As things continue to expand, Fat Dong responded that no Wahaha-related products were found in the beverage area, which caused a large number of repercussions in the comment area on the hot search.
Wahaha's sharp popularity made the fat man puzzled.
Surprisingly, the domestic mineral water brand "Wahaha", which is usually regarded as an ordinary thing, suddenly became popular with consumers in just one night. Such a product only has the attribute of "mild", so I decided to bring Zong Fuli back to the arms of the richest man, and "Wahaha" has also been loved by a large number of young people who pursue trends because of it. It didn't take long for its popularity to sweep the Internet and become the "Internet celebrity water" that the public cared about. This wave of trends has not only shaken consumers, but brick-and-mortar retail companies have also failed to respond due to stocking errors, which has sparked widespread public discussion, which is undoubtedly a "smokeless business war".
Fat Dong was unfortunately caught in the whirlpool of turmoil this time. Everyone hurried to buy "Wahaha", but unfortunately, the products in the store were scarce. This made the shopkeepers angry, and many customers were puzzled, and they were not sure if Fat Dong had deliberately ignored the popularity of this "light of domestic products". However, Fatdong insisted that they did not have the wave of buying "Wahaha" - is this something we all accept?
2. In the consumer's point of view, Fat Dong's identity: is it out of calculation or ignorance?
In an instant, Fat Dong's social ** account was bombarded with enthusiastic comments from netizens, and their shopping app also frequently had negative reviews. Many people have speculated that Fat Dong, as a large business group, has excessively pursued economic interests and deliberately suppressed the market share of the domestic mineral water, so as to seek personal gain.
For example, an online commentator claimed, "Relying on Fat Dong's ability, we can fully understand and meet consumers' needs for 'Wahaha', but they are too greedy and deliberately frame consumers!" Such remarks were deeply loved by the public, and many people also expressed their anger: "We are not joking when we stand on the side of domestic products!" Even a large business organization like Fat Dong is reluctant to lend a hand, which is really very inappropriate. ”
However, there are also voices that say to us that we should be more rational than just superficial. The mistake made by Fat Dong may just be the negligence of the employees in the company, not their deliberate calculation.
Considering that the mall needs to stock up on so many items, it is difficult to achieve a perfect level. Moreover, this trend is spreading so fast that it is really difficult to develop its direction. If you and I had come, it would be likely that you would have missed this rare opportunity due to information asymmetry.
Some people retorted, "Are you exculpating the bad guys? Large enterprises like Fat Dong, because they have ample channels and resources, can be used to investigate customer needs, but this time they deliberately made excuses.
3. Enterprises should shoulder deeper social obligations.
Let's not analyze the behavior drivers of Fat Dong for the time being, because this needs to be supported by micro and detailed data within the business. What this tells us is that large corporations may need to take on broader social responsibilities than just pursue economic profit.
For example, as a business group, Fat East may not necessarily take the initiative to support and promote the local brand "Wahaha". Although it is a large retail company in China, its impact is not a big deal due to its large number of local consumers. In the context of the increasing change in consumption concepts and the gradual emergence of domestic brands, Fat Dong needs to be more proactive and proactive in dealing with this upsurge of public opinion, at least more actively than at present.
After all, a company's image in society and its goodwill can also affect its profitability potential. Those enterprises that lose the will of the people will undoubtedly lose their competitive advantage in the market. Therefore, Fat Dong should actively face this crisis and take concrete measures to maintain a high level of consumer trust, not only limited to the isolated incident of "Wahaha", but also need to improve and optimize a number of policy services from a strategic level.