A study on this topic caught my attention. According to statistics from CounterpResearch, in the first half of this year, China's overall smartphone sales fell by 7% from the same period last year, of which iPhone sales fell by 24%, becoming China's largest smartphone manufacturer. In stark contrast, Huawei's mobile** sales grew by 64%, and its market share increased by 94% rose to 165%, which is only behind vivo's 18%. These numbers make me wonder why iPhone sales in China are sluggish, while Huawei is able to buck the trend?
I believe that the decline in iPhone sales in China is due to the following factors:
Lack of innovative products. The iPhone is Apple's most important mobile phone, which has won the favor of users with its excellent design, excellent performance and ecological environment. However, in recent years the iPhone's ability to innovate has weakened, leaving little special except for the optimization in some small places. In particular, the iPhone 15, as the first 5G network device, cannot be completely crushed by 5G technology, chips, screens, or cameras, and has shortcomings such as short battery life, large heating, and unstable signal. The above problems have made the iPhone 15 have a bad reputation in China and have reduced their desire to buy them.
The price is too high. iPhone pricing has always been a sensitive issue, especially in China, a price-sensitive country. The iPhone 15 starts at $6,499, which is $500 more expensive than the previous iPhone 14, and it doesn't include charging equipment and headphones, so many users think it's a lower value for money. In addition, the iPhone 15 is also priced much higher in China than in other countries or regions, such as in the United States, where it starts at $699, which is equivalent to 4,500 yuan, which is lower than China's 2,000 yuan. This pricing difference makes Chinese customers feel unfairly viewed and reduces their love for iPhones.
The competition is getting tougher. The decline in iPhone sales in China is also closely related to the fierce conflict between China's own brands. In recent years, Huawei, OPPO, vivo, Xiaomi and other mobile companies in China have created a number of mobile products with both advantages and charm by improving product quality, technological innovation and marketing to meet the needs of users of various levels and needs. Among them, Huawei, as the biggest competitor of the iPhone, has a Mate 60 series, which is very popular in terms of cost performance, appearance, photography, and security, and the price is slightly lower than that of the iPhone 15. Coupled with Huawei's strong emotions in the domestic market and its loyalty to Huawei, many users willingly support and choose it. In the low-end market, OPPO, vivo, Xiaomi and other mobile phone manufacturers also occupy a large number of markets with strong ** and rich product categories, making it difficult for iPhone to move forward in this market.
To sum up, I think the decline in iPhone sales in China is mainly due to the lack of product innovation, high quality, and fierce competition, which has led to changes in user preferences and requirements, and the iPhone has not responded to this. On the contrary, Huawei's success is due to its high quality, strong technological innovation, and good brand image, which have won the trust and support of users. I hope that in the process of Apple's development in China, it will continue to improve its own technical level, constantly improve its technical level, bring better experience to users, and at the same time bring more experience to users. At the same time, I also wish that Huawei can continue its strong momentum and continue to provide better products to users and bring greater benefits to the entire community."