The new season of the Chinese Super League is about to rekindle the fire, and all teams are currently actively preparing for the arrival of the new season. However, before the new season arrived, there was bad news. According to the report, the business environment of the Chinese Football Professional League has fallen to the bottom, which can be seen from the unsuccessful sale of the naming rights of a large number of Chinese Super League teams. Originally, the Chinese Football Association hoped to liberalize the naming rights to achieve the purpose of allowing the team to get more investment, but the reality is that only 1 of the 16 teams in the Chinese Super League has now successfully sold the naming rights.
As an important job of Chen Xuyuan when he was the chairman of the Chinese Football Association, creating a neutral name for the team once caused huge controversy. Because of this approach, it can be said that it completely ignores the weakness of China's professional leagues, as well as the lack of each team's own hematopoietic ability, and also completely ignores the interests that sponsors deserve. The end result is a bunch of nondescript so-called neutral names, and sponsors running away.
The new FA leadership wants to develop a practical and effective way to save itself, and of course, in essence, it hopes to get more financial support for the team. Under the new rules, during the 2024-2028 season, each club can name its team, but there is a restriction that each club's team cannot accept the name of the club's shareholders.
But the reality is that such an idea of the Football Association has not received a positive response from investors, and it can even be said that it has completely deviated from the original intention in the beginning. Because so far, among the 16 Chinese Super League teams, only the Henan team has found its own title, and the name of the team's Super League team in the new season will be Henan Club Jiuzu Du Kang.
Changing the order is the biggest problem encountered by Chinese football in recent years, and often a policy will destroy the original normal ecological environment. It's hard to imagine why Chen Xuyuan and others would decide to make Chinese teams adopt a gender-neutral policy, which has been a failure so far. And now, the new policy has not received a positive response, and this is the most embarrassing part.
In the past two years, the operating situation of the Chinese Super League is very bleak, not only the ticket revenue has plummeted, even the broadcast rights are also low**, many teams have been unable to bear, in the past few years, many teams in the Super League have disappeared, the participating teams have been reduced from 20 to 16, after the end of last season, Dalian and Shenzhen teams have also announced their disbandment, and even the former Super League overlord Guangzhou team is now struggling to support. Today, there is only one team in the Chinese Super League that has the naming rights, which can not help but make fans worry about whether there will be more teams disbanded due to financial problems in the coming days. And once there is a problem in the Chinese Super League, the national football team will also be affected.
Song Kai, chairman of the Football Association, said two days ago: "Chinese football stands at a new starting point, and our determination to build a first-class league and a century-old club in Asia remains unchanged. These words of Song Kai show his ambition, but the problem of the Super League is also very realistic, whether Song Kai can fulfill his promise, let's wait and see!