At the beginning of the Year of the Dragon, BYD, the champion of all departments, launched the "Glory Edition" series of products with a thunderous momentum, launching a strong challenge to the global fuel vehicle market. This strategic move has not only caused great repercussions in the domestic market, but also attracted widespread attention in the international automotive arena. So, where does BYD's confidence and confidence come from?
Looking back on the past year, BYD not only won the sales championship in the Chinese market with an astonishing sales of 3.02 million units, but also won the global new energy sales champion. For every 3 new energy vehicles sold, one is a BYD product. This comprehensive market leadership has given BYD enough confidence and confidence to launch an impact on higher goals.
And this self-confidence stems from the strength of BYD's "all-round champion". In the field of new energy vehicles, BYD not only has leading technical strength, but also has a rich product line and a comprehensive market layout. From home to luxury, from mass to personalized, BYD's multi-brand matrix has met the diverse needs of the market and users. This comprehensive market coverage and excellent product strength have given BYD enough confidence and confidence to launch an impact on the global market.
In addition, BYD's R&D investment and innovation capabilities are also the key to its success. Through the establishment of 11 research institutes and a huge R&D team of more than 90,000 engineers, BYD has accumulated rich technical reserves in the field of new energy vehicles. Continuous R&D investment and innovation have also enabled BYD to maintain its leading technological advantages in the field of new energy vehicles. This technological advantage and innovation ability has given BYD enough confidence and confidence to lead the development of the new energy vehicle industry.
It is worth mentioning that BYD's internationalization strategy is also an important factor in its success. In 2023, BYD's export volume increased by 334% year-on-year, making it the largest growth among the top 10 global brands in terms of export sales. This rapid internationalization process has not only allowed BYD's products to enter 78 countries and regions around the world, but also greatly enhanced BYD's brand influence. This kind of internationalization strategy and brand influence has given BYD enough confidence and confidence to launch an impact on the global market.
Today, BYD has become the first and only Chinese brand to enter the top 10 of the global car sales list in the 70 years of China's development. Moreover, among the top 10 global car companies in terms of sales, BYD is still the only car company with a continuous increase in market share. This trend of comprehensive market leadership and continuous growth has given BYD enough confidence and confidence to continue to attack higher goals.
Looking forward to the future, BYD will continue to adhere to the innovation-driven, quality-oriented development strategy, and continue to launch more high-quality, high-performance new energy vehicle products. At the same time, BYD will continue to deepen its internationalization strategy, actively expand overseas markets, and provide more high-quality and environmentally friendly travel options for global consumers.
It can be said that BYD's self-confidence and confidence are due to its comprehensive market leadership, strong technical strength, rich product line and comprehensive market layout. In the future, we have reason to believe that BYD will continue to maintain the strength of this general science champion, lead the development of the new energy automobile industry, and contribute more to the rise of China.