Recently, the 18th Asian Cup was held in Qatar, and Yili Group appeared at the venue as the official global partner of the AFC Asian Cup, bringing its sub-brands such as Ambrosi, Joyday, Cremo, and Iberri to provide all-round nutritional support for the event and convey brand vitality to global consumers.
During the event, the local sun in Qatar was like a fire, and the temperature was higher when exposed to the sun. Yili set up JOYDAY booths in major competition venues in Qatar to provide wonderful interactive experience activities for fans and friends. In the joyday creative check-in area, special peripheral products such as fans, badges, scarves and other special peripheral products jointly themed by Yili and the Asian Cup attracted the enthusiastic participation of fans watching the game.
On the online social platform, Yili also carefully planned online interactive activities with prizes for local fans. Joyday has opened official accounts on Instagram, TikTok and TikTok, so that fans who can't attend the event can follow the rhythm of the game and feel the passion and wonderful moments of the game.
In local supermarkets in Indonesia, JOYDAY launched an Asian Cup-themed marketing campaign and presented official Asian Cup peripheral products, so that Indonesian fans could have more interaction with the event.
During the Asian Cup, Cremo, a Thai ice cream brand under Yili, also carried out a series of brand activities, inviting well-known football commentators to enter the live broadcast room of the Khobsanam** event to share their experiences and feelings with netizens in real time. Cremo's Facebook account carried out ** activities, which received the enthusiastic participation of the majority of online fans, and netizens enthusiastically commented: "To enjoy the Asian Cup, you have to eat Cremo, the rich and silky chocolate is super satisfying!" In Malaysia, Ambrosia launched the Asian Cup-themed event in a local supermarket, extending the popularity of the event from Qatar to Malaysia.
In recent years, Yili has been deeply engaged in sports marketing and has always played an important role in various high-profile sports events. Yili has successively joined hands with large-scale sports events and high-impact teams and athletes such as the FIBA World Cup, AFC Asian Cup, Hangzhou Asian Games, CBA and Argentina national football team to promote the development of basketball, football and sports culture, advocate a healthy lifestyle, and protect the nutrition and health of consumers around the world.
Yu Miao, President of Yili Indonesia Dairy, said: "We hope to drive more consumers around the world to enjoy the fun of the event and embrace a healthy and beautiful life!" Guided by the goal of "comprehensive value leadership", Yili will continue to deepen the health food industry, help the integrated development of the health industry and sports, and let the world share health.