Brand price control is a series of strategies and measures taken by the brand in order to maintain the stability and brand image of its products on the platform. The main purpose is to prevent the decline in brand value and the compression of profit margins caused by the ** war. Brand online price control can be achieved in a variety of ways, including but not limited to:
1.Clarify the unification of price control within the platform: The brand directly sets or recommends the sales of the product by cooperating with the e-commerce platform to ensure consistency in all sales channels.
2.Strategies to strengthen the protection of intellectual property rights: use trademarks, patents and other intellectual property rights to prevent the emergence of counterfeit and shoddy products and maintain stability.
3.Improve the dealer's awareness of control: Restrict the dealer's pricing and sales behavior by signing an agreement with the dealer and setting the minimum advertising (MAP) strategy for the product.
4.In-depth market research and analysis of big data: Conduct regular market research and analysis to understand consumers' sensitivity to the highest quality and the pricing strategy of competing products, and adjust their own strategy accordingly.
5.Rationality of guidance and event management: Reasonable planning of activities to avoid excessive discounts and damage to brand value.
The goal of online price control is to create a level playing field and protect the interests of consumers while ensuring profit margins for brands and retailers. Through an effective online price control strategy, brands can avoid market chaos, maintain brand image and product value, and promote long-term healthy development.