running around or at home can let go, let go, and rest, so that every family member can enjoy the "family flavor", "New Year's flavor" and "human taste", and welcome a New Year full of love and joy together.
It is worth mentioning that this is the third consecutive year that Ziyan Baiwei Chicken has implemented the commitment of "1,000 stores will not close during the Spring Festival", which not only continues the inheritance of food, but also conveys the warmth of home and the power of culture. This Spring Festival, whether it is going home for reunion or celebrating the New Year in a different place, Ziyan Baiwei Chicken is serving every customer with heart and conveying warmth and care with food. Whether it is a daily meal or a holiday party, Ziyan Baiwei Chicken has always been accompanied by "Zhiwei".