In the world of tech giant Apple, "surprises" are always accompanied by "myths". Now, Apple has once again staged a silent new product release show - the new MacBook Air equipped with M3 chip, which is known as a "light and heavy" masterpiece, quietly put on the official website in the middle of the night, while its performance has leaped, the ** strategy has aroused a heated discussion among the majority of fruit fans and the industry.
Apple recently released the high-profile MacBook Air M3 version in a low-key manner, featuring a "thin and light body, strong core". The core highlight of this upgrade is the iteration of the M2 chip to the new M3 chip, which not only achieves routine performance improvements, but also introduces hardware-accelerated ray tracing technology and **1 decoding engine, which makes the graphics processing and *** experience jump to a new level.
In addition, the MacBook Air M3 has also been optimized and upgraded to the microphone system, adding directional beamforming "voice highlighting" and "wide spectrum" mode audio functions to the three-microphone array, bringing users clearer and more three-dimensional call and recording effects. At the same time, keeping up with the trend of wireless technology, it supports Wi-Fi 6e (802.).11ax), although at the moment this feature has not yet been fully exploited to its strength.
However, what is quite surprising is that after Apple launched the M3 version, it did not remove the M2 version that is still on sale, and the starting price of both on the official website remains at 8999 yuan, which can be called a spectacle of "different cores at the same price". This begs the question: why keep the slightly less powerful M2 version when there is no additional price increase for the more powerful M3 version?
Moreover, for the choice of configuration, Apple still continues the standard version of the 256GB+8GB memory matching scheme, you know, in today's market environment, a computer priced as high as 8999 yuan with such a basic configuration combination is rare. If you pursue a higher configuration of 16GB memory + 512GB storage space, you need to pay 11999 yuan, which is already a more powerful MacBook Pro M3 at this price.
Although Apple officially said that the MacBook Air M3 is a thin and light notebook that incorporates AI technology, the actual difference is more reflected in the support at the software level, rather than the unique advantages of the chip itself. Faced with Apple's confusing pricing strategy, consumers may find themselves in a dilemma when making a purchase.