I don't know if you have noticed a phenomenon when buying bedding: most of the cheap four-piece sets on the Internet are bright in color, rich in patterns, and the style classification is also very detailed, such as small fresh wind, American style, Hepburn style, etc. The high-end bedding in offline stores is almost all solid color at a glance, and there is no excessive classification style.
Why is that? Why are the high-end bedding products of major offline brands mainly in solid colors? Are there any "industry secrets" in it? Today, Xiaoyuan will talk about the reasons for this phenomenon.
It is difficult to reactive print high-end bedding
In order to ensure safety and environmental protection and maintain the original texture of the fabric to the greatest extent, reliable manufacturers will use active printing technology.
Reactive printing and dyeing process flow chart).
Although reactive printing is good, but the technical difficulty is much greater than that of ordinary paint printing, which needs to go through printing and dyeing treatment, color fixing, steaming, shaping and other processes, the printing and dyeing process is cumbersome, the process is long, and the processing is difficult, resulting in the quality of the product is difficult to control.
The raw materials of high-end bedding itself are expensive, coupled with the existence of the difficulty of active printing and dyeing technology, the printing and dyeing process is very likely to cause a large amount of waste of raw materials, increase the cost of bedding manufacturing, and the gains outweigh the losses.
Paint printing affects the texture of the fabric
During the paint printing process, pigments will adhere to the fibers, which will affect the luster of the fabric, resulting in the silkiness of the fabric is difficult to reflect. When the pigment adheres to the fiber, it will affect the original silky touch of the fabric, and ultimately affect the use of the bedding.
The four-piece sets with diverse and bright colors on the Internet are generally 40 and below, and the bedding with more than 60 high-count and high-density bedding is basically based on solid color, and the proportion of printing is very small. In order to increase the richness of product styles, many manufacturers will use jacquard and embroidery processes on bedding.
Printed bedding is not easy to reuse
The use of active printing technology in high-end bedding will increase the production cost, one is the improvement of the product, the target audience is reduced, and the other is that the printing style is difficult to adjust, if the market is cold, it may cause inventory backlog. Because the bedding itself has a large number of patterns, it is difficult to redesign and use the backlog.
It is more in line with market demand
The target audience of high-end bedding products on the market is mostly the middle class and the new middle class who pursue the quality of life, and they are more inclined to minimalist home decoration design at the moment when the minimalist style is popular.
Solid color high-end bedding is simple and stylish, which coincides with the new middle-class aesthetic. Whether it is a simple style or a personalized decoration style, solid color bedding can be well matched, and it is more favored by the young and new middle class than the gorgeous and complicated bedding.
Based on the above four points, now do you understand why the high-end bedding products of major offline brands are mainly solid colors?