Recently, the German IF Design Award, known as the "Oscar of the design industry", announced the list of winners in 2024, and Meizu Group's smartphones Meizu 20 Pro, Meizu 20 Infinity, all-weather fashion AR smart glasses Myvu Discovery and intelligent cockpit operating system Flyme Auto successfully won the 2024 German IF Design Award for their pioneering design concepts and high-quality product experience.
Founded in Germany in 1953, the German IF Design Award is regularly held every year by the Hannover Industrial Design Forum, the oldest industrial design institution in Germany, and is recognized as a prestigious award in the field of contemporary industrial design. Meizu Group won four awards this time, representing the high recognition of its product R&D and innovative design strength by international design experts, scholars and consumers.
With the development of science and technology, mobile phones have gradually evolved from simple communication tools to a multi-functional smart device, and users have higher and higher requirements for the quality of mobile phones. Meizu Group has been thinking about how to make products more pure, give new vitality to mobile phones, and explore the boundaries of mobile phone usage scenarios.
The Meizu 20 Infinity follows the "unbounded" design concept and carries the richest experience with the most minimalist design: the floating glass expands to the edges, and the middle frame is perfectly integrated with the giant screen to achieve an infinite, unparalleled mobile viewing experience; For the first time, Meizu's self-developed new glass-ceramic titan glass is applied, which has better durability and drop resistance, and can ensure the clarity and high transparency of the screen, with extremely high construction accuracy, the gap between the parts is so small that it is invisible to the naked eye, and the rear camera does not have a traditional insertion hole structure, so that the whole machine is integrated. The Meizu 20 Infinity also proposed the concept of "mobile phone domain" for the first time in the industry, redefining a new standard in the automotive industry. In addition to winning the German iF Design Award, the Meizu 20 Infinity also won the 2023 G-Mark Design Award in Japan.
The Meizu 20 Pro is an efficient and intelligent mobile phone product that adheres to the design concept of "less is more" and "symmetrical aesthetics", and innovates in terms of performance, appearance, texture and function. The Meizu 20 Pro has overcome the extremely difficult aluminum alloy middle frame large-area straight-edge polishing anode technology, and developed the first micro-flash glass back cover process, the glass back cover has undergone a 20-layer process, the delicacy has reached an amazing touch, and the introduction of innovative ultra-fine frosting process has given the product a higher texture performance.
Myvu Discovery, as an AR smart glasses focusing on fashionable and thin experience, is designed by the Eyesee Design Center of Meizu Group, weighing only 71g, which can replace normal glasses without feeling wearing, with "unbounded aesthetics" as the core design concept, and the application of automotive-grade flowing light and shadow design techniques to create an elegant and smooth product form, realize the daily multi-scene wearing needs, and lead the design trend of the AR smart glasses industry. Myvu Discovery can also be connected with Meizu mobile phones without feeling, and use the computing power of mobile phones to empower AR smart glasses, allowing users to enjoy the integrated experience of unbounded circulation of multiple terminal devices.
Since its launch, Flyme Auto has been committed to providing global automotive brands with smooth, intelligent, connected and ecologically rich intelligent cockpit solutions, so as to realize Meizu Group's strategic vision of "hand-car integration". Flyme Auto's Alive Design concept uses a nap mode to open up the boundary between the screen and the cockpit; Support the Ruran engine and immerse yourself in the beauty of nature; Multi-form desktop, personalized definition desktop; Support one shot to the end, the interface is silky switching; Support smartbar, change as needed; If so, the air conditioner can maintain the best feel of the third space at all times.
At the beginning of the 2024 Chinese New Year, Meizu Group won four German iF Design Awards in one fell swoop, demonstrating the strong strength of Chinese brands in the field of scientific and technological innovation and original design. In the era of cross-border innovation, smart cars, smartphones, and AR smart glasses will no longer go their own way, but will carry out deep integration and super collaboration at multi-dimensional levels such as products, industries, and ecosystems. In the future, Meizu Group will build a trinity integration ecology of mobile phones, automobiles, and AR smart glasses around the "smart electric vehicle + mobile phone XR forward-looking technology", bringing consumers a multi-terminal, full-scene, and immersive integration experience.