With the launch of BYD's Glory Edition model, it took the lead in lowering the threshold for car purchases, and then with Tesla's official reduction**, a new round of car price reductions in 2024 has basically been fully opened.
Different from the price reduction tide in 2023, the current new round of performance is more based on technological progress and frontal competition in sales after the vertical integration of the first chain. Moreover, the current situation of this round also reveals another similarity, the first adjustment range of enterprises with technical advantages is large, and the largest adjustment range given by large factories is large, in short, who has the ability, who can do a new round of volume king.
More than 100,000 yuan, more than 200,000 yuan of models, there is a premium, greater profit margins, and at present, with Dongfeng nano 01 to give a new round of subsidies, 100,000 yuan within the pure electric market has also had a new change.
On January 7 this year, Dongfeng Nano 01 was launched, launching 6 models with a price range of 748-10.480,000 yuan. At that time, the new car in the same price range of product power advantage is more obvious, although positioned in a small pure electric vehicle, but the maximum power of the motor is 95 horsepower, equipped with ultra-fast charging, CLTC pure electric range of 330km, 430km, with frameless door options, and large space performance.
At present, three new models have been launched: 330 plus + version, 430 plus + version, and 430 max smart + version, and the main driver has been added with heating and ventilation, 540° panoramic image, and electric folding of rearview mirrors. In addition, a time-limited purchase policy has also been introduced, specifically from March 1 to April 30, the purchase of Dongfeng Nano 01 can enjoy a maximum of 7,000 yuan of car purchase subsidies. After the subsidy, the ** range of Dongfeng Nano 01 is 698-10.180,000 yuan, in addition, there are subsidies including 6 aspects: finance, replacement, additional purchase, peace of mind, worry-free, and upgrade.
At present, in the range of 7-100,000 yuan**, in addition to Dongfeng Nano 01, the mainstream models with good sales performance also include Nezha V, Wuling Binguo, BYD Seagull, Baojun Yueye, Leap T03 and other models.
The power data are, 54-95 horsepower, 41-68 horsepower, 75 horsepower, 68 horsepower, 54-109 horsepower;
The range performance is 301-401km, 203-410km, 305-404km, 303km, and 200-403km.
From the most basic use dimension, Dongfeng Nano 01 has a lot of advantages, with greater horsepower, bringing overtaking, acceleration, longer battery life, reducing range anxiety at the same time, and further expanding the radius of use.
Before the immediate addition, Dongfeng Nano 01 has several highlights in terms of design, intelligence, space and performance.
In terms of design, it allows a small car to have a frameless door strap for the first time, breaking the traditional frame design and giving the driver a wider field of vision. The doorknob is sensor-activated and requires only a single touch. In the design of the whole vehicle, there are also many details that highlight the sense of luxury, such as the inspiration of the headlight cluster of the Daylight Overture, which comes from the first ray of sunlight in the morning light. The interior of the car is also equipped with 32-color show atmosphere lighting.
In terms of configuration, it is equipped with a 540° surround view system that is only available in many 200,000-level models, and is equipped with L2 intelligent driving assistance functions that are rare in models of this level, which can realize 8 mainstream intelligent assisted driving functions such as automatic following, active line following, and intelligent piloting. It is also equipped with automatic parking and remote parking functions. Through the coordinated work of 4 surround view cameras, 1 smart camera and 12 ultrasonic radars, the vehicle can complete the mobile phone Bluetooth remote parking and entry and exit within 10 meters. The L2 intelligent driving assistance system can complete a number of functions such as ACC adaptive cruise control, ICA intelligent navigation assistance, and AEB automatic emergency braking. The 540° surround view system provides a new 1 million pixel 3D simulation image and 720P high-definition real scenes, providing a strong guarantee for driving safety.
Other core configurations have been upgraded, such as the main driver's seat welcome, the main driver's seat electric adjustment, the main driver's seat heating, the main driver's seat ventilation, the driver's seat memory, the electric folding of the rearview mirror, the automatic folding of the car lock, and the 540° panoramic image.
In terms of space, Dongfeng Nano 01 has a wheelbase of 2660mm and a maximum width of 1810mm in its class through the design of short front overhang and short rear overhang. In addition, it also supports the function of one-key lying flat for the main driver and 180° flat for the front row. In terms of performance, Dongfeng Nano 01 is the first model in the same class to be equipped with a 10-in-1 electric drive, with a maximum power of 70kW, a peak torque of 160N·m, and a maximum speed of 140km h.
As a national pure electric car, Dongfeng Nano 01 has good performance in all aspects. With the implementation of a new round of subsidies, the high cost performance it can bring is also rare within 100,000 yuan.