For a long time, "punching in" has been prevalent in social networking, and new trends have emerged frequently, covering almost many popular industries such as food, tourism, and beauty. The public likes to share by punching in. Especially on the Xiaohongshu platform, the popularity of check-in content has endured, why are consumers obsessed with check-in? How to mine actionable content through data? The trend of check-in on social platforms is undoubtedly a cultural phenomenon that has risen with the popularization of the mobile Internet and the prosperity and development of social networking in recent years, and continues to attract the attention of consumers. Through Qiangua data to query the traffic of relevant content, the annual estimated interaction exceeds 1.5 billion, the competition for commercial delivery is still fierce, and the number of notes has increased by more than 88%. Users spontaneously planted grass, and there were new ways to punch in for travel, daily life, etc., and recently there were new ways to punch in such as "handbook after work". Retrieving the hot words associated with "punching in" found that chasing dramas, taking pictures, ** makeup, fitness, breakfast, studying, etc., are all forms of highly active and concerned users. 
Figure |Xiaohongshu screenshot & Qiangua data search topic data also appeared: **Check-in, study check-in, daily makeup check-in, etc., the historical views are 1129.1 billion, 432.8 billion, 416.3 billion. 
Figure |Why is Qiangua data check-in so popular? Through the feedback of popular notes and comments on Xiaohongshu, we can dig out the popular types of check-ins and the behavioral factors behind them. There is no shortage of people who have been popular on the Xiaohongshu platform for a long time, taking photos, visiting stores, and personally participating and sharing real experiences, making the content more credible. When other users see real punch records and experience sharing, it is easier to empathize and trust, which increases attention and engagement with the content. The local food and snack check-in notes released by the junior expert, with 3,000+ likes, and the hot word TOP1 in the comments is "locals", which arouses users' awareness of the real **, and the comment area appears "Locals can certify it, these are really delicious", and then there are user comments "......".There is really no groove in this section, and there is a lot to eat." 
Figure |In addition to the food and tourism industries, beauty, home furnishing and other industries can also share the check-in experience through actual check-in records and check-in evaluations, so as to impress consumers with reality. Another popular form on Xiaohongshu is the record punch card. The behavior of punching in and out of the box itself is characterized by continuity and regularity. Users usually update their check-in content on a regular basis, which can keep them engaged and attract new users. By recording changes in daily life, such as "xx days, dayxx", users use continuous check-in behaviors to stimulate perseverance and self-discipline, and further increase the attractiveness of content. Even if an amateur posts a self-discipline life note, he can reach 3000+ likes, which is higher than the daily average of 183005% effect. 
Figure |In addition to the regularity, the continuous check-in is also reflected in the growth, which can often arouse the emotional resonance and psychological satisfaction of users. Through punch in, users can record their growth and progress, share their joy and achievements, and this emotional resonance and psychological satisfaction can increase users' sense of identity and loyalty to the content. The content of the punch card usually involves the user's personal life and interests, and is personalized and diverse. Different users have different check-in themes and styles, and this kind of personalized and diverse content can meet the needs and preferences of different users, and increase the attractiveness and viewability of the content. The recently popular "hand-to-hand account" type punch-in reflects the mentality of workers in the workplace, and different part-time job statuses have also triggered a series of interactions. A single note received 30,000+ likes and 1,000+ comments in 3 days, and the discussion on the site was enthusiastic. 
Figure |Xiaohongshu screenshot & Qiangua data social platform check-in content is usually rich in interactivity and sociality. Users can comment, like, and share under the check-in content to communicate and interact with other users. This kind of interactivity and sociality can not only increase user engagement and stickiness, but also expand the reach and influence of content. To sum up, the main reasons why Xiaohongshu's "check-in" content can be paid attention to and loved by users for a long time include: authenticity and credibility, continuity and regularity, interaction and sociality, personalization and diversity, emotional resonance and psychological satisfaction. The combination of these factors makes check-in content have long-term appeal and influence on social platforms.