Recently, the two giants of China's beverage industry, Nongfu Spring and Wahaha, have caused an uproar in the business field.
After the death of Zong Qinghou, the founder of Wahaha, Nongfu Spring has taken tough measures one after another, first prohibiting the placement of Wahaha series products in the display cabinet, and now it has started a war with Wahaha.
This incident has aroused widespread concern among consumers, and many netizens said that even if the ** is low, they will not buy Nongfu Spring's products, because buying Wahaha has become a feeling.
Zong Qinghou, a beloved entrepreneur with outstanding leadership skills and unique business vision, has built Wahaha into a leader in China's beverage industry. His life has been labeled with many labels, including philanthropist, excellent party member, patriotic and dedicated, etc. After the death of Zong Qinghou, Hangzhou citizens laid flowers at the headquarters of Hangzhou Wahaha to express their respect for the old entrepreneur.
With the death of Zong Qinghou, the development process of Wahaha and historical events such as the "Battle of Dawa" have also been re-excavated. This incident made people see the hardships and ups and downs that Wahaha has experienced in the process of growing up as a national enterprise.
In this context, Wahaha's official sales have directly increased by 500%, which is undoubtedly shocking. Zong Qinghou's daughter Zong Fuli publicly called on consumers to consume rationally, but netizens said that they bought Wahaha not only because of Zong Qinghou, but also because of their trust in Wahaha, a national brand.
In recent years, Wahaha has been committed to product innovation and brand image improvement. By continuously launching new products, increasing advertising investment, and holding first-class activities, Wahaha has successfully attracted the attention of more consumers.
However, while Wahaha's sales are soaring, Nongfu Spring is feeling unprecedented pressure. In order to seize market share, Nongfu Spring began to take a series of targeted measures.
First of all, Nongfu Spring prohibits the placement of Wahaha series products in its display case. This move immediately sparked strong dissatisfaction among supermarket owners and consumers. Many supermarket owners said the ban had led to a significant drop in their sales, as many consumers would choose Wahaha when buying drinks. Consumers, on the other hand, believe that Nongfu Spring's practices violate the principle of fair competition in the market, and they say they will switch to other brands of beverages.
Immediately afterwards, Nongfu Spring fought a ** battle with Wahaha. They have launched low-priced products in an attempt to attract consumers through their advantages.
However, this strategy does not seem to have had the desired effect. Many netizens said that even if the ** is low, they will not buy Nongfu Spring's products. In their opinion, buying Wahaha has become a feeling, and this feeling cannot be measured by money.
In this business war, it doesn't seem to give either side a clear advantage. On the contrary, it has allowed more consumers to see Wahaha's tenacity and perseverance as a national brand. Many consumers said that they would continue to support Wahaha, because this is not only the nostalgia for Zong Qinghou, but also the trust and support for Wahaha, a national brand.
In short, after the death of Zong Qinghou, the business war between Nongfu Spring and Wahaha attracted widespread attention. In this war, we have seen the fierceness and cruelty of commercial competition, and we have also seen the deep emotions of consumers for national brands.