Exclusive reveal: Alibaba's new retail sample Hema slashed itself three times in a row in order to make money. First, it made a big price reduction, and then canceled the membership fee, and now in order to "force" consumers to offline, it is a "killer feature" to raise the freight threshold. The heart of making money is cut off, and there is not much time left for Hema to prove itself.
Frequently using the knife, Hema makes old users feel more and more unfamiliar. What used to be a luxury experience that used to be spent in line for hours has now become a price cut for events, the elimination of membership fees, and even a higher shipping threshold. Netizens shouted: "What's wrong with Hema? "On social **, it is full of complaints and dissatisfaction with Freshippo. And the Hema CEO's three consecutive slashing moves are even more surprising!
The first knife, Hema large-scale price reduction, made many old members dissatisfied. The second knife is that Hema cancels the membership system, which makes the original members lose their dignity. The third knife is even more difficult for consumers to accept, raising the freight threshold and "forced" consumers to offline. Three times in a row, the knives stabbed into the hearts of loyal Hema users.
Senior consumers said: "Hema is really in a hurry! And Alibaba Group also revealed a change of attitude towards Freshippo, and even considered withdrawing from the retail business. Hema had to use the knife frequently, trying to find a chance to survive in the fierce market competition.
However, Freshippo's eagerness to make money has also raised a series of questions. In order to reduce costs, Hema did not hesitate to lay off employees, cut salaries, and even close some stores. Dissatisfied consumers have come and gone, saying that they no longer trust Freshippo. And the various pressures faced by Hema also make people worry, how much time can it have to salvage the situation?
Times are changing, the market is changing, can Hema turn the tide? This is a question worth pondering. In the highly competitive retail market, Hema needs more wisdom and courage to find its own way.
Let's wait and see if Hema can turn the crisis into a turnaround and return to the top! If you are also concerned about the fate of Hema, please leave your views and expectations in the comment area, and let's cheer for Hema together! [Li Dan City Boundary].