The Dragon version has become the confidence and royal road of the "King of Volumes".Written by Dan Editor The beginning of the Year of the Dragon in the Routing Society is indeed a vibrant scene of dragons and tigers. Following a wave of first-class battles in 2023, China's auto market will once again meet the tide of price reductions, and the competition will be unprecedented. As the sales champion of the domestic auto market in 2023, BYD took the lead in the A-class car market within 100,000 yuan to use the Qin PLUS and Destroyer 05, two plug-in hybrid glory models, to fire the first shot of price reduction to fuel A-class cars - electricity is lower than oil, further burning the war to the sales hinterland of mainstream joint venture brands. In the following week, SAIC-GM-Wuling, Beijing Hyundai, SAIC-GM Buick, Changan Qiyuan, Nezha and other brands have joined this round of New Year's official surrender action. Since March, a new round of ** war is still spreading. A number of new cars, including the new ZEEKR 001, Chery ICAR 03, Leap C10 and all models, have also played the banner of "open book" to be the king of various market segments. Among them, as a heavyweight player in this round of Chinese brand joint venture brands, Geely Galaxy's newly launched Galaxy L7 and L6 Longteng Edition models will not only further explore the entry threshold of these two models, but also rely on the "best value" weapon of increasing and reducing prices, especially the higher quality-price ratio than BYD's Glory Edition models, so that the joint venture brands that have encountered challenges in the compact sedan and compact SUV market segments will face the crisis of continuous loss. 
This time, the two Dragon Editions launched by Geely Galaxy are new models, and the Galaxy L7 Dragon Edition has a total of five versions, and the official guide price is 12570,000 yuan 16970,000 yuan, the Galaxy L6 Longteng Edition has two versions, and the official guide price is 10380,000 yuan and 11580,000 yuan. 1. How does "Longteng" face "Glory" head-on? So, take the first uncoiled BYD Glory Edition as a reference, which is also a compact plug-in hybrid car, with a starting price of 10The 380,000 yuan Galaxy L6 Dragon Edition, how competitive is it compared to the Qin Plus Glory Edition? It is also a compact plug-in hybrid SUV, and the starting price comes to 12The 570,000 yuan Galaxy L7 Dragon Edition, how competitive is it compared to the Song Plus Glory Edition? Further, compared with the price reduction strategy and specific product power of the "Glory Edition" launched by BYD intensively, what is the difference between the Galaxy L7 and L6 Dragon Teng Editions released this time? If the answer is in one sentence, it isGalaxy L7, L6 Longteng Edition of the whole series of "increase and price reduction" market strategy, in essence, based on the "quality and price ratio", it is different from BYD launched a variety of glory models, relying solely on "cost performance" to exchange price for quantity. Next, we might as well take a look at how Longteng faces glory head-on through four dimensions, and what kind of strength it will rely on to become the new volume king of the compact plug-in hybrid market in the range of 100,000 and 200,000 yuan. First of all, the Galaxy L7 and L6 Dragon Editions provide more and richer practical configurations. Unlike BYD's Glory Edition model, which only adopts a simple and crude price reduction operation on the existing model, as a new model of the Galaxy L7 and L6 product series, the Galaxy L7 and L6 Dragon Edition are correspondingly equipped with a series of practical configurations to enhance the high-end, comfort and safety experience of the product. For example, the Galaxy L7 Dragon Edition is new, and the configuration of each model has been greatly upgraded. In terms of the intelligent and safety configuration that users are most concerned about, it provides L2 level intelligent driving assistance, and in terms of the comfort configuration preferred by users, it provides panoramic sunroof, main driver's seat ventilation, massage, physiotherapy functions, front seat memory function, etc.; Therefore, it is a structural upgrade of a practical configuration. For example, the two new versions of the Galaxy L6 Dragon Edition are equipped with 540° high-definition panoramic images, on-board dash cams, 6-way power seats for the main driver, electric heating of exterior mirrors, transparent sun visors, external discharge and other configurations, and the new configuration is especially focused on the upgrade of driving safety and comfort. Secondly, the Galaxy L7 and L6 Dragon Editions have achieved a higher standard level. Compared with the two, at the same price, the standard level of the Galaxy L7 and L6 Dragon Editions is higher. 
Based on the innate advantages of the world-class E-CMA architecture, the Galaxy L7 and L6 Longteng versions are equipped with 8155 flagship-level cockpit chips, L2-level intelligent driving assistance, multi-link independent suspension, etc., which fully cover the intelligent cabin, intelligent driving and handling performance.
The Dragon Edition is equipped with the 8155 flagship cockpit core as standard.
These cutting-edge configurations, on the other hand, are either not available on the Song PLUS and Qin PLUS Glory Editions, or they are only available in the top models. Thirdly, the Galaxy L7 and L6 have achieved a more comprehensive and higher-level security guarantee. Similarly, it is also the underlying capability from the advanced architecture, Geely Galaxy has always regarded the "high security" and "high quality" from the E-CMA architecture as the source of the best value of the Galaxy product series.
As a result, including the new generation of Thor electric hybrid 8848 hybrid system, Aegis battery safety system, Galaxy N OS system, etc., the rapid introduction and popularization of electric drive, battery and intelligent cabin technology have also become the safety background of the Galaxy L7 and L6 Dragon Edition. Finally, it has to be mentioned that there are generational differences in the powertrain.
