Every year to 315, it is the tightest time for car companies. In the past two years, the connection between car companies and car owners has become more and more close, and car companies have become more aware of the importance of "user-centric".
However, despite the constraints of consumer rights protection, there are still many car companies that may be exposed to the spotlight of the 315 party and infringe on consumer rights and interests.
However, for some car companies, they may be able to avoid the first day of junior high school, but they may not be able to avoid 315.
The car memorabilia will start from"Hot Rights Protection Events" and "Price Reduction Issues".and"After-sales guarantee of delisted brands".In three aspects, we will take stock of the infringement and rights protection cases of automobile consumers that car owners are most concerned about and have the most extensive impact in the past year.
At the same time, we also collect clues from typical cases from the majority of automobile consumers, and we willJoin hands with Tencent AutomobilePrepare the content, shoulder the social responsibility of supervision, and jointly maintain a healthy and good automobile consumption environment.
01 When is the time for car owners to protect their rights?
There are many rights protections every year, especially this year. Entering 2023, under the wave of accelerated transformation of the automotive industry, the relationship between car companies and users seems to be becoming more and more difficult to maintain, so car companies are also facing more and more serious consumer rights protection problems.
From the 2021 Auto Show Tesla owners to protect their rights on the roof, to the 2022 Li Auto and Feifan Auto owners pulling banners to protect their rights, various rights protection methods have emerged one after another.
In addition, with the increasing penetration rate of new energy vehicles, the object of rights protection of car owners has gradually changed from fuel vehicles to new energy vehicles, and the problem of complaints has gradually changed from hardware to software. Such as the black screen of death of the car machine, the false standard of vehicle battery life and so on.
In 2023, affected by the first war, most of the problems of car owners to protect their rights are focused on issues such as "false publicity" and "backstabbing of car companies".
In October 2023, 710 Xpeng P5 owners filed an open letter against Xpeng Motors for the inconsistency of the ADR system with the publicity. In November 2023, more than 500 ZEEKR X owners issued a joint statement to defend their rights, mainly targeting the "disguised price reduction" of vehicles and "new car quality problems".
There are many such rights protection, and it can be seen that if you want to protect your own rights and interests, rights protection seems to have become the only way for car owners. The form of rights protection of car owners has gradually changed from "individual rights protection" to "group rights protection".
However, on this long road of rights protection, car owners need to spend much more time and energy than they imagined.
So among the many car companies that are caught in the "rights protection turmoil", is there any car company that is "on the list" at this year's 315 party? Take a guess!
02 Price reduction? Backstabs?
It is not difficult to find that among the many rights protection incidents, there are especially many cases of car companies cutting prices to protect their rights. After all, for old car owners, the most heart-wrenching thing is that the front foot just bought the car, and the back foot will reduce the price.
And in 2023, which is full of the smoke of the first war, there will be many cases of car companies cutting prices and backstabbing old car owners.
At the beginning of 2023, Tesla took the lead in firing the first shot. Subsequently, many car companies have entered the game, full of strange tricks. But behind the large-scale ** war, it has also left an indelible shadow on the old car owners.
At the beginning of 2023, the price of Changan Deep Blue SL03 will be reduced by 4 within half a year of listing20,000 yuan, the old car owner spontaneously organized to defend his rights.
In September 2023, Tesla's Model S X continued to reduce prices, with a reduction of up to 200,000 yuan, causing many car owners to jointly declare compensation for compensation.
In October 2023, some owners of WEY Blue Mountain and Buick E5 complained that the insurance agreement was empty talk.
In February 2024, **ZEEKR 001 price reduction and increase caused dissatisfaction among many old car owners.
In fact, the smoke of the 23-year ** war will still permeate into 2024. At the beginning of the Year of the Dragon, BYD launched the 798 Qin, which took the lead in kicking off the first war, and then more and more car companies joined the war. Even on March 1, as many as 9 car companies announced price cuts or launched limited-time promotions.
In the past two years, car companies have been more likely to "only see the newcomers laugh and not hear the old people cry". But it is this kind of behavior that may make the hearts between car owners and car companies more and more distant.
03 When car companies go bankrupt, where will the car go?
The price reduction of car companies will continue, but compared with the rights protection events such as backstabbing of car companies, consumers are more afraid of "thunder".
With the increasingly fierce competition in the new energy market, many car companies have been gradually eliminated from the market, such as Weimar, Liberty, Aiways, Reading and Hengchi, ......
In April 2023, the official Liberty app will be discontinued.
In May 2023, Reading Motors filed for bankruptcy.
In May 2023, the Aiways app will be discontinued.
In October 2023, WM Motor filed for bankruptcy reorganization.
On the first day of the Year of the Dragon, Gaohe Automobile also announced that it would "suspend work and production for 6 months".
Although survival of the fittest is the basic law of market competition, for car owners, the closure and delisting of car companies means that the after-sales of vehicles cannot be guaranteed in time, which is undoubtedly a huge blow.
Write at the end
In 2023, China's automobile production and sales have exceeded 30 million, of which China's new energy vehicle production and sales will be about 9.5 million, ranking first in the world for nine consecutive years, and the domestic market share will reach 316%。
With the accelerated iteration of new energy vehicles, various problems have gradually been exposed. What is certain is that for some car companies, the closer to 315, the more difficult the time.
If you have encountered all kinds of bad things in the use of your new energy vehicles, please contact us or scan the *** below to provide relevant case clues. We will play a leading role in supervision, undesirable phenomena, and work with relevant platforms to urge automobile manufacturers and dealers to solve problems positively.
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