"We are confident that it will become the next explosive product of Li Auto, and it will also completely subvert the sales pattern of more than 500,000 cars! Li Xiang, chairman and CEO of Li Auto, said with confidence at the press conference of MEGA.
On March 1, Li Auto officially released the family technology flagship MPV Ideal MEGA, as its first 5C high-voltage pure electric model, with a unified retail price of 55 in the country980,000 yuan, which will be delivered on March 11.
As the first pure electric product of Li Auto, and also the first pure electric MPV product, Li MEGA attracted a lot of attention last year. "500 kilometers in 12 minutes" 5C supercharging capacity, unique water drop shape brings 0Low drag coefficient of 215, 15 per 100 kmWith a low energy consumption of 9 kWh and a long CLTC range of 710 km, intelligent dual-motor four-wheel drive and Magic Carpet air suspension MAX as standard, the MEGA has put on many highlights and continues to target home users.
Previously, Li Auto became the first new car-making force with revenue exceeding 100 billion yuan, and has achieved profitability and continues to impact the luxury car field. The MEGA, which costs more than 500,000 yuan, has entered the luxury pure electric MPV track, can it become the next "hot model" of Li Auto?
Multiple highlights are configured on board.
Li Auto said that the 800V high-voltage platform, Kirin 5C battery and 5C supercharging network throughout the country can achieve a charging speed of "500 kilometers in 12 minutes" and a long battery life of 710 kilometers, bringing the pure electric energy supplement speed into the 5G era.
In the high-speed scenario, up to now, Ideal has built more than 300 supercharging stations, and plans to invest more than 6 billion yuan in the future to build more than 5,000 directly-operated 5C charging stations, covering 95% of the country's high-speed and important national highways. In urban areas, charging stations with a franchise model will also be implemented on a large scale in 2024.
Low drag is also a major feature of the MEGA, with a teardrop-shaped nose, a flawless body and a unique "wind blade", and an aerodynamic design that brings 0Low drag coefficient of 215, as low as 159 kWh 100 kilometers of power consumption, reduce the user's energy consumption cost.
In terms of body size, the ideal MEGA car is 5350 mm long, 1965 mm wide, 1850 mm high, and has a wheelbase of 3300 mm, creating a wide, comfortable and easy-to-use mobile space for large families. The second-row super 7 series long-axis version, the third-row super 5 series long-axis version, and the standard platinum audio and 17-inch OLED large screen create a mobile space for large family users.
In terms of power, the ideal MEGA is equipped with a dual-motor intelligent four-wheel drive system and a magic carpet air suspension MAX to create a smooth and comfortable driving experience, with a peak power of 400 kilowatts and a peak power of 542 Nm, and an acceleration of only 5 per 100 kilometers5 seconds.
In the field of vehicle safety, the ideal MEGA is equipped with a fortress safety body as standard, with a torsional rigidity of up to 44,000N·m deg, and 9 airbags and side curtains as standard, including remote airbags, which cover the three rows of the whole car, providing effective protection for family members in various complex collision conditions.
Ideal MEGA is equipped with dual NVIDIA Drive Orin and Qualcomm 8295P high-performance version of the brain, combined with super sensors, with full-scene intelligent driving, intelligent parking and active safety capabilities, full-scene intelligent driving will be released in the first half of this year OTA 52. It has been upgraded again, opened in all cities across the country, launched AI driver mode, intelligent parking supports ideal 5C supercharging station parking, and active safety will also expand more high-risk driving scenarios for users.
At the same time, the 2024 Ideal L7, Ideal L8 and Ideal L9 will also be unveiled, and the ** model will be delivered on March 3.
70,000 vehicles will be sold in June.
You can see the car in the store tomorrow. On the day of the press conference, many sales consultants of Li Auto said.
It can be seen that MEGA is prepared.
At the beginning of this year, BYD, Tesla and other new energy leading car companies took the lead in "opening the book", and Ideal also had to face a continuous product war. Comprehensively improve the speed of delivery, and Ideal is actively responding.
In terms of production, Li Auto's Beijing Green Smart Factory has been completed and put into operation at the end of 2023, making sufficient preparations for the delivery of Li MEGA in March and the production of subsequent pure electric models. Ma Donghui, President and Chief Engineer of Li Auto, said, "We have completed the capacity planning of the factory, the construction of the plant and production line, and the recruitment and training of blue-collar workers ahead of schedule. ”
Li Xiang expressed optimism about the launch of MEGA, saying that in the first quarter of this year, with the large-scale delivery of Ideal MEGA and the 2024 Ideal L7, L8 and L9, the delivery volume of Ideal Auto is expected to reach 100,000 to 1030,000 units.
Li Auto's 2023 annual financial report data shows that the annual revenue is 1238500 million yuan, a year-on-year increase of 1735%；The annual delivery volume was 376,030 vehicles, a year-on-year increase of 1822%, becoming the first new power car company with annual revenue exceeding 100 billion yuan. More importantly, Li Auto has broken through the dilemma of long-term losses in new car manufacturing, and has achieved comprehensive profitability since delivery, with a net profit of 118 for the whole year of 2023100 million yuan.
With the MEGA listing, the ideal will continue to sprint at the beginning of the year, in addition to the MEGA lead, the second quarter will also release the ideal L6. Li Xiang said that 2024 is an unprecedented product year for Li Auto, and by the end of the year, there will be 4 extended-range electric and 4 high-voltage pure electric models, and 8 competitive product portfolios will be created.
Previously, Zou Liangjun, vice president of sales and service of Li Auto, said that it is expected to deliver more than 50,000 units in March 2024 and 70,000 units in June. "When we reach the 70,000 milestone in June, the market will understand all of the company's assumptions. ”
Whether the ideal can be taken to a higher level this year, MEGA's performance is also expected.
Southern + reporter Gong Qianshu.
Author] Gong Qianshu.
*] Southern Press Media Group Nanfang + client.