IT Home reported on March 7 that several "blockbusters" created by Apple have been controversial, and industry insiders have questioned the rationality of its business decisions, believing that the company pays more attention to face engineering than actual benefits. However, the latest report notes that despite the poor box office performance, these three films have still generated profits for Apple.
According to a report by Variety, Apple has spent more than $700 million on three films, "Killer of the Flower Moon," "Napoleon" and "Argyle: Mystery**," but the total box office is only 4$6.6 billion. Among them, "Napoleon" is named at 2$2.1 billion leads the way, followed by "Flower Moon Killer" (1$5.7 billion) and $88 million for Argyle: Mystery**). On the surface, Apple seems to have lost about 2$500 million (IT House Note: Currently about 10..)800 million RMB).
It's worth noting that increasing the number of Apple TV+ subscribers alone seems to be making up for box office losses.
But Apple also has another revenue**: premium** on-demand (PVOD). Once released in theaters, these titles will be available for purchase or rental at a higher** price through iTunes or Amazon Prime before they are available on Apple TV+. For example, if you want to ** Napoleon in advance, you need 19$99, or $24 for purchase$99.
In contrast, you only have to pay $9 per monthAn Apple TV+ subscription of $99 seems like a better deal, even if you only want to** one of the movies. However, according to Variety, it seems that enough people are still willing to pay for early viewing, which is exactly why at least two of these films are profitable. According to a source from the film, "Flower Moon Killer" and "Napoleon" have both made a profit thanks to ancillary income**. The two films were in the top 10 of Apple's App Store's list of the highest-grossing movies last year, and "Killer of the Flower Moon" topped the list for four consecutive weeks.
In a way, Apple paid for production costs through box office and PVOD on-demand revenues, giving Apple TV+ "free" content. In addition, the two films also received several nominations for 13 awards at the upcoming Oscars, earning Apple a "face".