If Cook is coming to China recently, the bad reviewer would recommend that he go to the world's No. 1 God of Wealth Temple by the West Lake, because the recent apples are really rebellious.
This is not just the front foot just abandoned the car, the back foot againIt was fined a full $2 billion by the European Union(about more than 14 billion yuan).What's more, Apple is likely to have to revise the "ancestral family law".( some rules of the App Store).
And the way it happened, probably like this.
A few years ago, the European Commission received a "small report" that the App Store was suspected of monopolies.
After several years of investigation, the European Union recently came to a conclusion:Lao Tie, really.
And the spearhead is ultimately pointed atApp Store Anti-Boot Terms（ anti-steering provisions ）Breaking the law
For example, when we charge an app membership, direct payment in Apple is generally more expensive, because there is a 30% "Apple tax", so many apps have found another way to tell users "You buy too expensive in the App Store" and "It's cheaper to place an order".
But if Apple finds out, it may take the app off the shelves with a backhand, and this isThe power of the App Store's anti-boot clauses.
In the eyes of the European Commission, this regulation infringes on the interests of the majority of iOS users and is completely an overlord clause.
Considering that Apple has been doing this for 10 years, and the user base is large, it is a serious circumstance and great harm to society, and Apple is also guilty of "perjury" during the investigation.
In the end, he was punished for several crimesAn additional $2 billion in fines was imposedand letApple will have to remove the anti-boot clause in the future
This fine can be regarded as one of the most expensive fines in the history of EU antitrust, and Apple is also unusual, it seems that it is in a hurry, and hurriedly wrote a small essay on the official website.
The apple on the head of the air is really not ambiguous at all, pointing directly at the nose of the European Commission:You don't have any evidence to play with me
In addition to directly scolding the European Union, in this small composition, Apple is also ruthlesspraised its own App Store
It's the App Store that brought prosperity to the software market, and that, like the good guys, Apple doesn't make a penny from most (86%) developers.
Reading and reading, the bad reviewer feels that the iPhone in his hand seems to be glowing holy.
However, these only account for about 20% of the content, because 80% of Apple's announcement points to a "big villain" in Apple's eyesspotify
Let's put it this way, Spotify is one of the world's largest streaming platforms, which can be understood as the overseas version of QQ **NetEase Cloud**.
And after understanding the grievances and hatred between Apple and Apple, the bad reviewer finally knows why Apple's eyes are full of it.
Let's spoil a wave first, the business war between the two giants, Apple and Spotify, but there is a sense of déjà vu between the sticker brothers, which is more interesting than the case itself25 times.
First of all, in the eyes of Apple,Spotify is an ignorant and ungrateful whistleblower, and the whistleblower who was fined $2 billion this time
It is said that as early as 2008, Apple launched the App Store, and Spotify, which started in Northern Europe, came to talk about cooperation and wanted to make a lot of money together in the United States, but because the details such as copyright were not negotiated, the cooperation fell through.
According to Apple, Apple has left its rightful place in the App Store, and Spotify has gradually developed into the world's No. 1 by taking advantage of the App Store.
As a result, Spotify is a kid who eats and drinks enough, but he doesn't abide by the rules of the App Store, wants to bypass the "Apple tax" and specializes, and repeatedly picks things up, and gangs up everywhere to attack Apple.
In Apple's announcement on the official website this time, it pointed outSpotify is a member of the European Commission
They also secretly said that Spotify and the European Commission have a PY deal: "At least 65 meetings with the European Commission were held during the investigation. ”
Later, Apple still kept firing, and came with a wave of data, facts, and angry fingersSpotify is the one most likely to monopolize the global ** market
The more aggrieved Apple becomes, the more aggrieved it becomes: Spotify just wants to change the rules of the App Store, "I want to get more".
Finally Apple let out the words:It's not fair! I'm not convinced! I'm going to appeal!
