Kunpeng Project
The price of the speed of NIO's earnings report: sales increased by 307%, but the loss is bottomless.
NIO announced its 2022 annual results, although the company's full-year revenue was 5561.8 billion, a year-on-year increase of 129%, reflecting the company's steady development in the field of new energy vehicles and the pull of consumers, but contrary to the good performance of revenue, its full-year loss amounted to 2265.5 billion yuan, the first record for the company since its establishment, triggered people's thinking about future profits.
NIO sold a total of 160,000 pure electric cars in 2022, a year-on-year increase of 307%, the sales speed can be described as quite fast. However, on the face of it, the rapid growth of sales does not bring a corresponding level of profitability to the company. In stark contrast, NIO's sales loss will be as high as 141,000 yuan, mainly because of its cost structure. This phenomenon is a direct reflection of how enterprises can convert their cost management and economic benefits.
At the same time, NIO's profit margin has also been significantly higher, from the same period last year to 49 percentage points to 55%, which means that the "scissors" gap between NIO's revenue and cost has been widened again, which is a great pressure for a fast-growing company.
Since the beginning of this year, the company's operating losses have risen sharply, and its net profit has fallen sharply, reaching 20.7 billion yuan, which are the "bottlenecks" encountered by NIO's substantial expansion. Due to the increase in R&D investment, the pressure of the first chain, and the increase in marketing expenses, the competition in the entire new energy vehicle market has become more intense, which has also led to the increasing losses of NIO.
recalled what Li Bin said before: "I really don't understand, why so many people buy this kind of fuel car, because what benefits can this car have except for a pungent smell?" "At present, NIO is in an unprecedented financial predicament, and many people are questioning, can Li Bin still hold on to his beliefs in such a serious loss situation? NIO needs to strategically find a way to reverse the decline in the shortest possible time, and while adhering to the development path, it must also innovate in multiple aspects such as cost control, production efficiency improvement, product structure optimization, and providing more additional services, so as to gain more market and capital recognition in the important period of industrial transformation, so as to obtain long-term and sustainable profits and development.