Nvidia, which has become the king of the artificial intelligence market, is now once again setting its sights on gaming handhelds. Previously, Nvidia launched the NVIDIA Shield, a portable gaming device.
In fact, the game industry is NVIDIA's old business, and it is also the industry that Nvidia made its fortune in. From the very beginning, NVIDIA has served the gaming industry. For a long time, Nvidia relied on the development of the gaming industry to achieve great success. Relying on the accumulation of the game industry, NVIDIA has gradually gained a huge influence in the fields of AI, high-performance computing, creative design, and autonomous driving, and has become the world's top technology company.
NVIDIA's development history is a good illustration of the role of the game industry in promoting the high-tech industry. In fact, today's game industry has long been synonymous with high-tech genes and cutting-edge industries. In recent decades, the development of the game industry has promoted the innovation and development of many cutting-edge technologies, and has become a "natural incubator" and "testing ground" for many cutting-edge technologies such as AI, chips, and 5G.
At present, more and more people are keeping up with the times and realizing the huge role of the game industry. In the future, the game industry will continue to promote the development of cutting-edge technologies and have a more and deeper impact on our society.
NVIDIA, which made its fortune on games, has become the world's top technology company
Last month, the financial report of the "AI king" Nvidia was called the first, and the market value increased faster than the money printing machine. Currently, Nvidia has a market capitalization of $2 trillion, second only to Microsoft and Apple.
However, there has been recent news abroad that Nvidia will launch a high-end game handheld and consider expanding the launch of a dedicated IP (intellectual property) graphics chip. Prior to this, Nvidia had launched the NVIDIA Shield, a portable gaming device.
Many people will be puzzled, Nvidia is already the king of the AI market, why is it still aiming at the game market? In fact, the game industry is NVIDIA's old business, and it is also the industry that Nvidia made its fortune in.
In 1993, founder Jensen Huang and three other electrical engineers saw the demand for 3D graphics processing capabilities in the game industry, and established Nvidia to meet the needs of gamers for picture and experience quality, so that gamers can play games more freely.
Since then, the development of NVIDIA and the development of the game industry have been closely linked, and it can be said that they promote each other and develop together. Relying on the game industry market, Nvidia has achieved great success and become a top chip design company, but at this time, Nvidia has not yet been king.
For a long time, NVIDIA's GPUs were born to meet the needs of the gaming industry and were the favorite of the majority of gamers, but in 2012 and beyond, the use cases of GPUs are no longer limited to games.
Alex Krizhevsky, a Ph.D. student at the University of Toronto, used NVIDIA GeForce GPUs to train neural network models, and won the ImageNet competition that year, shocking the neural network academic community. This landmark event proves the value of GPUs for deep learning and breaks the shackles of computing power in deep learning.
Since then, relying on its deep accumulation in the game field, NVIDIA has begun to pay attention to and lay out the artificial intelligence market, and the GPUs it produces have been widely used in large-scale concurrent computing scenarios such as AI training, which has greatly accelerated the development of the artificial intelligence industry. In 2015, NVIDIA released NVIDIA Drive, which supports advanced driver assistance systems, with the aim of developing the field of autonomous vehicles.
Today, NVIDIA is one of the world's top technology companies with a huge presence in AI, high-performance computing, gaming, creative design, autonomous vehicles, and robotics development.
However, without the support of the game industry and its own deep accumulation in the game industry, NVIDIA would not have become the world's top technology company today, let alone have a huge influence in so many cutting-edge technology fields.
It can be said that it is the game industry that has cultivated the world's top technology company - NVIDIA. NVIDIA's growth process also illustrates the role of the game industry in promoting the high-tech industry.
Games have long been synonymous with high-tech genes and cutting-edge industries
For today's adults, playing a few games to relax after their busy work life has become the choice of many people. In turn, fun games will also have a positive effect on people, mediating people's psychology and emotions. But in reality, the game does much more than that.
According to a report released by Tianyancha Research Institute, the concept of "games are no longer just games" has become the development goal and path of the entire game industry. Whether it's "technological innovation", games and their related industries have begun to release more social value, allowing people to break down prejudice and embrace emerging industries.
Today's game industry has long been synonymous with high-tech genes and cutting-edge industries. The report points out that in recent decades, the development of the game industry has promoted the innovation and development of many cutting-edge technologies, and has become a "natural incubator" and "test field" for many cutting-edge technologies such as AI, chips, and 5G.
Through quantitative analysis, the team of the Chinese Academy of Sciences found that in 2020, the contribution rate of game technology to the technological progress of the chip industry was about 149%；For 5G and XR virtual reality, two important infrastructures in the era of virtual and real integration, the scientific and technological contribution rate of game technology is as high as 463% and 716%, gaming has become a veritable "high-tech" industry.
In addition to the AI industry, the gaming industry has a significant impact on other industries. In many current technological innovations, the impact of the game industry can be seen.
In January this year, Tencent Research Institute and several teams released the top 10 cutting-edge trends of digital technology in 2024, one of which is the digital interaction engine to inspire "super digital scenes".
In the early stage of development, the digital interaction engine was mainly used in the game industry to build virtual scenes. However, in the future, the digital interaction engine will be applied to more fields, such as aerospace and smart cities, to further promote the development of China's industrial core self-developed technology.
In April 2023, the "Exploring the Road of AI Innovation: Game Technology and Artificial Intelligence Innovation and Development Report" jointly released by the Virtual Economy and Data Science Research Center of the Chinese Academy of Sciences and the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences pointed out that game technology has generated more and more support for human leisure and entertainment, education and learning, industrial innovation, cultural communication, scientific exploration and other needs.
The report also puts forward suggestions to improve the overall understanding of the importance of game technology among all groups in society, promote the in-depth application of game technology in traditional industries, give full play to the role of game technology in promoting education, and promote the export of excellent traditional culture of the Chinese nation with game technology.
Nowadays, although there are still a small number of people who still maintain the preconceived view that games are harmful at every turn, in fact, more and more people have kept pace with the times and realized the huge role of the game industry. It's time for us to keep up with the times and re-examine the role of the game industry. In the future, we will also see the gaming industry continue to push the development of cutting-edge technologies, which will bring more and deeper influence to us.