Recently, the news of the death of Zong Qinghou, the founder of Wahaha, has once again caused the public to think deeply about the fate of private entrepreneurs.
In particular, the story of Liu Lirong, the founder of Gionee mobile phone, has been mentioned again, and its process from glory to decline is thought-provoking.
Liu Lirong founded Gionee Communications in 2002, and with its precise market positioning and unique marketing strategy, Gionee Mobile quickly became a leader in domestic mobile phone brands.
In particular, the advertisement endorsed by Hong Kong King Andy Lau, "Gold Quality, Establish the World" became a well-known slogan for a while. Gionee's success lies in Liu Lirong's keen grasp of the market and his emphasis on brand building.
However, with the changing times, Gionee has not been able to keep up with the pace of the smartphone era. In the face of technological innovation and market competition, Gionee gradually lost the opportunity.
What is even more fatal is that Liu Lirong's series of wrong decisions, especially the huge investment in TV marketing and gambling, eventually led to Gionee's decline.
In the early days of Gionee, Liu Lirong did win a moment of glory for Gionee by virtue of his accurate judgment of the market and his emphasis on brand value.
However, with the changes in the market environment, Liu Lirong failed to adjust his strategy in time, over-relied on past successful experience, and made serious mistakes in his personal behavior, which eventually led to the decline of the company.
Gionee's story is a wake-up call for all entrepreneurs, especially in a rapidly changing market environment, where entrepreneurs need to have forward-looking thinking and adaptability.
Coincidentally, Huang Guangyu, who was born in poverty, with his extraordinary wisdom and unremitting struggle, developed Gome Electric Appliances into a giant in China's electrical appliance retail industry, and became the richest man in China.
In 2010, Huang Guangyu's life took a huge turn due to gambling addiction and legal problems. Huang Guangyu's gambling problems can be traced back to 2003. He began to frequent, and unfortunately, his luck at the tables was not as brilliant as his in the business world, where he reportedly lost more than HK$1 billion.
As Huang Guangyu's gambling problem was investigated, this former business tycoon finally lost control of Gome Electric Appliances because of selfish desires and impulsiveness, and also buried his brilliant career.
In China's business world, entrepreneurs who have gone bankrupt or even imprisoned as a result of gambling are not alone, and Liu Lirong's story is a striking example of this tragic fate.
The rise and fall of Gionee mobile phones, from a momentary commercial brilliance to the final downfall, reflects the consequences of Liu Lirong's decision-making mistakes. From this, it can be seen that gambling is better to get involved less.