On February 28, late at night Beijing time, Bloomberg broke the news, saying that Apple had cut the big car-making project "Titan" that had been smashed for ten years and burned $10 billion. All the technicians working on this project were transferred to work on AI.
The reason why Apple is so ruthless is because they are worried that the mobile phone market, which is the base camp, will be disrupted by AI.
On the same day, Samsung Electronics also released big news, their Galaxy S24 series mobile phone, sold more than 1 million units in 28 days after it was launched in South Korea, setting a record for the fastest break of one million in the history of the S series.
The Samsung Galaxy S24 is not only their latest flagship, but also the world's first AI phone to be launched at CES 2024.
Apple, on the other hand, has seen its iPhone 15 sales drop since it was launched in September last year, and it has dropped fast, and it is also the fastest decline in history. Even last year's China's Double 11 shopping festival didn't wait, and the iPhone began to be on sale, with a price reduction of more than 1,000 yuan. Apple's orders on the ** chain have also been cut, and analyst Ming-Chi Kuo has also **, Apple's mobile phone sales in 2024 may fall by 15%.
In 2024, everyone is saying that it is the first year of AI mobile phones. Samsung Galaxy S24 is on fire in South Korea, with sales exceeding one million in 28 days, breaking its own record, it seems that AI can really drive everyone to change to a new machine, and the mobile phone market may usher in a peak of sales. Apple must also be in a hurry, in China, as soon as it enters 2024, sales will begin to fall, and a price reduction war has begun!
What exactly is an AI phone?
To put it bluntly, there is a little AI brain added to the mobile phone. As for what an AI phone is, it's quite vague, but we can take a look at how Samsung plays.
Samsung's Galaxy S24 has some AI tricks, mainly three big moves: 1. Translation; 2. Search; 3. Optimize taking photos.
These three things are basically our right-hand men when we use mobile phones, and they can be used to play **, search for things on the Internet, and take pictures. This is not the same as the chat, conversation, and other functions that AI is good at now, which means that AI technology is enabled in different places. Just like Microsoft, they are also using AI technology in Microsoft Office to help everyone do their work.
1.Translation. Speaking of this Galaxy S24 translation, I have to say that it is really a little expert. It can translate while talking, and it can also speak and translate with people at the same time, just like a little translator next to you. Take Shenzhen's cross-border e-commerce as an example, the business there is very hot, many sellers usually use translation software to chat with foreign customers, if the mobile phone can directly come to this hand real-time translation, it is much stronger than copying and pasting back and forth on the computer, easy and trouble-free, and the mobile phone is carryed, much more convenient than the computer.
2.Search. Samsung's Galaxy S24's search function is amazing, called "Circle Search". You don't have to think about having to type on the keyboard or upload ** to search for things, this thing makes everything simple. When you use it, you don't need to open any software, just poke the screen with one finger, circle what you are interested in, and it will immediately search for you. It's that easy, poke anytime, anywhere, and search whatever you want.
3.Image. Let's talk about the Samsung Galaxy S24's photo artifact, people have an AI function to take pictures, it's just a little magician. It's the kind of thing you want to pick out something in the **, or say you want to move it to a place, or just don't want it. Then, the vacancy in this position, AI can cleverly fill it in for you, so that ** still looks so perfect, as if that thing never appeared.
This feature is a blessing for those brothers and sisters who love p-maps! You think, you used to have to be meticulous P map, but now AI can help you do it with one click, saving time and effort, how wonderful!
In 2023, Samsung's ranking in China's mobile phone market is classified as "other", while Apple, Honor, OPPO, vivo, and Xiaomi occupy the top five.
Competition in the market is expected to intensify in 2024 as Huawei plans to make a strong comeback.
Apple clearly understands that with the development of AI technology, the mobile phone and PC market is about to usher in a big battle, and this is a battlefield they cannot afford to lose. Mobile phones are likely to become one of the most critical entry points for AI applications.
With the upcoming AI features on display in the Huawei Mate 70 and iPhone 16, the market's anticipation for this new trend is heating up.
Samsung's previous introduction of folding screen technology has already had an impact on the industry, and now they are leading the way in the field of AI mobile phones, which undoubtedly provides a high-standard reference point for other brands to bring a richer AI experience to users. AI phones