This thing is a big show! Some people say that Xifeng Liquor, one of China's four famous liquors, can stir up the market turmoil even if it is not in the capital market. What's going on? Listen to me!
Let's start with the most recent play. Have you heard? It was the "demon stock maker" Xifeng Wine who was sued by actor Huang Bo! Oh my God, you heard it right, it's Huang Bo, the Huang Bo we all know! He set off a storm about the right to name and the right to portrait. The case is all **, and it is scheduled for March 6th. If it is to be tried in the Dinghai District People's Court of Zhoushan City, you say that this is a big trouble!
However, Xifeng Wine said that this matter had nothing to do with them, just go to court casually, and they were also confused about other information. As for those rumors in the market, such as that they are going to negotiate with Xi'an Catering, they have righteously denied it!
However, the official website of Xifeng Wine also came out to clarify, saying that this matter has nothing to do with them at all, and it is all because of the ghost of the customer's Shaanxi Qinhuang Imperial Banquet. They also have to seriously tell those dealers that they can't mess around like this again, they have to find out the responsibility and rectify it immediately, otherwise the consequences will be very serious!
Don't say it, this case is really complicated. I found a lawyer named Liu Lufeng and asked him. He said that the court decided that the dispute over the right to a name, and that under the Civil Code, a name could be protected, but the plaintiff would have to have some strength to prove that his name was protected. For example, the word Huang Bo has to be a bit special, and you can't tell people casually, otherwise the odds are not great!
Moreover, there are several details in this case, for example, the plaintiff told the defendant that he used the wine name "Yellow Neck Xifeng", and if he can prove that "Yellow Neck" is his stage name, it will be easy to say. But the question is, if the manufacturer of this "Yellow Neck Xifeng" is not Xifeng wine, wouldn't it be suspected of rubbing Xifeng wine? Alas, what a mess!
Having said that, Xifeng Wine, it's really not easy to go public. At the end of 2018, the IPO was withdrawn because of the plasticizer turmoil, isn't this the fourth impact listing failure?
Don't look at Xifeng Liquor is not in the capital market now, but it has often become the "demon stock maker" of the A-share Shaanxi plate! Do you remember the big drama at the end of 2022? Xi'an Diet has risen a sky-high price because of rumors that it is going to be "backdoor by wine companies"! The Qujiang Cultural Tourism, Xi'an Tourism, Global Printing, and Shaanxi Golden Leaf in the back are all too hot, and all of them have Xifeng wine!
However, don't be too happy, all that is left after the hype is a piece of chicken feathers! Don't think that wine companies can jump around the door by backdoor, it's not that easy!
On January 6 this year, Xifeng Liquor held a conference and announced that its sales revenue in 2023 would be as high as 103400 million yuan, up 23%! It's a pity that the threshold of first-line wine companies has already risen to 20 billion yuan. Moutai is firmly in the first place, and the gap is terrifying!
I also asked a local liquor retailer, and I heard him say that the sales of Xifeng liquor in their store have not improved much in the past two years. It mainly sells those six-year, twelve-year, and Huashan sword series, which are cheap and mainly used for banquets. If you want to break into the high-end liquor market, it is simply a dream!
It seems that if you want to gain a foothold in the liquor rivers and lakes, you have to fight hard!
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