On February 25, Zong Qinghou, the founder and chairman of Wahaha Group, passed away, and everyone spontaneously commemorated this civilian entrepreneur and benchmark figure of China's private enterprises. However, this emotionally simple commemoration is being used and harvested by some self-leaders, engaging in "pulling and stepping", and turning into cyberviolence against another private enterprise.
There are always some self-sufficiencies for the sake of improper traffic dividends, bringing ** to the dark direction of human nature. They first talked about gender and harshly ridiculed Zong Fuli, the heir of the sect elder; After that, they turned to Wahaha's rival Nongfu Spring Group and its founder, Zhong Sui. first accused Zhong of not sending wreaths and not mourning the elders, but in fact Zhong sent wreaths; Then, he engaged in "pulling and stepping", and continued to say that Zhong Sui staged a realistic version of "The Farmer and the Snake", and then deliberately brought rhythm and made up stories about the history of the past two business wars; Even, it developed to the point that someone ran to Nongfu Spring's live broadcast room to abuse and attack, and for a while, the ** field became a miasma.
On the evening of March 3, the founder of Nongfu Spring, Zhong Sui, published "Two or Three Things with Zong Lao" in response: "Zong Lao hated online violence before his death. I never thought that there would be a lot of slander against me and Nongfu Spring on the Internet, which was by no means what the elder was happy to see. He also clarified some rumors, such as that he "never received a salary at Wahaha, let alone was fired for rushing goods." He said that his respect for Zong Qinghou's entrepreneurial spirit has never wavered, and he is a representative of entrepreneurs that I respect.
Wahaha and Nongfu Spring are competitors in the field of drinking water, but they are both representatives of China's outstanding private enterprises. The competition between the two was fierce before, but the competition between the two was also under the rules of the market. Equating business opponents with "enemies" is using face painting and stigmatization to irresponsibly create confrontation and deceive traffic.
At present, online self-promotion and social networking have become important channels for network communication, and at present, some self-users do everything they can, using hatred, bigotry, antagonism and other negative emotions to harvest traffic. In particular, the infantilized and extreme antagonistic thinking in the fan circle is spreading to the entire ** field: making a fuss out of nothing, tearing up the confrontation, stepping on the battle, and choosing sides.
In the 2021 Zhengzhou flood, Hongxing Erke made a huge donation, which was originally a positive incident, but some of them engaged in "stepping on", encouraging netizens to run to the live broadcast rooms of domestic brands such as 361° and Anta to abuse and attack. Some self-esteem talks about respect in their mouths, and hatred in their hearts;boasting about the contribution of private enterprises in his mouth, and tearing private enterprises on the keyboard. "Pull and step", "pull" is not out of true respect, but for the flow;"Stepping on" is not because of insisting on the truth, but also for traffic. These people poisoned the environment, but harvested real gold.
A mourning for private entrepreneurs has turned into a witch hunt for another private enterprise, which is not a leading environment conducive to the development of private enterprises. This time it was Nongfu Spring that suffered, and the next victim may also be Wahaha. Private enterprises are often "turned over old accounts", "deducted hats" and "made up stories", which will only make all private entrepreneurs walk on thin ice and tremble.
The report of the 20th National Congress of the Communist Party of China clearly stated that it is necessary to optimize the development environment of private enterprises, protect the rights and interests of entrepreneurs in accordance with the law, and create a first-class business environment. Since last year, the Cyberspace Administration of China (CAC) has carried out a series of special actions such as "Optimizing the Business Network Environment and Protecting the Legitimate Rights and Interests of Enterprises" to thoroughly clean up and deal with false and infringing information about enterprises and entrepreneurs. On May 31 last year, the Cyberspace Administration of China (CAC) held a symposium on optimizing the business network environment, and clearly stated that "effectively solve the harmful information on the Internet that plagues enterprises and entrepreneurs, and strive to optimize the business network environment". The "Opinions of the Communist Party of China on Promoting the Development and Growth of the Private Economy" also specifically proposed: to guide the whole society to objectively, correctly and comprehensively understand the private economy and private economic personnel, especially to "improve the relevant reporting mechanism and reduce the cost of enterprise rights protection".
In fact, after the death of Zong Lao, many netizens just want to express their simple love for the Wahaha brand: buying a box of Wahaha pure water and drinking a bottle of AD calcium milk are all a kind of sustenance and nostalgia. Therefore, we must be wary of these simple emotions being led to rhythm, from nostalgia to hatred, from admiration to tearing. Optimizing the online business environment and creating a first-class atmosphere conducive to the development of the private economy is also a sincere commemoration of the patriarch.