Price control usually refers to the management of online products by brands or enterprises to maintain brand value and channel stability, and ensure the healthy development of brands.
Here are some common ways to control prices:
1.Minimum Advertising Policy (MAP): The brand requires dealers not to advertise products below a certain ** in order to maintain market stability.
2.Unified market retail price: The brand sets a uniform market retail price and requires all dealers to comply with this**.
3.Distribution agreement: The brand signs a distribution agreement with the distributor to clearly stipulate the ** policy, and violators will face fines or other penalties.
4.Online monitoring: Regularly monitor online goods, and immediately take price control measures once there is a violation of the policy or unauthorized sales, such as warnings, intellectual property complaints, removal of goods, cancellation of distribution qualifications, etc.
5.Traceability and restriction of supply: For dealers who violate the ** policy, the brand can find the source of goods by purchasing the source of goods and restrict their supply ** in accordance with the dealer agreement, as a means of control.
6.Legal means: Send a lawyer's letter to the seller online, or add legal terms to the agreement, once violated, you can be held accountable through legal means.
If you encounter a seller appeal, the handling methods usually include:
1.Review the content of the appeal: Carefully review the seller's reasons and evidence for the appeal to determine whether the appeal materials are true and reasonable.
2.Investigation and verification: If the materials such as the purchase receipts provided by the seller are true, the information of the seller can be found through the materials; If it is found that the materials provided by the seller are all fraudulent after investigation, a counter-appeal can be made through judicial appraisal and other means to further crack down on the illegal seller and low-cost store.
If the seller repeatedly lists low-price links, the following methods can be handled:
Increase the frequency of intellectual property complaints, monitor the situation of new links in real time, and crack down on and remove links when there is no sales.
At the same time as the complaint about the link, the information disclosure, purchase appraisal and industrial and commercial report of the stubborn store are carried out at the same time.
If necessary, DSR strikes can be carried out.
Finally, brands must operate cautiously and professionally when controlling prices, and ensure that all measures are within the scope of the legal framework and e-commerce platform rules. Under the premise of legal compliance, manage channels and crack down on infringing merchants.