IT Home reported on March 5 that the British luxury car brand Jaguar announced that it would soon stop producing its XE and XF sedans and F-Type coupes. The Castle Bromwich plant in Birmingham will also cease production of complete vehicles and instead manufacture body parts for Jaguar's new range models.
With the discontinuation of these three models, the Jaguar brand will only have three SUV models on sale for the remainder of 2024: the i-pace, e-pace and f-pace.
Jaguar's new era will begin in 2025 with the introduction of a 600hp electric four-seater GT sports car that rivals the Porsche Taycan, followed by a luxury SUV similar to the Bentley Bentayga and a large luxury sedan. These models will be based on Jaguar's new JEA platform, which is completely different from the existing models.
For now, consumers can still order** the XE or XF, but due to the upcoming discontinuation, final orders for these two models will be pre-configured and cannot be personalized.
Joe Eberhardt, CEO of Jaguar North America, said: "Most of the models will be discontinued in June, but will continue to be sold for a long time. We will develop a production plan to ensure we have enough vehicles** before launching a new vehicle for a smooth transition. ”
Jaguar Land Rover has confirmed that the Castle Bromwich plant will stop producing cars in June, but has not revealed how long the British-made models will last.
The Castle Bromwich plant dates back to World War II and was originally used to produce Spitfires and Lancaster bombers. Acquired by Jaguar in 1977, the plant was the birthplace of classic models such as the XK, XJ and S-Type.
IT House noted that Jaguar had originally planned to produce an electric version of the XJ at the plant, but the project was canceled in 2021. Jaguar's future electric vehicles will be produced elsewhere, with the first electric GT set to go into production next year at the Solihull plant, about 15 miles from Castle Bromwich.
It is worth mentioning that both the XE and XF, which are about to be discontinued, have increased their sales in 2023 to 9,935 and 10,918 units, respectively, but they are still well below the sales of Jaguar's flagship SUV model, the F-Pace, (nearly 16,000 units). The F-Type, which has been on the market for more than a decade, also sold 2,678 units last year.