Last year, Meizu launched a new flagship mobile phone, the Meizu 20, which has won the favor of many consumers with its excellent configuration and reputation. Now, after a year, we look at this phone again and find that its configuration is still strong, but the market performance has declined.
1. Configuration review: still strong
The Meizu 20 is equipped with a piece of 6The 55-inch AMOLED screen supports a 144Hz refresh rate and 10bit color depth, and the display effect is excellent. In terms of processor, the Meizu 20 uses the Qualcomm Snapdragon 8 Gen2, which is a top-of-the-line processor in terms of performance, whether it is for daily use or playing large games. In addition, the Meizu 20 is also equipped with LPDDR5X memory and UFS 40 flash memory, which further improves the running speed and storage performance of the phone.
In terms of taking pictures, the Meizu 20 has a triple camera module on the rear, including a 50-megapixel main camera, a 16-megapixel ultra-wide-angle lens, and a 5-megapixel macro lens. This combination is very good at taking pictures, whether it's landscapes, portraits, or macro shots, it can shoot high-quality**.
In addition, the Meizu 20 also supports 5G network, Wi-Fi 6E, dual speakers, NFC and other functions, and the configuration is quite comprehensive.
Second, the market performance: there has been a decline
Although the Meizu 20 is still strong, the market performance has declined. This is mainly due to several reasons:
1.Declining brand influence: In recent years, the influence of the Meizu brand in the market has gradually declined, and compared with first-tier brands such as Huawei, Xiaomi, OPPO, and vivo, Meizu's brand awareness and market share have a significant gap.
2.Lack of marketing strategy: Compared with its competitors, Meizu's marketing strategy is relatively conservative. In terms of advertising, online and offline activities, Meizu has invested less, which makes Meizu 20 have a low degree in the market, which affects consumers' willingness to buy.
3.Limited sales channels: Meizu's sales channels in China are relatively limited, mainly concentrated on its official website, e-commerce platforms and some offline stores. In contrast, other brands such as Huawei, Xiaomi, etc., have a wider layout in terms of offline stores and operator cooperation, which makes it easier for consumers to access these brands of mobile phones.
Strong competitiveness of competing products: In the ** range of 2000-3000 yuan, Meizu 20 faces fierce competition from Huawei, Xiaomi, OPPO, vivo and other brands. These brands of mobile phones have good performance in terms of performance, photography, battery life, etc., and ** are similar to Meizu 20, which makes consumers more entangled in their choice, which may lead to the Meizu 20's market share being squeezed.
3. Summary
Although the Meizu 20 is still strong in terms of configuration, the market performance is not satisfactory. For Meizu, in order to improve the market performance of Meizu 20, it needs to improve brand building, marketing strategies and sales channels. At the same time, we must continuously improve product quality and user experience in order to stand out in the highly competitive market.