Peng Dan (Director of Model Design of Weisanyun Group).
10 years of software development + 200+ operation team 300,000+ cooperative customers
Here is the text:
For a business, how to maximize the use of limited resources is crucial. Because sustainable development cannot be achieved without making the best use of resources. Making the most of the customer's resources is the key to achieving this goal with limited resources. Among them, mastering the customer's self-fission ability is a very critical step, because only by making full use of the customer's resources can the sustainable development of the enterprise be realized.
Therefore, it is very important for enterprises to design a mechanism that allows customers to self-fission. A friend of mine successfully fissioned 4 million paying users in nine months by learning how to design a fission mechanism, realizing the rapid rise of his social e-commerce platform. The success of this fission mechanism has also helped his platform achieve great success. This gameplay is exactly what I want to share with you, so that you can experience and master this method in practice.
The core of the fission mechanism is to allow customers to spontaneously disseminate and promote, so as to achieve rapid expansion of the enterprise. The principle of fission is very simple, as long as there is a reason for customers to share, this reason must be self-interested and altruistic, and customers will spontaneously spread and promote. Customers will only be willing to share if they feel that sharing is beneficial. In order to achieve fission, it is necessary to design a set of fission mechanisms, such as the gameplay of a seven-person group, and one person can automatically enter the group mode when they buy it.
Then one person goes to pull two people, and two people each pull two people to form a group. The principle of this gameplay is that by forming a group, customers can enjoy certain discounts, so as to stimulate customers to pull people and achieve fission. In order to make the fission continue, the system will automatically assign the new members to the customers who previously pulled people, and each customer will be assigned a maximum of two people. The design idea of the fission mechanism is very simple, but it requires a certain amount of skill and experience.
As long as you master this logic, you can design a set of fission games that allow customers to self-fission, so as to achieve rapid expansion of the enterprise. Fission gameplay is a very effective way to promote enterprises, which can help enterprises quickly expand their user base in a short period of time. Of course, the fission mechanism is only one part of the marketing strategy of the enterprise, and it needs to be combined with other strategies to achieve the sustainable development of the enterprise.
Enterprises need to constantly innovate and optimize in order to be invincible in a highly competitive market. In the marketing process, enterprises should constantly try new strategies to adapt to the changing market environment. Only in this way can we continue to expand our market share and achieve sustainable development of the enterprise.
Indeed, for any business, the efficient use of resources and the continuous growth of customers are the cornerstones of its long-term development.
The key to the design of the customer's self-fission mechanism is to find the sharing reason that is both self-interested and altruistic. Only when customers feel that sharing can bring them substantial benefits, they will be willing to take the initiative to share, so as to help the enterprise achieve fission growth. The seven-person group play you mentioned is a good example of this, which stimulates customers to pull people by offering discounts, and realizes the spontaneous fission of customers.
However, the fission mechanism is only a part of the marketing strategy of the enterprise, it can indeed help the enterprise to quickly expand the user base in a short period of time, but in order to achieve the sustainable development of the enterprise, it also needs to be combined with other strategies, such as providing high-quality products or services, establishing a good brand image, and conducting effective marketing.
If companies want to be invincible in a highly competitive market, they must constantly innovate and optimize, and constantly try new strategies to adapt to the changing market environment. Only in this way can we continue to expand our market share and achieve sustainable development of the enterprise.
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Disclaimer: The information in the article is collected on the Internet, and does not participate in the operation of any analyzed project, nor does it invest in any project, nor does it charge to promote the project, and does not make a private evaluation of the project, and the above analysis does not constitute any investment advice. It is only used as a reference for the model case of the development demander, if there is any violation and infringement, please contact the author to delete!】