E-commerce novices take a quick look!
When you first came into contact with e-commerce, did you wander around the homepage of industry leaders all day long?
Is the first thing you do when you open your mobile phone and computer every day is to check what is happening in the daily e-commerce circle?
Will you buy and read a lot of e-commerce knowledge popular science books in major books**?
If the above scenarios happen from time to time, then you must have encountered the following problems: all kinds of dry goods and information are full of various abbreviations and professional terms, and you need to open the browser to search every time you see it. However, because these abbreviations look similar, it is very easy to confuse, and when you see them again, you need to search and learn again, which consumes a lot of time and costs. If you have ever encountered such a problem, then don't miss the fragmented learning time with it!
Today I will lead you to get to know the common ones in e-commerceskuspuskcWhat does ASIN stand for? What is the connection between them?
SKU, SPU, SKC, and ASIN are all terms in the e-commerce space that play different roles in merchandising and merchandising. From a macro perspective, we can order them like this: SPU> SKU ASIN>SKC.
To make it look more intuitive, I'm going to:SKU as standardto sort out the relationship between them:
SKU is an abbreviation for Stock Keeping Unit. It serves as a basic unit for measuring inventory incoming and out, and is a concrete example of a commodity, with each SKU representing a unique commodity, with a unique code. The SKU describes all the attributes of the product, such as brand, model, color, size, etc., which helps the merchant with the management and tracking of the product.
SPU is an abbreviation for Standard Product Unit, which represents a set of goods with the same basic attributes. An SPU can contain multiple SKUs, and the SKU is the materialization of the SPU.
SKC is the abbreviation of stock keeping color, the word comes from the purchase, sale and inventory management of the clothing industry, which mainly focuses on the color attributes of goods, and is used to count the number of single monochrome products. Unlike SKUs, SKC is more focused on describing the productAppearance attributes, rather than a specific stock keeping unit.
The SKU contains all the attributes of the product, including color, size, configuration, etc. Therefore, each SKU can correspond to one or more SKCs. In some cases, SKC may be seen as a subset of SKUs that focus on the management of color attributes.
The full name of ASIN is Amazon Standard Identification Number, which is a unique identifier for products on the Amazon platform, consisting of 10 alphanumeric characters**, and each product has a unique ASIN code on Amazon.
As a specific instance of a product, the SKU is usually assigned an ASIN code on Amazon's platform. As a result, one SKU usually corresponds to one ASIN, but one ASIN may correspond to multiple SKUs (this is less common and usually occurs when there are fewer product variants).
After the above introduction, we can find that SKUs, SPUs, SKCs, and ASINs each have their own unique uses in the e-commerce field: SKUs areThe most specificThe unit of the product, which contains all the attributes of the product;
SPUs are a group of people who have:Same basic attributesa collection of products, including multiple SKUs;
SKC focuses on commoditiesColor attributes, which is a subset of SKUs;
ASINs are unique identifiers for products on Amazon's platform, usuallyCorrespondence with SKUs one-to-one
The relationship between these concepts constitutes a merchandising management system in the field of e-commerce, with the aim of helping merchants better manage and sell goods.
I don't know if today's e-commerce noun Xiaopu has helped everyone? I hope that after combing, everyone can have a clearer understanding of SKU, SPU, SKC and ASIN, and read e-commerce information more smoothly in the future. If you encounter other problems that are difficult to clarify when learning e-commerce knowledge, you can leave a message in the comment area
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