Yesterday, the founder of Nongfu Spring, Zhong Sui, posted an article titled "My Two and Three Things with the Elder Zong" on Nongfu Spring's WeChat, in which he responded to recent Internet rumors.
In this article, Zhong said, "Zong Lao has always been my most dedicated entrepreneur. Then, he clarified some recent "ungrateful" rumors on the Internet, saying that the first pot of gold in entrepreneurship came from the early cloth business, not Wahaha.
Moreover, Zhong also affirmed that he had never received a salary in Wahaha, let alone been fired for rushing goods.
Rumors are rumors after all, so don't follow the crowd anymore. What Niu Niu wants to talk about here today is the history of Zhong Sui's fortune, how did he go from a mason to his current net worth of 460 billion? Next, let Niu Niu take you a**!
The story of Zhong is a legend about persistence and innovation, challenges and opportunities.
In the cold December of 1954, Zhong was in the expectation of his family. His family was originally a scholarly family, but when he was in the fifth grade of primary school, Zhong had to drop out of school for some reasons. Since then, from the late 60s of the last century to 1977, Zhong has been traveling to Jiaxing, Shaoxing and other places, learning to be a plasterer and carpenter.
In 1977, the college entrance examination was finally resumed. This is definitely a major turning point for Zhong. At this time, Zhong decided to take the college entrance examination with his sister, but he was nearly 20 points behind the score line for two consecutive years. With no other choice, he chose the first education of the year - Electric University (now Zhejiang Radio and Television University).
The god of fate patronized him, Zhong Sui first managed the infrastructure in the Zhejiang Provincial Federation of Literary and Art Circles, and later went to the "Jiangnan" magazine and the "Zhejiang**" agency. During the days of "Zhejiang**", Zhong not only broadened his horizons, but also accumulated countless resources for his future entrepreneurial career.
In the early 90s, the spring breeze of reform blew all over the land, and countless people started a "gold rush" to go to the special economic zone.
1988 year. Zhong resigned from his job as a reporter for "Zhejiang **" and went to the newly established Hainan Special Economic Zone alone to start his own business.
He ran a private newspaper and turned to farming, but was eventually defeated by Hainan's "three hours of vanishing".
The first turning point was probably the Dacheng Curtain Company he established in Hainan, which transferred the curtain fabric from Hangzhou to Hainan to sell, which allowed him to obtain the first pot of gold for starting a business.
After that, as he wrote in the article, by chance, Zhong Sui became acquainted with Zong Qinghou, a fellow Zhejiang native. Moreover, it has successfully obtained the position of Wahaha oral liquid in Guangxi and Hainan.
But Zhong Sui was not satisfied with this, in 1993, he saw the health care market, so he established Yangshengtang *** It is this company that makes Zhong Sui's business layout span drinking water, health care products, biomedicine and other industries.
In September 1996, Zhong founded Zhejiang Qiandao Lake Health Hall Drinking Water Co., Ltd., and in June 2001, it was restructured into Nongfu Spring Co., Ltd., marking his official entry into the drinking water market. Although the bottled drinking water at that time had been "divided into three parts of the world" by Nestle, Robust, and Wahaha, Zhong Sui relied on unique marketing to break out of the encirclement, and the sentence "We don't produce water, we are just the porters of nature", how can it not be memorable?
Looking back on Zhong's family history, it is not difficult for us to find that every difficulty and challenge is a stepping stone for his growth. From an ordinary entrepreneur to a leading figure in China's drinking water industry, Zhong has written an admirable entrepreneurial history with his wisdom and courage.
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