But it has to be said that this time it must be Apple that suffers a loss, because the next verdict will be at least a few years away, and according to ReutersApple must obediently admit punishment during this time
And the interesting thing about this is that in Spotify's mouth, he is not a second or a fifth boy, but a starring filmA cyber epic in which the brave triumphs over the dragon
According to Spotify, I did love it back then, and as a poor boy in Northern Europe, I wanted to get a big deal with Apple.
Apple did get Spotify live on the App Store. However, Spotify found that Apple was becoming more and more possessive, and in the third year of its launch, Apple banned the right of all apps to choose payment methods, and after unifying the payment methods in the App Store, it imposed an Apple tax of up to 30% on everyone's heads, and Spotify was not immune.
Spotify feels that what is even more excessive is that in order to support its own main Apple Music, Apple wears small shoes everywhere for Spotify's old favorite.
For example, after Siri goes live, you ifTry Siri to wake up Spotify, and it will directly choose to reject the action(Apple, on the other hand, claims that there is a technical problem, and Spotify has been dragging its feet and not working with itself to solve it.)
Spotify has also softened, accepting a 30% Apple tax and reducing its membership fee from 999 euros rose to 12EUR 99. But looking back, Apple backhanded its Apple Music membership to a monthly rent of 999 euros, a wave of backstabbing on Spotify.
When Apple launched a new Apple Watch product, it also deliberately stuck Spotify time to delay the speed of their production of watch-side apps (Apple said that a large number of apps were developed at a similar pace and did not deliberately make things difficult for Spotify).
And when Spotify wants to fight the first battle with Apple Music and plans to give up Apple Pay, it is said that Apple has repeatedly threatened to move Spotify out of the App Store.
Spotify, which claims to be bullied, can only post tutorials on how to bypass App Store payments.
According to Spotify, Apple also immediately stepped up its efforts to think of ways to reduce Spotify's ** and exposure on the App Store.
So in 2019, Spotify finally couldn't bear it anymore and stabbed all Apple's three or two things to the EU YamenThe $2 billion fine imposed on the first two days is the result of this appeal
Unwilling to be a "lonely brave" Spotify, and also looking for teammates everywhere to form a group to brush copies, he, Epic, and Tinder set up the so-called together in 2020App Fair Alliance.
In addition to piggybacking on Google, the main work of this alliance is to disgust Apple, and it is an "anti-App Store coalition".
Spotify also took the lead in making a special feature called "Time to Play Fair".In every corner of it is an indictment of Apple
It even made a timeline in this **, accusing Apple of "harmful behavior" This timeline has been updated in real time to the latest EU punishment of Apple.
This time, after learning of the EU's ruling, Spotify also wrote a victory declaration for the first time.
In addition to praising the European Commission's wisdom, the apple is a monopoly and often abuses its powerOften flouts laws and court decisions in other markets
even said at the end that this was only a phased victory, and he had to fight Apple to the end.
Spotify really does what it says, and today he joined forces with 35 companies including Epic Games to write to the European Commission, saying that Apple recently violated the EU's "open sideload" order, reminding regulators to keep an eye on it.
Seriously, the bad reviewer has made such a wave, and I feel that these two companies should have played a lot of real fire now.
You must know that the 2 billion fine alone is already worth the money that Apple bought Beats Music (the foundation of Apple Music) back then, not to mention Spotify's various provocations inside and out, making yourself unhappy.
According to the nature of apples, you see if I can't cut you, you're done.
In Spotify's view, Apple's 30% toll is simply a lion's mouth, and this victory is only a gap, and there are thousands of openings that need to be blocked.
There's nothing more fun than fighting dragons in the internet world.
So the next saucy operation and farce melon, I'm afraid I still have to eat it.
By the way, what you may not expect is that the happiest thing this time is actually Epic, which has never been with Apple before, and its founder Tim Sweeney (Tim Sweeney) excitedly posted several times in a row, and saidIt is necessary to refer the EU's just sentence to the US courts(In January, the U.S. Supreme Court rejected Apple's and Epic's appeals, and Epic's accusations against Apple were widely considered to have largely failed.)