The LEISHEN hybrid system uses a 3-speed DHT hybrid gearbox.
Galaxy L7, L6 equipped with Thor Power 1The 5T engine + 3-speed DHT hybrid gearbox, in terms of power output, acceleration performance, energy consumption performance and other data, are fully crushed by the 1Performance of 5L naturally aspirated engine + single-speed gearbox. Based on the comparison of the above four dimensions, it is not difficult to draw the following conclusions: compared with the glory version of the body oil to electricity, the Galaxy L7 and L6 Longteng Edition are not only ahead of a generation in the underlying capabilities such as architecture and powertrain, but also a more valuable choice in terms of design, performance, intelligence, energy saving, comfort, safety and other comprehensive dimensions. As a result, it also strengthened the background color of the "quality-price ratio" for the market strategy of "increasing the allocation and reducing the price" of the two new models. Second, adhere to the "best value" rather than simply cost performanceAs a "latecomer" to the domestic new energy market, Geely Galaxy, which has just been released for one year, has achieved outstanding performance in the past year in the fierce and involuted competitive environment. On February 23, 2023, the Geely Galaxy brand was launched, quickly laying out the product portfolio of electric hybrid + pure electric and SUV + sedan; At the end of May 2023, the first new car L7 was launched, and since then, the L6 and E8 models have been quickly released, and the cumulative sales of the brand have exceeded 100,000 units in just 8 months, becoming one of the most growing new energy brands. At the same time, Geely Galaxy has not only created "Galaxy Speed", but also created "Galaxy Value" with an average price of more than 160,000 yuan. As a new brand with a clear positioning of "mid-to-high-end new energy series", the strategic policy established at the beginning of the brand release - "only to be the best value of new energy vehicles" is also an effective strategy to help several models of Geely Galaxy become popular and popular models in their respective market segments. It can be said that the timely launch of the new Galaxy L7 and L6 Longteng Editions is also the re-realization and landing of Geely Galaxy's strategy of "only doing the best value of new energy vehicles". First of all, from the perspective of the Geely system, the launch of the Galaxy L7 and L6 Dragon Edition models has multiple values for the solid foundation of the Geely Galaxy brand and the expansion of the user base. First, in the past two years, when plug-in hybrid products have become one of the popular choices in the market, the launch of Galaxy L7 and L6 Longteng Editions has also continued to enrich users' choices in the hybrid product series. What is particularly important is that the launch of the two Longteng models has further lowered the threshold for Geely Galaxy users to enjoy high-quality and high-value plug-in hybrid models. Second, the release of the two Dragon versions, in particular, includes the upgrade and popularization of the Galaxy N OS system, Galaxy Zhiai cockpit, L2 intelligent driving assistance and other configurations, taking the lead in opening the prelude to the accelerated application and mass production of high-end new energy technology in the Geely Galaxy brand in 2024. According to the plan, more high-end and cutting-edge technologies will be accelerated in 2024 on Geely Galaxy's new products. Including "space-ground integration" satellite communication technology, Xingrui AI large model, a new generation of CTB platform, distributed wheel side electric drive, Galaxy Intelligent Driving 2A series of Geely's self-developed new energy cutting-edge technologies such as 0 are expected to continue to consolidate and sharpen Geely Galaxy's "best value", "boutique car", "world-class" and other labels, so as to further win wide recognition from users and the market.
Secondly, the release of the two Dragon Editions has further strengthened the concept and original intention of Geely Galaxy to "only make the best value new energy vehicles", which is also a concentrated embodiment of Geely Galaxy's strategic determination and long-term adherence in the competitive environment of the domestic auto market in 2024. Therefore, from the perspective of external competition in the industry, compared with the defensive price reduction of BYD's many Glory Edition models, in order to ensure the quantityGeely Galaxy's active play on the L7 and L6 also has its strategic thinking based on the long-term development of the brand, and the paradigm value of rapid response, active action and precise attack in response to the escalation of market competition. It is also at this point that for those other brands that have to passively participate in the price reduction tide in the extremely involuted competitive environment, Geely Galaxy L7 and L6 Longteng Edition adhere to the best value and do not make a simple cost-effective choice, which also has positive reference significance. Write at the endAffected by changes in the macro and micro economic environment and the downturn, in the face of market pressure and intensified competition, what are the car companies doing in this round of collective price reductions at the beginning of the year? On the surface, it is to survive, to be able to survive longer in the accelerated knockout round; From a deeper point of view, it is obviously not advisable to kill 800 enemies and lose 1,000 by themselves. If it is just for the sake of volume, only focusing on short-term sales improvement, or rolling up opponents and other goals, then in the long run, it is not conducive to forcing its own technological progress and iteration, and the progress of system capabilities. In essence, price reduction is only a means rather than an end, only through the "volume" of "best value" and "high quality", so that the user's sense of value and sense of gain is continuously improved, and enrich their product choices, and further reduce the threshold for them to obtain new technologies and new experiences is the key to "volume", and it is also the foundation of long-term competition for enterprises. So,When some people are fighting for the throne and glory of the sales champion, and some people are fighting for the best value of the brand, they choose to always stand with more user values, and work with them on the road of new technology and new experience. This point may be precisely the significance of the new paradigm of the Galaxy L7 and L6 Dragon Editions, and it is also the reason why they have the confidence to become the "king of the kings" of the "royal road". -fin-