Kunpeng Project
"When things go wrong, there must be demons"! Why are Chinese people suddenly becoming strapped for money?
The Year of the Dragon has quietly arrived, and China's economy continues to grow rapidly, but surprisingly, economic development has not stimulated consumption, and the consumer market is currently in a difficult situation and has not achieved the expected results.
Especially with the change of people's concepts, these four have appeared in society"Not normal"The phenomenon is really intriguing, don't people have any money?
Well, these four"Anomaly"What is it? What is the reason for this phenomenon?
Population aging is the inevitable result of economic and social development, and with the continuous development of China's economy, China's population aging phenomenon is becoming more and more serious, especially in economically developed areas.
At present, in order to alleviate the population problem and the aging of the population, China has fully opened up the three-child policy, although the policy has been supported, but young people are not keen on childbearing.
In the past, early marriage and early childbearing were promoted in rural areas. From the marriageable age, the elderly have the desire to get married, and after marriage there is a desire to have children - one is not enough, at least two.
As a result, early marriage and early childbearing were very common in rural areas in the first decade and even in previous years, but now this phenomenon has decreased dramatically in rural areas, and the spread of higher education has also brought many rural children to university campuses.
Universities here refer not only to colleges and universities, but also to colleges and universities that are considered higher education. After receiving higher education, most young people advocate late marriage and late childbearing, no longer blindly pursue marriage and childbearing, and pay more attention to their own development.
Another problem is that in today's society, the cost of having a child is very high, whereas a few decades ago, when you had a child, all you had to do was give him a bite of food so that he would not go hungry.
But nowadays, the development of infant-related industries has led to a continuous increase in children's expenses, from milk powder to schooling, which is a large expense.
For young people living in cities, the classroom is even more difficult, and the absence of a classroom means that it is extremely difficult for children to go to school, and even lag behind other children at the starting line.
There is no parent who does not love their children, and these parents would rather not have children due to the inability to provide them with a good environment for growth and learning, which is also a way to reduce their stress.
Moreover, in the past, many people had children to raise children to prevent old age, mainly to protect their old age, but today, when the social security policy is relatively stable, workers have pensions and medical insurance, which are enough to maintain their old age and do not need to support their children.
A few years ago, many young people went to work with peace of mind, or even said yes"Illegal work", their consumption level is very high, causing a boom in the entire consumer market, but today the consumption level of many young people has dropped a lot.
In the past, brick-and-mortar stores were extremely prosperous, and people made a special trip to brick-and-mortar stores to buy various items, but with the rise of online shopping, brick-and-mortar stores are being eliminated, especially in the epidemic era, and a large number of brick-and-mortar stores are on the verge of closure or even bankruptcy.
At first, people thought that after the full reopening, traditional stores would create a strong consumption boom, but unexpectedly, many traditional stores withstood the test, only to go bankrupt after the liberalization epidemic, and people were reluctant to go to traditional stores to spend.
Next, the rapid growth of online shopping in all aspects of clothing, food, housing and transportation through the Internet in the name of work is not only related to the convenience of online shopping, but also related to people's consumption under the economic downturn.
The economic environment is not good, money is becoming more and more difficult to earn, many young people have begun to reduce their consumption, and most of the goods purchased online are cheaper than physical stores, so more and more people are beginning to try online shopping and begin to trust online shopping.
In the past, bars, KTVs and other places were full, but now many are in short supply, and young people are reluctant to go to these places to consume, and they are only lively on holidays.
This is related to the change in young people's consumption attitudes and their purchasing power. After all, now that all walks of life are in a recession, it is difficult to find a high-paying job that can support high consumption.
The decline in consumption also reflects that more and more people pay more attention to the cost performance of goods and are unwilling to spend money to enjoy the added value of goods, just as people now appreciate domestic cars more.
In recent years, the continuous growth of domestic automobiles has seriously affected the market position of joint venture automobiles, prompting the automotive industry to continue to reduce prices.
Young people no longer pay attention to face when buying a car, they are more pragmatic, they choose domestic cars to save money, no longer blindly pursue the added value of cars, and pay more attention to its basic attributes, that is, transportation.
The development of urbanization has widened the gap between urban and rural areas, and many young people are desperately squeezing into big cities in order to find a better way out and settle down in big cities in the future.
However, in big cities, all walks of life are relatively saturated, and even college students are in trouble finding employment, not to mention rural youth with no academic qualifications and experience.
As a result, a large number of young people in rural areas work in factories, and although they say that the wages are much higher than in the countryside, this is not a long-term solution, and it is impossible to work in the factories for a lifetime.
And year after year, many young people are also facing the problem of difficulty in getting married, even if they get married smoothly, the expenses of a family are not a few, and the countryside is still inseparable, so they can only go to the city to work.
Many abandoned elderly people and children are raised in this way, but this is also forced by the need for livelihood, otherwise who would want to leave their hometown to work in the big city and live a wandering life. The homeland cannot accommodate the body, and the soul cannot accommodate the foreign land, which is the best explanation.
At the same time, this has also led to a phenomenon that the most backward areas have a serious shortage of young and middle-aged labor, and young people have gone to the big cities, so the development of this region is getting worse and worse.
Many people living in the village will realize that there are more and more old people in the village, and there are fewer and fewer young people, and even young people without academic qualifications do not want to stay at home and want to go out and break through.
Now, the times are not in the past, it is enough to rely on guts and courage, it is not a big deal, most of these young people will choose to work in an electronics factory after running into walls everywhere, with a fixed salary, like the living dead, losing the enthusiasm of youth.
Ten or twenty years ago, the level of excellence of college students was very high, and almost everyone could find a good job after graduation, and of course, their skills matched the job.
Although college students have not yet reached the level of exaggeration that can be found everywhere, they are indeed everywhere in the city, and the minimum educational requirement for many jobs is college students.
But the jobs here are not high-paying jobs related to the profession, but ordinary jobs like customer service, sales, etc.
It is even said that the apprentices of some chain auto repair shops require the minimum education to be college students, which is relatively better, but in addition to key universities, the rest are also facing the situation of difficult employment, that is, clerks, accountants, sales and other basic positions.
Since this type of work has no future, many college students choose to take the public drafting committee exam or continue their graduate studies after graduation to continue their studies.
Another part of the people who enter the society, many of them are in some basic positions, open the pendulum of work, they are not without the desire to progress, but the future is really slim, can not see the way out.
Of course, this is also related to the ability of college students, academic qualifications do not represent ability, today's society attaches more importance to ability, academic qualifications are equivalent to a threshold, and the role of ability in actual work is completely different.
Today, when learning and education are abnormally involuted, students in primary and secondary schools face the supervision of teachers and parents, it can be said that they are familiar with the road, and they are finally admitted to university.
Especially college students and ordinary undergraduates, most of them are very lazy in college, do not learn the essence of knowledge, and are limited to wasting their time in college.
And these college students, in addition to having a certain advantage in academic qualifications, are not good at all in other aspects, and they have no ability to be no different from ordinary people, so they lose their future.
While thinking about finding a good job, while hitting walls everywhere in society, some of them were unwilling to take off their elegant robes, but still continued to submit their resumes, and some of them faced the reality and joined the army of sales and customer service.
Nowadays, the economic environment is not very good, and something has emerged in society that is completely different from what it was in the past or even a few years ago"Perverse"phenomenon, intriguing.
These four phenomena, namely the difficulty of childbirth, consumption, work and commuting of college students, are the reasons for the change of contemporary young people's concepts, and they are also a manifestation of the poor economic environment.